Adobe stories

Users can now access Firefly through a stand-alone web app, Adobe Express and Adobe Creative Cloud applications like Photoshop and Illustrator.

Adobe GenStudio combines content ideation, creation, production and activation with generative AI in a simple-to-use interface.

"With more than two billion images generated during the beta, Adobe Firefly is ushering in a new era of creative expression for customers across every segment."

"We are entering into a new era of creativity for all, with AI built into the fabric of creative workflows across our Creative Cloud applications."

Adobe's Real-Time CDP powers SBS's groundbreaking viewer engagement during FIFA World Cup

The latest version of the AI-first, all-in-one content creation app with Firefly beta generative AI capabilities is evolving creative expression.

"While knowledge workers recognise the importance of digital tools, proficiency lags behind, with poor technology hampering productivity."

Infosys collaborates with Adobe to transform the digital workforce through its online learning platform, Infosys Springboard, under its Tech for Good charter. 

Our goal is to help creatives spend more time being creative and less time dealing with the hidden production work that robs us of the joy of making.

As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.

"Firefly will help customers accelerate their creative process and save countless hours, while facilitating rapid ideation, experimentation and asset creation."

The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.

All-new Adobe Express with Firefly improves how creators and brands design and share standout content with speed and ease.

Adobe announces the availability of Adobe Product Analytics for enterprise customers and significant enhancements to several other Adobe products.

New enterprise offering delivers Adobe Firefly and Adobe Express to address surging demand for content creation and efficiencies across organisations.

NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.

Adobe has showcased the momentum of Adobe Firefly including a new integration with Bard by Google and the expansion of the Content Authenticity Initiative.

Overall, two out of three threats people encounter online today use social engineering techniques, taking advantage of human weaknesses, the report finds.

"It is becoming harder for security teams to keep on top of which vulnerabilities are carrying the highest risks."

Adobe says this partnership will enable real-time personalisation and increase revenue to elevate the luxury group's customer experiences.

Adobe has unveiled new features for Adobe Experience Manager (AEM), including next-gen features that make content development and publishing easier and faster.

General Motors (GM) will use Adobe’s Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.

Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.

Adobe's latest innovations are designed to enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalisation.