The Ultimate Guide to Data Analytics
2025 edition
Overview
Without analysis, data is essentially untapped potential in much the same way that a seam of minerals underground is valuable but only if exploited. Data analytics describes the processing of data (often by data scientists, but also by appropriately-equipped people in line-of-business positions) to find trends or patterns, in support of decision-making, or the discovery of new opportunities (for example, cross- or upselling). Data Analytics can be performed with relatively simple tools like spreadsheet programs, or it can be performed by purpose-designed specialized systems and software.
Analyst reports

Gartner on AI
Gartner names Apromore a leader in 2025 process mining ...
Last week

Gartner on UC
ANZ firms ramp up AI agent adoption to stay competitive...
Last week

Gartner on CX
CData unveils cloud service after $350 million backing
Last month

IoT Analytics on Digital Transformation
Enterprise IoT systems now track 166,000 assets daily
Last month

Gartner on Supply Chain & Logistics
Manhattan Associates named Leader in Gartner Quadrant
Last month
Featured news

About Digital Transformation
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month
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About Big Data
Exclusive: Nuix CEO warns 'poor data in AI only results...
Last month

About Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Last month

About Data Protection
Exclusive: Businesses face growing challenges in managi...
Fri, 21st Feb 2025
Expert columns

By Steve Leeper of Datadobi
What businesses can learn from 15 years of data growth
Yesterday

By George Dragatsis of Hitachi Vantara
Australian organisations have two key reasons to double...
Last month

By Billy Loizou of Amperity
Achieve True Personalisation with AI-Powered Customer D...
Last month

By Thomas Palmer of OneStream Software
Navigating uncertainty: How CFOs can build resilience i...
Last month

By Sarah Jarvis of Eagle Eye Solutions
Why we need to be all-in on Personalisation
Last month
Interviews

Discussing Digital Transformation
Exclusive: DBS bets on AI to scale customer-centric ban...
Last month
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Discussing Big Data
Exclusive: Nuix CEO warns 'poor data in AI only results...
Last month

Discussing Business Intelligence
Exclusive: 'AI everywhere' and embedded trust key to Ne...
Last month

Discussing Data Protection
Exclusive: Businesses face growing challenges in managi...
Fri, 21st Feb 2025

Discussing Digital Transformation
Exclusive: Tanium’s Matt Quinn on automating endpoint m...
Wed, 29th Jan 2025
More expert columns

By Sharath Muddaiah of G+D
How will the collective integration of Smart labels, Io...
Last month

By Dave Glaser of Dwolla
Beyond the transaction: How modern payment infrastructu...
Last month

By Simon Laskaj of Confluent
Revolutionising manufacturing: How data streaming drive...
Mon, 31st Mar 2025

By Terry Smagh of Infor
Transforming manufacturing: The power of AI in Industry...
Tue, 25th Mar 2025

By James Robinson of SYSPRO
AI-driven ERP systems transform manufacturing operation...
Thu, 20th Mar 2025

By Juliann Harrahh Soriano of AltTab
Finding My Path in ICT: Challenges, Growth and Opportun...
Sat, 8th Mar 2025
Top players
Recent news

About Revenue management
IDeaS Cruise RMS wins top TravelTech award for innovati...
Today

About Elections
Social media & influencers reshape narrative ahead of e...
Today

About Digital Transformation
Arohan wins CRIF award for data-driven financial inclus...
Today

About Customer Experience
Personalised data & AI crucial for brands’ future succe...
Today

About Business Intelligence
New Hoong Fatt to modernise with Microsoft ERP solution
Yesterday
More news

About Digital Transformation
Zoho launches new AI tools on Creator platform at no ex...
Yesterday

About Business Intelligence
Kilcoy Global Foods expands partnership for AI decision...
Yesterday

About Sustainability
Intelligent transport market to reach USD $124.8bn by 2...
Yesterday

About Business Intelligence
Lionfish launches Aquarium AI for instant market insigh...
2 days ago

About Business Intelligence
Denodo updates platform with new data marketplace & Gen...
2 days ago
Even more news

About Gaming
Orlando Magic expand SAS AI partnership to personalise ...
2 days ago

About Robotics
StarHub marks 25 years with celebrations & NBA streamin...
2 days ago

About Cloud Services
Kinetics Group expands IT services with OutSource merge...
3 days ago

About Business Intelligence
Calabrio boosts contact centres with over 70 new AI fea...
4 days ago

About Virtualisation
OVHcloud launches all-in-one data platform for analytic...
Last week
Job moves

Move at Acquirz
Acquirz appoints Vickie Stacey as Data Chief amid rapid...
Yesterday

Move at SAP
Creatio appoints Whiting to boost European sales growth
Last month

Move at Microsoft
Alteryx appoints Ben Canning to drive AI product strate...
Last month

Move at Cloudera
Cloudera appoints Leo Brunnick as Chief Product Officer
Thu, 27th Mar 2025

Move at EMEA
Kynd strengthens leadership team for EMEA & US growth
Wed, 26th Mar 2025
Other guides
You can read other related guides from Marketing Technologies, Planning, Artificial Intelligence, Digital Transformation, and Customer Experience.
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