Marketing stories - Page 40

Manas Kumar, CEO of Optimizer, is interviewed about the Kiwi company he launched and the role that the international sector plays in his business.

US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.

Google chairman Eric Schmidt survives Senate antitrust hearing, but questions linger over search giant's practices.

Online ad spend soars by 388% (2006-2010), fuelled by UFB, signalling a digital shift as traditional print media revenue falls, says PwC report.

Let's say you are a coffee shop in Auckland and you want to create an ad to drive traffic to your Facebook page to generate more fans.

Google Places boosts local businesses by making it easier to appear on page one, to those searching with local intent. A golden opportunity awaits.

Elevate your business with minimal cost! Discover how a savvy online strategy can maximise your web presence effectively.

Unlocking eCommerce success: A guide for start-ups on navigating online sales and marketing to boost exposure and profits.

More online consumers use email than social networks for brand interaction, according to a new study from US digital marketing firm ExactTarget.

Securing your eCommerce: Embrace outsourcing for payment processing and stay PCI compliant to ensure your online venture thrives.

Bluetooth technology has become a must-have for mobile users due to its convenience and ability to stay connected on the go.

Retailers seek 'stickiness' with consumers, using digital signage as a potent tool to keep brands in customers' minds and pockets.

2degrees and Telecom XT are finalists in Fair Go Ad Awards, with Rhys Darby's ad making top five and Richard Hammond's in running for worst ad.

Bubbles steal the show at a dry conference, proving even simple joys can bring business prospects right to your stand.