The Ultimate Guide to Marketing Technologies
2025 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports

Forrester Research on MarTech & CDP
Further unveils AI-powered platform to centralise GMP d...
Last week

Gartner on MarTech & CRO
Envoy names new leaders amid demand for workplace analy...
Last week

Gartner on MarTech & UC
ANZ firms ramp up AI agent adoption to stay competitive...
Last week

Gartner on MarTech & Data Analytics
CData unveils cloud service after $350 million backing
Last month

IDC on MarTech & ECM
ABBYY launches Document AI API as IDP market surges
Last month
Featured news

About Customer Experience
Australian enterprises increase investment in digital t...
Yesterday

About Hybrid Cloud
Exclusive: Abhas Ricky on how Cloudera is powering the ...
Last week

About Data Analytics
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month

About Virtualisation
Fast moves, big change: Google Cloud on AI enabling bus...
Last month

About EduTech
Google Cloud Canada grows with focus on AI and sovereig...
Last month

About Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Last month

About Customer Experience
Exclusive: NetSuite expands partner ecosystem to meet A...
Last month

About IT professionals
Exclusive: Pulseway discusses drive for simplicity and ...
Tue, 25th Mar 2025

About Productivity
Exclusive: AI adoption accelerates as Lenovo unveils ne...
Mon, 24th Mar 2025

About Software-as-a-Service
Exclusive: Rayven reveals how SMBs can harness automati...
Mon, 24th Mar 2025

About Collaboration
Titan of Tech - Nadene Serman of Infotrack
Mon, 17th Mar 2025

About Collaboration
Exclusive: GBG's Carol Chris on innovation, fraud preve...
Fri, 14th Mar 2025

About IoT Security
Exclusive: David Nuti reveals how Extreme Networks is d...
Tue, 25th Feb 2025

About Digital Marketing
Exclusive: How Constant Contact is empowering small bus...
Thu, 20th Feb 2025

About Short Message Service
Exclusive: Babeltext aims to break language barriers in...
Wed, 12th Feb 2025
Expert columns

By Nicole Buisson of Lightspeed
Venues are predicting major growth in 2025 - here’s the...
4 days ago

By Andrew Mamonitis of ECI Solutions
ERP success or ERP chaos: Why SMB manufacturers win or ...
Last week

By Jonathan Reeve of APAC, Eagle Eye
The ‘Secret Tech Sauce’ Behind Australian Retail Media ...
Last month

By Billy Loizou of Amperity
Achieve True Personalisation with AI-Powered Customer D...
Last month

By Sarah Jarvis of Eagle Eye Solutions
Why we need to be all-in on Personalisation
Last month
Interviews

Discussing Customer Experience
Australian enterprises increase investment in digital t...
Yesterday

Discussing Hybrid Cloud
Exclusive: Abhas Ricky on how Cloudera is powering the ...
Last week

Discussing Data Analytics
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month

Discussing Virtualisation
Fast moves, big change: Google Cloud on AI enabling bus...
Last month

Discussing EduTech
Google Cloud Canada grows with focus on AI and sovereig...
Last month
More expert columns

By Twilio
Creating a lead generation flywheel with AI and data at...
Last month

By Brian Johnston of Cogo
How banks can support mortgage customers to reduce thei...
Mon, 31st Mar 2025

By Brad Drysdale of SnapLogic
Why Agentic AI is the next frontier in enterprise innov...
Wed, 26th Mar 2025

By Dvir Hoffman of CommBox
The way we search has changed - Why haven’t websites?
Wed, 26th Mar 2025

By Nicola Kinsella of Fluent Commerce
Transforming retail; What to consider before deploying ...
Mon, 24th Mar 2025

By Donovan Jackson
Adobe Summit 2025: Creativity for all as Shantanu Naray...
Mon, 24th Mar 2025
Recent news

About Customer Experience
Skechers launches Luna, an AI stylist, at Singapore sto...
Yesterday

About Cloud Services
Agentic AI helps firms boost CX satisfaction & cut cost...
Yesterday

About Software engineering
Thoughtworks helps carsales boost customer service with...
2 days ago

About Gaming
Orlando Magic expand SAS AI partnership to personalise ...
2 days ago

About Robotics
StarHub marks 25 years with celebrations & NBA streamin...
2 days ago
More news

About Mobile Apps
WaveMaker & AT&T launch influencer app studio for wirel...
2 days ago

About Car
Cloud Security Alliance launches initiative to automate...
2 days ago

About Cloud Services
Umbraco Cloud adds Canadian hosting to aid data soverei...
2 days ago

About IT Industry
Appian unveils platform update with agentic AI & data f...
2 days ago

About Branding
Adobe & NFL expand partnership to boost fan engagement ...
2 days ago
Even more news

About Fintech
Backbase unveils AI platform to boost bank efficiency &...
3 days ago

About Digital Transformation
Financial services face outages costing USD $2.2 millio...
3 days ago

About Digital Transformation
Lallemand launches digital commerce portal to cut £3m c...
3 days ago

About Network Infrastructure
UK CIOs warn of unrealistic boardroom expectations arou...
3 days ago

About Customer Experience
Most organisations eye digital banks as KYC frustration...
3 days ago
Job moves

Move at Amadeus
Fire on the Hill grows US team & wins major client cont...
Today

Move at Microsoft
SmartBear appoints Nate Lewis to drive AI growth & M&A ...
3 days ago

Move at Cisco
Rubrik expands executive team, appoints Kavitha Mariapp...
Last week

Move at Samsung
Julia Burton Brown named UK head as Taboola unveils Rea...
Last week

Move at Microsoft
SmartBear appoints Kristine Hunt to lead global growth
Last month
Other guides
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