NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.

Adobe has showcased the momentum of Adobe Firefly including a new integration with Bard by Google and the expansion of the Content Authenticity Initiative.

Overall, two out of three threats people encounter online today use social engineering techniques, taking advantage of human weaknesses, the report finds.

"It is becoming harder for security teams to keep on top of which vulnerabilities are carrying the highest risks."

Adobe says this partnership will enable real-time personalisation and increase revenue to elevate the luxury group's customer experiences.

Adobe has unveiled new features for Adobe Experience Manager (AEM), including next-gen features that make content development and publishing easier and faster.

General Motors (GM) will use Adobe’s Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.

Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.

Adobe's latest innovations are designed to enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalisation.

Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.

The new Adobe Express offering is purpose-built for enterprises, enabling even the most decentralised organisations to streamline and accelerate content development.

The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.

Adobe launches the beta version of Firefly, which will be integrated directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows.

Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.

"Content fuels the digital economy and together Adobe and Accenture are equipping brands to build high-performing content supply chains."

"Companies that aren't diversifying their strategies are leaving money on the table today, and hurting their chances of gaining competitive advantages in the future."

While the proportion of women working across STEM-qualified industries has increased since 2016, in Australia, less than a quarter of all STEM graduates are female.

The global survey of more than 9,000 executives, practitioners, and agency employees also explores the technology investments and strategies that set industry leaders apart.

Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.

Marketing technology consultancy, Anchora, has become the first company in Asia Pacific to use the brand new Adobe Journey Optimiser (AJO).

Techcombank's partnership with Adobe will make it the first bank in Vietnam to deliver hyper-personalized banking experiences to customers in real-time.

"Our improved integration with Adobe provides customers with the end-to-end document management automation and integrated electronic signature capabilities."

Adobe has announced it has been recognised as an approved supplier to registered New Zealand government agencies.

Wix users can use the Wix Media Manager to polish their images for their web pages and, through integration with Adobe Express