Adobe stories

“Scaling personalised experiences in a world where customers have control over how brands use their data, is the next big thing for marketers in any business to tackle.">>

According to new research from Adobe, B2B firms in Hong Kong are now looking into the consumer market.>>

"The IRAP Assessment of our Adobe Sign platform means we can help governments and businesses deliver better digital experiences with trust and security built at the core.”>>

"With every business now a digital business, healthcare organisations rely on digital channels to reach customers with critical information and services in real-time.">>

A fascinating look at six key innovations that have driven success at 7 Eleven Australia.>>

At present, large global organisations including The Coca-Cola Company, Hilton, The Home Depot, ServiceNow and Sony Interactive Entertainment utilise the Adobe Experience Platform as part of their digital experience strategy.>>

CIOs are now dealing with improving customer experiences, as well as the tools and frameworks to help capture, convert, and glean insights from customer data.>>

Adobe says adopting a first-party strategy, whereby quality, permission-based data is placed at the centre of customer engagements, is the future.>>

“The pandemic has shown that brands that put a laser focus on customer experience management come out in front," says Adobe's Anil Chakravarthy.>>

“Along with other business leaders, CIOS have embraced their enhanced responsibilities and influence as an opportunity to further collaborate and succeed in today’s new digital-first reality.”>>

The International Advisory Board will help customers to navigate disruption and set digital transformation strategies for success in customer experience.>>

A study from Adobe & Deloitte finds that governments need to do better at providing digital experiences.>>

73% of APAC respondents believe organisations that do not provide e-signature options are ‘behind the times’.>>

Three new regional awards introduced this year for APAC: Independent Software Vendor, Global Systems Integrator, and Services Partner of the Year.>>

Adobe concludes that plenty of respondents are creative leaders (60%), but only a few achieved the title of ‘visionary’ (13%).>>

The dynamics of the market and the mandates of digital transformation have dramatically changed CRM market requirements. >>

"Marketers are now forced to navigate uncharted waters, evolving strategies to build customer loyalty, virtually.">>

Adobe has a vision for the digital document, and it goes beyond large desktop or notebook screens to encapsulate other modern ways of working, such as mobile devices.>>

"Being named a Leader speaks to the strengths of our platform to enable brands to deliver the best commerce experiences in todays digital world.">>

The integration between the two companies aims to rectify the problem experienced by customers where their data does not move with them when they engage with organisations across several different functions. >>

"As companies undergo their digital transformations and move core workloads to the cloud, the entire C-suite is facing a re-framing of their roles to meet customer demands – all while keeping security front and centre.">>

The standalone journey orchestration engine enables organisations to use insights from the Adobe Experience Platform to create and deliver personalised interactions across any channel in real-time.>>

Adobe announced its global winners this week, with three of the total 14 gongs worldwide being awarded to companies in Australia and New Zealand.>>

The campaign used seemingly credible web domain names to lure its victims and bypass security filters, including from Oxford University, Adobe and Samsung.>>