The Ultimate Guide to Marketing Technologies
2023 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports

Gartner on MarTech & AI
Marketing leaders struggle to allocate budgets amidst A...
Last month

Forrester Research on MarTech & CDP
Forrester: Investment in CDPs continuing to increase
Mon, 21st Nov 2022

FMI on MarTech & SaaS
VSaaS market is expected to reach US$8.5 billion in 202...
Wed, 12th Oct 2022

IDC on MarTech & BI
IDC finds the majority of executives expecting a recess...
Mon, 26th Sep 2022
Expert columns

By Dr. Morten Boyer of GfK ANZ
Using data to find opportunities, not excuses: GfK show...
Mon, 7th Nov 2022

By Dematic
Key considerations for harnessing warehouse data to imp...
Thu, 27th Oct 2022

By Marcel Wysocki of New Relic
How log management can give Asian businesses a competit...
Wed, 26th Oct 2022

By Dominic Price of Atlassian
Atlassian Work Futurist: “Teamwork is essential, but it...
Wed, 26th Oct 2022

By Megan Harrison of Voyager
Make VoIP business calling even better with affordable ...
Mon, 17th Oct 2022
Interviews

Discussing Digital Advertising
Exclusive: Filament drives MDF efficiencies for vendors...
Fri, 24th Mar 2023

Discussing Software-as-a-Service
Exclusive: Optima Technology fosters more sustainable f...
Wed, 2nd Nov 2022

Discussing Search Engine Optimisation
Exclusive: UR Digital drives website traffic with enhan...
Wed, 5th Oct 2022

Discussing Chatbots
Exclusive: Uniphore shares how Conversational AI can be...
Fri, 30th Sep 2022
More expert columns

By Rod Lester of NICE
Why artificial intelligence is the invisible engine dri...
Tue, 11th Oct 2022

By Billy Loizou of Amperity
Is ‘dirty data’ damaging your business?
Tue, 11th Oct 2022

By Geoff Thomas of Qlik
Rethinking the role of data for businesses
Tue, 11th Oct 2022

By Sara Coghlan of Cheetah Digital
Why QSRs need to ‘cook up’ a perfect customer loyalty s...
Tue, 11th Oct 2022

By Vikas Wadhwa of Honeywell
The need for purpose-built mobility in retail today
Mon, 3rd Oct 2022

By Leon Sheehan of Digital Island
How Omicron-proof technology helped businesses traverse...
Mon, 3rd Oct 2022
Top players
You can read more from the top players Adobe.
Recent news

About Adobe
SBS revolutionises viewer engagement during FIFA World ...
This month

About Platform-as-a-Service
Tufin enhances channel program with new collaboration t...
This month

About Voice over Internet Protocol
How WhatsApp makes money explained
This month

About Awards
Pixis awarded Best MarTech No-Code Solution at 2023 awa...
Last month

About Cloud Services
New milestone set for Black Pearl Group's digital sales...
Last month
More expert columns

By Leon Sheehan of Digital Island
How Omicron-proof technology helped businesses traverse...
Mon, 3rd Oct 2022

By Russell Craig of Microsoft New Zealand
Putting the data horse ahead of the technology cart
Fri, 30th Sep 2022

By Matthew Owens of Annexa
The big announcements from NetSuite SuiteWorld 2022 – d...
Thu, 29th Sep 2022

By Jason Leonidas of New Relic
Disparate data causing headaches for ANZ businesses
Wed, 28th Sep 2022

By Anna Trifonopoulos of Marketplacer
New kid on the block: How your business can build up it...
Tue, 27th Sep 2022

By John-Daniel Trask of Raygun
Data overwhelm? Focus on your customer
Tue, 27th Sep 2022
Video interviews

Discussing Customer Data Platforms
Video: 10 Minute IT Jams - An update from n3 Hub
Mon, 13th Mar 2023

Discussing Business Intelligence
Video: 10 Minute IT Jams - An update from SNP
Mon, 7th Nov 2022

Discussing Business Intelligence
Video: 10 Minute IT Jams - An update from Dynatrace
Thu, 3rd Nov 2022

Discussing Storage
Video: 10 Minute IT Jams - An update from Hitachi Vanta...
Mon, 10th Oct 2022
Even more expert columns

By John-Daniel Trask of Raygun
Data overwhelm? Focus on your customer
Tue, 27th Sep 2022
More news

About Adobe
Marketers look to generative AI as customer expectation...
Fri, 16th Jun 2023

About Privacy
Arktic Fox and Amperity reveal main concerns for market...
Wed, 3rd May 2023

About Developers
New Storyblok fund encourages content management innova...
Thu, 6th Apr 2023

About Advertising
Superloop’s first TV ad campaign targets big league tel...
Mon, 3rd Apr 2023

About Adobe
Adobe Experience Manager has new capabilities for 2023
Fri, 24th Mar 2023
Even more news

About Data Analytics
Similarweb finds Lululemon has strong digital advertisi...
Tue, 13th Dec 2022

About Adobe
Anchora becomes first APAC company to use new Adobe off...
Tue, 13th Dec 2022

About Amazon Web Services
Granulate announces support for AWS Advertising & Marke...
Tue, 6th Dec 2022

About HubSpot
HubSpot reveals marketing budget decline in Singapore
Wed, 30th Nov 2022

About Customer Experience
Chemist Warehouse chooses Marketplacer for new ANZ offe...
Tue, 8th Nov 2022
Other guides
You can read other related guides from Customer Data Platforms, Search Engine Optimisation, Artificial Intelligence, Data Analytics, and Cloud Services.
Powered by