Advertising stories - Page 4
Exclusive: CitrusAd highlights the importance of retail media
Wed, 7th Jun 2023
#
branding
#
online shopping
#
advertising
CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.
Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
#
advertising
#
branding
#
digital marketing
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
Secureworks has discovered malware in online advertising
Fri, 21st Apr 2023
#
advanced persistent threat protection
#
endpoint protection
#
edr
Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.
Superloop’s first TV ad campaign targets big league telcos
Mon, 3rd Apr 2023
#
martech
#
superloop
#
branding
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
.webp)
Amazon Ads veteran Ed Dinichert joins TripleLift as CRO
Wed, 29th Mar 2023
#
data privacy
#
customer service
#
advertising
TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.
The progressive evolution of the eCommerce experience
Tue, 7th Mar 2023
#
martech
#
cx
#
online shopping
Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.
New research finds Facebook lost ad market share in Q4 2022
Fri, 3rd Feb 2023
#
advertising
#
social media
#
meta
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.
Amplified Intelligence launches next-gen media planning aid
Fri, 27th Jan 2023
#
data analytics
#
planning
#
ai
The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.
KYND appoints new Chairman of the Board, predecessor retires
Fri, 20th Jan 2023
#
data analytics
#
partner programmes
#
healthtech
KYND appoints Dave Moreau as Chairman of the Board, with over 30 years of experience in media services and tech sectors, to support its growth journey.
Two new appointments to Paessler’s Asia Pacific team
Thu, 19th Jan 2023
#
saas
#
digital transformation
#
iot
Paessler continues to grow in APAC with new hires Jim Lee, Business Development Manager, and Tommy Lok, Director of Technical Services.
Outdoor advertisers using smart technology to reach more customers
Tue, 13th Dec 2022
#
surveillance
#
smart home
#
facial recognition
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.
Amperity announces marketing and advertising support for AWS
Thu, 8th Dec 2022
#
data analytics
#
digital transformation
#
hyperscale
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
Granulate announces support for AWS Advertising & Marketing
Tue, 6th Dec 2022
#
devops
#
hyperscale
#
public cloud
Granulate partners with AWS Advertising & Marketing to accelerate advertising and marketing transformation, simplifying processes for industry customers.
iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
#
gaming
#
digital entertainment
#
online marketing
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
.webp)
Bonsey Jaden Group appoints Daniel Loo as Regional Executive Creative Director
Fri, 7th Oct 2022
#
digital media
#
malaysia
#
advertising
The company has bolstered its leadership team across the Southeast Asian region with the appointment of Daniel Loo as Regional Executive Creative Director.
Bonsey Jaden Group appoints Marvin Duval as Head of Strategy
Fri, 23rd Sep 2022
#
advertising
#
leadership
#
collaboration
Digital brand agency Bonsey Jaden appoints Marvin Duval as Head of Strategy to expand and bolster its leadership in the Asia-Pacific region.
Classiscam threat expands to target leading platforms in Singapore
Thu, 11th Aug 2022
#
fintech
#
advanced persistent threat protection
#
email security
Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.
Google NZ numbers show strong comprehensive profit increase
Thu, 4th Aug 2022
#
martech
#
google
#
advertising
The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.
Privacy, data ethics and the ‘seismic shift’ in consumer trust
Thu, 4th Aug 2022
#
martech
#
fintech
#
market
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
Comedy legend Jimeoin fronts Epson advertising campaign in NZ and Australia
Mon, 1st Aug 2022
#
supply chain systems
#
cleantech
#
sustainability
According to Epson the company’s EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.