SecurityBrief Asia - Technology news for CISOs & cybersecurity decision-makers

Customer Loyalty stories - Page 8

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Zero party data and the new era of 'relationship marketing'
Fri, 17th Jun 2022
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data analytics
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cx
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martech
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
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How to implement an effective and personalised loyalty program
Wed, 8th Jun 2022
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data analytics
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cryptocurrency
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cx
There’s no doubt about it – incorporating a robust customer loyalty program in almost any consumer-facing business can pay off.
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Boost Mobile now makes up over 7% of Aussie prepaid market
Tue, 24th May 2022
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endpoint protection
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cx
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martech
Boost Mobile has doubled its market share over the past four years and now has more than 7% of Australia's prepaid market, equivalent to over 700,000 people.
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Five ways marketers can satisfy their 'sweet tooth' in a cookie-less world
Thu, 28th Apr 2022
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crm
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data analytics
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cx
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
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Mindfields, Uniphore partner for greater client offerings
Fri, 22nd Apr 2022
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uc
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cx
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martech
Mindfields partners with Uniphore to enhance conversational automation offerings, boosting customer satisfaction and aiding post-pandemic recovery.
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First-party data: A reason to celebrate
Fri, 8th Apr 2022
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data analytics
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cx
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martech
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
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Australian consumers demand hyper-personalisation, new report reveals
Thu, 31st Mar 2022
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data analytics
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cx
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martech
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
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ThreatQuotient appoints Cyrille Badeau as Vice President of International Sales
Fri, 18th Mar 2022
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cx
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martech
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threatquotient
ThreatQuotient appoints Cyrille Badeau as VP of International Sales and Yann Le Borgne as VP of International Threat Intelligence Engineering.
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Customer expectations on brands in a post-pandemic world
Wed, 16th Mar 2022
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data analytics
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cx
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martech
Five key trends shaping the state of relationship marketing in the year ahead according to consumer preferences.
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Xero, Qantas deal taking business rewards to new heights
Mon, 7th Mar 2022
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fintech
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cx
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martech
Global small business platform Xero has today announced a new partnership with Qantas Business Rewards, the company’s first time collaborating with an airline.
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Unlocking your data: Why customer loyalty is more than ‘a points system’
Mon, 21st Feb 2022
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data analytics
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cx
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martech
A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.
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How franchisees can benefit from card-linked, frictionless rewards programs
Wed, 16th Feb 2022
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cx
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martech
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loyalty programmes
Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.
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The year ahead: Unpacking customer engagement and loyalty trends for 2022
Mon, 6th Dec 2021
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data analytics
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fintech
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cx
Loizou and Toolin predict key trends driving customer engagement and loyalty, including customer data activation and unique rewards.
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Five reasons merchants must invest in open ecosystem loyalty programs
Wed, 10th Nov 2021
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fintech
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cx
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martech
The booming eCommerce sector has increased competition in the retail industry, leading to a focus on customer experience and loyalty programs.
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Disruptive tech a double-edged sword
Thu, 30th Apr 2015
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cx
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martech
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productivity
Organisations are turning to disruptive technologies to gain a competitive edge, says business IT solutions provider UXC.
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All systems go as ANOTHER kiwi tech firm issues IPO...
Fri, 4th Jul 2014
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data analytics
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cx
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martech
New Zealand's Vista Group is set to raise NZD $40 million through an IPO, aiming to bolster its cinema software market dominance and fuel global expansion.
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Kiwi based eCommerce company continues global growth
Tue, 15th Apr 2014
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cx
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martech
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outsourcing
Transaction Services Group (TSG) has acquired UK-based direct debit billing provider Harlands Group, expanding its international operations.
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Making micro maxi
Thu, 1st Apr 2010
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cx
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martech
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smart home
Resellers need to grab the opportunities available in selling printing to the small business, micro business and home office market.
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Microsoft launches cloud services
Wed, 18th Nov 2009
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cx
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martech
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microsoft
Microsoft officially moved into the era of cloud computing today with the release of the Windows Azure platform.
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The rise in speaker solutions
Fri, 1st Feb 2008
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cx
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martech
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logitech
These days you’re more likely to find someone listening to music from their PC or laptop than a good old fashioned CD player.