The Ultimate Guide to Customer Relationship Management
A curated Asian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Asian Customer Relationship Management News
Regional stories with direct local relevance
Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?
Loyalty schemes in APAC are losing relevance as global leaders win customers with simpler, more personal offers delivered in real time.
Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic
Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.
Singapore firms favour specialist skills & contractors
Singapore employers tighten permanent headcount, channelling spend into scarce AI, cyber and data skills while ramping up contract hiring.
AI agents go mainstream in Singapore sales teams
AI agents are rapidly entering Singapore sales teams, with 80% already using AI tools as leaders turn to automation to ease admin pressures.
Salesforce expands startup drive to Malaysia, Philippines
Salesforce extends its Startup Programme to Malaysia and the Philippines, targeting early-stage and AI-first ventures across South East Asia.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
8x8 sees surging AI demand as usage revenue jumps 70%
HPE launches scale-up server for SAP HANA workloads
DevRev wins ISO 27001 certification for AI security
Sinch named leader in IDC communications platform study
Why brand visibility is the most critical metric in today's AI-driven world
Expert Columns
Proving personalisation works: Tooling, metrics, and the real role of AI
What separates the personalisation leaders in media and entertainment?
Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?
Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
Recent Customer Relationship Management News
Nottingham Malaysia launches AI agent for student recruitment
University of Nottingham Malaysia debuts NOVA AI assistant to give round-the-clock course and admissions guidance to global applicants.
Salesforce names Paul Carvouni to lead ASEAN AI push
Salesforce appoints Paul Carvouni to spearhead ASEAN AI growth from Singapore as region targets trillion-dollar agentic enterprise boom.
How we automated inbound lead qualification in one afternoon, and why accuracy beats automation in RevOps
Lusha automated inbound lead qualification in one afternoon using verified data, proving accuracy is key to effective RevOps automation and growth.
Salesforce expands in Manila, aims to train 12,000 workers in AI
Salesforce has opened a new office in Manila and plans to train 12,000 Filipino workers in AI and CRM skills over the next five years.
Insight completes major digital overhaul for AROYA cruise ship
Insight completes a major digital overhaul of the AROYA cruise ship, enhancing passenger experience with advanced IT systems in just 11 months.
BIG Caring selects SAP on AWS to unify pharmacy operations
BIG Caring Group has chosen RISE with SAP on AWS to unify operations across its 500+ Malaysian pharmacies, enhancing efficiency and customer experience.
EYDS acquires Kreatif to boost Microsoft tech services
EY Digital Solutions has acquired Kreatif, enhancing its Microsoft Dynamics 365 capabilities in Indonesia and Asean, adding 114 professionals to its team.
Digital marketing challenges persist for Singapore companies
While 84% of Singapore companies use digital marketing, only 17% see a clear link to increased revenue, highlighting ROI measurement challenges.
Salesforce appoints Iman Muhammad as leader, opens Jakarta office
Salesforce names Iman Muhammad as Indonesia's country lead and unveils a new office in Jakarta, bolstering its presence in the growing ASEAN market.
Salesforce unveils AI programme to boost Singapore SMEs
Salesforce launches Data+AI Boost SME Program at Asia Tech x Singapore Summit to aid 5,000 SMEs in data utilisation for AI integration, partnering with IMDA.
Alibaba Cloud expands AI reach with new data centres & courses
Alibaba Cloud announced an ambitious expansion at its Global Summit in Paris, including new cloud regions in Mexico and Asia, and unveiled a generative AI platform.
Salesforce launches trusted AI solutions to boost adoption in ASEAN
Salesforce has launched trusted AI and data solutions, including Einstein Copilot and Tableau Pulse, to bridge the AI trust gap in Singapore and ASEAN, where data integrity doubts hinder AI adoption.
HubSpot reveals marketing budget decline in Singapore
Eight in ten marketers identify macroeconomic uncertainties that have reduced their organisation's, team's, and client's budgets.
Why personalised CX will pay off for Asia's banks
In just a few years, well-funded fintech firms, mobile wallets, trading apps and digital-only banks have revolutionised the centuries-old banking industry.
Genesys G-Summit South Asia 2021: Taking CX to the next level
Genesys G-Summit South Asia 2021 is a two-day virtual event focused on delivering personalised and empathetic customer experiences. Register now!.
Thai call center achieves business continuity with cloud solution
Thai contact centre giant TMC ensures business continuity amid COVID-19 with Tikal's cloud solution, enabling staff to work securely from home.
Optimizing interconnection for hybrid apps is the key to greater customer experience
The future of application design is not dependent solely on serverless, containers, microservices, bots or some completely new technology.
SAP study finds AI agents shape Gen Z buying decisions
Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.
Blackpearl unveils GTM-Bench for AI sales evaluation
Four of six major AI sales agents posted negative scores in a new benchmark, highlighting the cost of poor prospecting output for businesses.
Klue breach lets attackers steal Salesforce CRM data
Trusted third-party access has let attackers quietly pull large volumes of Salesforce records from enterprise systems via a Klue integration.