Marketing stories - Page 39

Digital and social media companies such as Facebook are moving further into the world of sports as more viewer attention shifts in that direction.

The evolution of mobility, data analytics and cloud computing is revolutionizing market research, says Qualtrics.

Demand for customer experience solutions is on the rise, according to new research from Technology Business Research.

Marketers struggling to personalize campaigns due to overwhelming amount of customer info, says Teradata Marketing Applications.

Modern business trends leave for a tricky balance between demanding parts of business. Squiz CEO John-Paul Syriatowicz has three tips.

With 25% of The Warehouse Group's marketing going digital, Noel Leeming has launched a new mobile product comparison tool.

Predictive analytics, a game changer in business, remains underexploited, even as it offers solutions for risk, marketing, and pricing.

Ovum highlights the integration of digital strategy in core business functions, where real-time adaptation is crucial for success.

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.

Building and monetising your own IP is a crucial factor in the success of channel partners, Microsoft says, with the company outlining some options.

Not only are marketers in Australia leading the digital marketing charge, but they are also beginning to pull away from other regions.

eDMs don't work. They invade people's inboxes. They can get labelled as spam. They're more expensive and less effective than editorial integration.

Adobe is venturing into the shoppable video space with a new cloud-based product set to be launched later this month.

Adobe is focused on helping users transition to the digital world by providing software tools for the creative process.

Oracle acquires Datalogix, boosting its Data as a Service offerings to marketers for enhanced consumer insight across digital and traditional channels.

A Gartner survey shows digital marketing budgets will increase by eight percent in 2015 as it enables companies to better connect with customers.

The role of chief marketing technologist hasn't even reached its tenth anniversary. Yet it's already starting to change. Why?.

The tendency of Not for Profit organisations in New Zealand to rely on enthusiastic volunteers to manage their social media activities is risky...

Following Facebook's unveiling of Graph Search yesterday, the world offers comment on the social media giants latest launch.

Social networking site could capture 50% of global search market over the next few years through a new 'Social Search' era according to latest findings.