Advertising stories - Page 3
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Exclusive: How Bonzai is changing the digital advertising industry
Fri, 22nd Dec 2023
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saas
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martech
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online marketing
Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.
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Businesses battle inflation, delaying tech investments
Wed, 20th Dec 2023
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edutech
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data analytics
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advanced persistent threat protection
Inflation leads to Australian firms postponing tech investments as 90% grapple with deteriorating cash flows, says Endava study.
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GetGloby partners with Aleph Group for AI-driven global ad localisation
Fri, 15th Dec 2023
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ai
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communication
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adtech
GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.
![Story image](../../../../../uploads/story/2023/12/13/preview_Harley_Ramien_2023.webp)
AI, e-commerce and Advertising: Key trends you need to know
Wed, 13th Dec 2023
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ai
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crm
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advertising
As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.
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Australian startup Leonardo.Ai raises AU$47m to revolutionise art ecosystems
Tue, 12th Dec 2023
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public cloud
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hyperscale
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advertising
Australian tech startup Leonardo.Ai raises AUD $47m to transform the art industry, after attracting seven million global users.
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Yahoo Advertising unveils Yahoo Blueprint, their new AI Suite
Wed, 6th Dec 2023
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martech
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ai
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ml
Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.
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The future of media and advertising: Key trends you need to know
Wed, 6th Dec 2023
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omnichannel
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martech
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ai
From free ad streaming TV's (FAST) exponential growth to the impact of AI in advertising, Let's look at some strategic shifts poised to define the year ahead.
![Story image](../../../../../uploads/story/2023/11/07/preview_grocery.webp)
Waitrose partners with CitrusAd to revamp its advertising strategy
Tue, 7th Nov 2023
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cx
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martech
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online marketing
Waitrose has teamed up with CitrusAd to overhaul its online advertising strategy, promising personalised ads for customers.
![Story image](../../../../../uploads/story/2023/10/23/preview_yahoo.webp)
Yahoo partners with LiveRamp to boost advertising reach and interoperability
Mon, 23rd Oct 2023
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martech
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cx
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yahoo
Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.
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Industry Expert Darren Singer Joins ITG as CFO to Drive Global Expansion
Wed, 27th Sep 2023
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edutech
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partner programmes
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advertising
Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.
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Gopuff launches ad platform to tap into billion-dollar market
Wed, 30th Aug 2023
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commerce
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uk
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advertising
Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.
![Story image](../../../../../uploads/story/2023/08/22/preview_Alban_Villani_portrait.webp)
Consumer experience: Is it forgotten in the Retail Media frenzy?
Tue, 22nd Aug 2023
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data analytics
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cx
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martech
Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.
![Story image](../../../../../uploads/story/2023/08/22/preview_Matt_Batten(2).webp)
Matt Batten Joins Five by Five as New ECD
Tue, 22nd Aug 2023
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gaming
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digital entertainment
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advertising
Five by Five appoints Matt Batten as new Executive Creative Director. Expansion plans set to strengthen agency's presence in Australia.
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BlackBerry appoints Neelam Sandhu as CMO
Fri, 18th Aug 2023
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smartphones
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cybersecurity
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social media
BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.
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Public AI debuts its AI-assisted ad creation in Australia
Thu, 17th Aug 2023
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martech
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quantum computing
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ai
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.
![Story image](../../../../../uploads/story/2023/08/10/preview_GettyImages-1424617746.webp)
LiveRamp and Pinterest enhance advertisement opportunities
Thu, 10th Aug 2023
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partner programmes
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activation
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pinterest
LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.
![Story image](../../../../../uploads/story/2023/08/01/preview_GettyImages-1462024468.webp)
Majority of Australians concerned about AI adoption at work
Tue, 1st Aug 2023
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ai
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advertising
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digital adoption
Majority of Australians worried about impact of AI in the workplace, with leaders and workers showing a disconnect, reveals research.
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87% of ad professionals believe automation can improve profitability
Fri, 21st Jul 2023
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it automation
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it professionals
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productivity
Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.
![Story image](../../../../../uploads/story/2023/07/14/preview_GettyImages-1325079945.webp)
A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
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digital transformation
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crm
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ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
![Story image](../../../../../uploads/story/2023/07/05/preview_GettyImages-1471398192.webp)
APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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advertising
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cookies
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digital marketing
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.