Advertising stories - Page 7
Facebook launches video storytelling for SMBs
Thu, 3rd Mar 2016
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facebook
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nz
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youtube
Facebook is targeting small and medium businesses with its latest video offering which enables businesses to showcase their work.
Mobile advertising analytics company opens Sydney office
Tue, 27th Oct 2015
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data analytics
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martech
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planning
Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.
Facebook to share more of your internet habits with advertisers
Mon, 21st Sep 2015
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smartphones
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facebook
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advertising
Facebook says it will now begin including information from pages that use Facebook’s Like button and similar social features for better targeted ads.
Why you should choose Educators over Interface
Sun, 30th Aug 2015
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edutech
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cloud services
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google
Educators is a dedicated news website that brings the most up-to-date technology-focused news to ICT teachers, deputy principals & principals in NZ.
What are SMEs using the internet for?
Thu, 30th Jul 2015
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martech
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advertising
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social media
The penetration of technology and eCommerce is increasingly pronounced in small and medium enterprises (SMEs).
New distie deal brings new opportunities for resellers
Mon, 27th Jul 2015
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advertising
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gateway
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connector systems
Connector Systems inks deal for next generation IP data revenue generating network gateway and says the deal brings new reseller opportunities.
Startup teaches children strategies for resisting ads and in-app purchases
Mon, 30th Mar 2015
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personal computing devices
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advertising
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apple
In 2009, almost half of the top selling apps targeted young children, and 80% of top-selling educational apps in the iTunes store target children.
Television NZ expects to resume dividends in 2016, pick up in ad revenue
Thu, 12th Mar 2015
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digital entertainment
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netflix
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advertising
Television New Zealand, the state-owned broadcaster, expects to resume dividend payments in 2016, having gained approvals to halt payments in fiscal 2.
Spark Digital new head of marketing a 'real coup'
Fri, 23rd Jan 2015
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saas
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data analytics
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bi
Mark Redgrave's appointment as Spark Digital's new marketing chief heralds a major win, armed with prolific international and tech expertise.
Britannia takes down TV ads, working with FMA over UK pension ads
Fri, 19th Dec 2014
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risk & compliance
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tax
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advertising
Britannia pauses TV ads and adjusts its website after FMA concerns over UK pension transfer campaigns causing undue pressure on consumers.
Intimacy, mindset and innovation key for digital advertising success
Mon, 17th Nov 2014
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smartphones
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digital signage
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pwc
The PwC Global entertainment and media outlook, 2014-2018, forecasts digital advertising will increase by 10.2% every year until 2018.
No escaping TV ads with new Kiwi technology
Wed, 5th Nov 2014
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advertising
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snakk media
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vizeum
New tech developed by NZ company Snakk Media allows brands to synchronise ads across television, mobile and tablet screens.
CORRECT: Xero 3Q cash burn accelerates for a second quarter
Mon, 3rd Nov 2014
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fintech
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financial systems
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advertising
Xero, the cloud-based accounting firm, accelerated its quarterly cash burn in the September quarter from the June period as marketing spend and fit.
More Kiwis using technology to avoid commercials
Mon, 20th Oct 2014
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digital signage
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digital entertainment
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tv
Kiwis are becoming more adept at using technology to avoid digital advertising, Reachmedia independent survey results show.
Noel Leeming aims to build '100-year business' with company rebrand
Tue, 9th Sep 2014
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advertising
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social media
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noel leeming
Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.
Enterprise this... the dramatic shift to online advertising
Fri, 4th Jul 2014
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advertising
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ovum
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partners
Online advertising industry shifts to personalised real-time bidding technologies, forcing enterprises to redefine their strategies, warns Ovum report.
Intel boosts global strategy with new marketing chief
Wed, 7th May 2014
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advertising
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social media
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digital marketing
Intel appoints Steven Fund as new Chief Marketing Officer, aiming to leverage his extensive brand expertise to revitalise global marketing strategies.
Mobile ad spend set to smash $18 billion
Thu, 23rd Jan 2014
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personal computing devices
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smartphones
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apple
Global mobile advertising spending is forecast to reach $18.0 billion in 2014, up from the estimated $13.1 billion in 2013.
Kiwi Start-Up launches mobile lock-screen advertising
Fri, 29th Nov 2013
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personal computing devices
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advertising
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pc hardware
This November, Kiwi tech start-up Little Lot will be the first to release full screen mobile advertising on the lock-screen in the New Zealand market.
Vodafone changes ad, Telecom drops court case
Tue, 13th Aug 2013
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gaming
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uc
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digital entertainment
Telecom drops high court case against rival telco following a number of changes to Vodafone's ‘SuperNet’ advertising campaign.