The Ultimate Guide to Data Analytics
2025 edition
Overview
Without analysis, data is essentially untapped potential in much the same way that a seam of minerals underground is valuable but only if exploited. Data analytics describes the processing of data (often by data scientists, but also by appropriately-equipped people in line-of-business positions) to find trends or patterns, in support of decision-making, or the discovery of new opportunities (for example, cross- or upselling). Data Analytics can be performed with relatively simple tools like spreadsheet programs, or it can be performed by purpose-designed specialized systems and software.
Analyst reports
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IDC on Digital Transformation
Dynatrace enhances AI observability for better insights
Last week
![Story image](../../../../../uploads/story/2025/01/15/preview_techday_90dd7a80425bed7cb169.webp)
Gartner on CX
Qlik named 2024 Customers' Choice for analytics platfor...
Last month
![Story image](../../../../../uploads/story/2025/01/15/preview_techday_752239dba573d3609bda.webp)
IDC MarketScape on SaaS
Jaggaer named leader in direct spend by IDC MarketScape
Last month
![Story image](../../../../../uploads/story/2024/12/20/preview_techday_3e23073acb8cb3ab08e5.webp)
NIQ on CX
AI & data to transform marketing & media by 2025
Fri, 20th Dec 2024
![Story image](../../../../../uploads/story/2024/12/12/preview_techday_ccaf01a742ea3ce4d040.webp)
Gartner on Autonomous Systems
CrewAI joins Cloudera to boost enterprise AI capabiliti...
Thu, 12th Dec 2024
Featured news
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About Digital Transformation
Exclusive: Tanium’s Matt Quinn on automating endpoint m...
Last week
![Story image](../../../../../uploads/story/2024/12/03/preview_techday_cbec43192d3c1394765c.webp)
About Cash flow
Cisco reports mixed financial performance amidst challe...
Tue, 3rd Dec 2024
![Story image](../../../../../uploads/story/2024/11/19/preview_informatica.webp)
About Digital Transformation
Exclusive: Informatica's Rik Tamm-Daniels discusses pus...
Wed, 20th Nov 2024
![Story image](../../../../../uploads/story/2024/11/08/preview_titan-.webp)
About Leadership
Titans of Tech - James Saxton of Dayforce
Wed, 13th Nov 2024
Expert columns
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By BPC Commercial
Top IT trends for 2025: Evolving innovations and opport...
3 days ago
![Story image](../../../../../uploads/story/2025/01/31/preview_Mark-Devlin_BW.webp)
By Mark Devlin of Impact PR New Zealand
How to prevent brand erosion by your accounts team
Last week
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By Carl Warwick of BillingPlatform
How to ensure your 2025 revenue management upgrade is a...
Last week
![Story image](../../../../../uploads/story/2025/01/29/preview_techday_f_338cda124e156b504dbe.webp)
By Steve Leeper of Datadobi
Cleaning up the chaos and elevating unstructured data v...
Last week
![Story image](../../../../../uploads/story/2025/01/29/preview_Terry_Smagh__Infor_senior_vice_president_and_general_manager_for_Asia_Pacific_and_Japan.webp)
By Terry Smagh of Infor
A well-oiled machine: How ERP solutions drive ROI and b...
Last week
Interviews
![Story image](../../../../../uploads/story/2025/01/23/preview_matt.webp)
Discussing Digital Transformation
Exclusive: Tanium’s Matt Quinn on automating endpoint m...
Last week
![Story image](../../../../../uploads/story/2024/12/03/preview_techday_cbec43192d3c1394765c.webp)
Discussing Cash flow
Cisco reports mixed financial performance amidst challe...
Tue, 3rd Dec 2024
![Story image](../../../../../uploads/story/2024/11/19/preview_informatica.webp)
Discussing Digital Transformation
Exclusive: Informatica's Rik Tamm-Daniels discusses pus...
Wed, 20th Nov 2024
![Story image](../../../../../uploads/story/2024/11/08/preview_titan-.webp)
Discussing Leadership
Titans of Tech - James Saxton of Dayforce
Wed, 13th Nov 2024
![Story image](../../../../../uploads/story/2024/10/24/preview_alex_lowe.webp)
Discussing Business Intelligence
Exclusive: Celonis’ Alex Lowe discusses how AI is trans...
Thu, 24th Oct 2024
More expert columns
![Story image](../../../../../uploads/story/2025/01/28/preview_Rob_Hango-Zada__Co-Founder_and_Co-CEO__Shippit__1_.webp)
By Rob Hango-Zada of Shippit
Battle for survival: Turning peak season learnings into...
Last week
![Story image](../../../../../uploads/story/2025/01/28/preview_techday_a34e88881b36232f512a.webp)
By Lincoln Lincoln of CloudBlue
How to avoid unintended complexity when streamlining op...
Last week
![Story image](../../../../../uploads/story/2025/01/28/preview_Wayne_Johnson_CEO_Co-Founder.webp)
By Wayne Johnson of Encompass Corporation
Real-time KYC: Tipping the balance in corporate banking...
Last week
![Story image](../../../../../uploads/story/2025/01/24/preview_Hans_Zachar.webp)
By Hans Zachar of Nutun
Shifting U.S. consumer debt trends requires new collect...
Last month
![Story image](../../../../../uploads/story/2025/01/23/preview_Amol_profile.webp)
By Amol Vedak of Percipere
Empowering automation: Unlocking the power of intellige...
Last month
![Story image](../../../../../uploads/story/2025/01/22/preview_Sarah_Jarvis_headshot_latest.webp)
By Sarah Jarvis of Eagle Eye
Bringing personalized loyalty strategies to life: From ...
Last month
Top players
You can read more from the top players Volution, Google Cloud, Microsoft, SAS, and Amazon Web Services.
Recent news
![Story image](../../../../../uploads/story/2025/02/05/preview_techday_4a99702297f0ce722c14.webp)
About Cloud Services
Dynatrace unveils AI, security, & developer tools updat...
Yesterday
![Story image](../../../../../uploads/story/2025/02/05/preview_techday_945bd80b05251520084e.webp)
About Security Information and Event Management
CyberArk & SentinelOne join forces for enhanced securit...
Yesterday
![Story image](../../../../../uploads/story/2025/02/03/preview_techday_1905ce35f6abb6b0fb7c.webp)
About Government
AI opportunities in UK public services face adoption hu...
3 days ago
![Story image](../../../../../uploads/story/2025/02/03/preview_techday_34a3e804f7f1bb14203c.webp)
About Data Protection
UK CISOs plan increased cloud security investment by 20...
3 days ago
![Story image](../../../../../uploads/story/2025/01/31/preview_techday_641a258e5a36c2484eec.webp)
About Business Intelligence
AI seen as solution to key supply chain challenges: rep...
Last week
More news
![Story image](../../../../../uploads/story/2025/01/31/preview_techday_bfdbfb61aec5ab829fea.webp)
About Internet of Things
Ericsson partners with SailGP for 5G-enhanced sail race...
Last week
![Story image](../../../../../uploads/story/2025/01/31/preview_techday_5305466e34d53de7c8a5.webp)
About Cloud Services
Aiimi Insight Engine now available on Azure Marketplace
Last week
![Story image](../../../../../uploads/story/2025/01/31/preview_techday_99cd0135da59a11fb428.webp)
About Machine learning
Exabeam launches AI-powered LogRhythm Intelligence Copi...
Last week
![Story image](../../../../../uploads/story/2025/01/30/preview_techday_1f217f3a96176054bc8d.webp)
About Support
Edinburgh leverages Genetec in Smart City Strategy push
Last week
![Story image](../../../../../uploads/story/2025/01/30/preview_techday_7494637b1145e5c99216.webp)
About Business Intelligence
ARAX Holdings unveils 2025 blockchain revolution plans
Last week
Even more news
![Story image](../../../../../uploads/story/2025/01/29/preview_techday_599747e523088e0d7a33.webp)
About Software-as-a-Service
Emerald leads GBP £8.4m round to boost StormHarvester
Last week
![Story image](../../../../../uploads/story/2025/01/29/preview_techday_7d45ade39af9eddfde03.webp)
About Strategy
Cybord partners with Fuji America to enhance SMT qualit...
Last week
![Story image](../../../../../uploads/story/2025/01/28/preview_techday_f_b4e9de2513b34dab00ac.webp)
About Public Sector
Granicus unveils advanced data & AI tools for governmen...
Last week
![Story image](../../../../../uploads/story/2025/01/28/preview_techday_232064b342770a50e99a.webp)
About Business Intelligence
Applied Labs secures USD $4.2 million to boost AI solut...
Last week
![Story image](../../../../../uploads/story/2025/01/27/preview_techday_f_45903d58a2e878dca2a6.webp)
About Information Communication & Technology
Indosat partners with Xanh SM for green transport in In...
Last week
Job moves
![Story image](../../../../../uploads/story/2025/02/05/preview_Matt_Hemens_Head_of_Sales_Welcome.webp)
Move at TelstraClear
Flock Consulting appoints Matt Hemens as Head of Sales
Yesterday
![Story image](../../../../../uploads/story/2025/01/22/preview_Maurizio_Garavello_Headshot.webp)
Move at IBM
Maurizio Garavello named Senior VP for Qlik in APJ regi...
Last month
![Story image](../../../../../uploads/story/2025/01/16/preview_IMG-20250114-WA0001__1_(2).webp)
Move at Google Cloud
Qodea appoints Alan Paton as new CEO to drive growth
Last month
![Story image](../../../../../uploads/story/2025/01/09/preview_image001__3_.webp)
Move at Vodafone
Maureen Costello named UKI & Africa VP for Google Cloud
Last month
![Story image](../../../../../uploads/story/2025/01/10/preview_Lisa_Luscap.webp)
Move at Starburst
Starburst appoints Lisa Luscap as Chief Marketing Offic...
Last month
Other guides
You can read other related guides from Marketing Technologies, Planning, Artificial Intelligence, Digital Transformation, and Generative AI.
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