Adobe Stories

Asian Stories

Adobe stories

Ant International courts merchants on AI-led Asia growth

Asian checkout friction is driving global merchants to Ant International as AI-assisted shopping starts reshaping cross-border payments.

By Karen Joy Bacudo • 3 min read • Last month

Software-as-a-Service

Marketing investment in B2B tech - Southeast Asia must do better

Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.

By Patrick Keenan • 4 min read • Last month

Global Stories

Adobe stories

Data Analytics

AI shopping boom puts checkout under pressure

Rising AI-assisted traffic is exposing checkout friction, with a 70.22% cart abandonment rate leaving merchants to fix payment bottlenecks fast.

By Risa Huang • 5 min read • Last week

Digital Transformation

Adobe launches productivity agent for Acrobat AI plans

Acrobat users can now turn PDFs into chat-based summaries and shareable experiences, as Adobe expands AI tools across business workflows.

By Sean Mitchell • 3 min read • Last week

Digital Transformation

Adobe completes Semrush deal to boost AI search tools

The acquisition gives marketers new tools to track brand visibility as AI-led discovery reshapes how shoppers find products online.

By Sean Mitchell • 5 min read • Last week

Cloud Security

DigiCert launches AI trust tools for agents & content

Enterprises could gain cryptographic checks for AI agents, models and media as DigiCert adds a trust layer across its platform.

By Sean Mitchell • 4 min read • Last week

Malware

Microsoft tops phishing brand rankings in first quarter

Phishing campaigns are increasingly targeting credentials, payments and malware delivery, with Microsoft alone accounting for 22% of brand impersonation attempts.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Marketing Technologies

Anthropic links Claude to Adobe, Blender & Ableton

Creative professionals can now use Claude inside Adobe, Blender and Ableton to automate tasks, search docs and move work between apps.

By Mark Tarre • 4 min read • Last month

Data Analytics

Databricks appoints Davinia Simon as ANZ public lead

Pressure is mounting on ANZ agencies to show returns from data and AI spending as Databricks adds Davinia Simon to court government buyers.

By Mark Tarre • 4 min read • Last month

Customer Experience

Adobe adds agent tools to Experience Manager Forms

The update aims to speed up high-intent journeys by making forms easier to build, personalise and complete without heavy IT support.

By Sean Mitchell • 4 min read • Last month

Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Exclusive: Adobe ANZ chief on AI adoption trends

AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.

By Sean Mitchell • 5 min read • Last month

DevOps

Google Cloud expands Gemini Enterprise into AI agent hub

Businesses gain a single control plane for AI agents as Google Cloud folds developer tools, employee apps and partner software into Gemini Enterprise.

By Sean Mitchell • 4 min read • Last month