SecurityBrief Asia - Technology news for CISOs & cybersecurity decision-makers

Advertising stories - Page 2

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LiveRamp and Pinterest enhance advertisement opportunities
Thu, 10th Aug 2023
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partner programmes
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activation
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pinterest
LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.
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Majority of Australians concerned about AI adoption at work
Tue, 1st Aug 2023
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ai
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advertising
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digital adoption
Majority of Australians worried about impact of AI in the workplace, with leaders and workers showing a disconnect, reveals research.
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87% of ad professionals believe automation can improve profitability
Fri, 21st Jul 2023
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it automation
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it professionals
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productivity
Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.
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A contemporary technological solution for modern marketing
Fri, 14th Jul 2023
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digital transformation
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crm
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ai
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
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APAC marketers welcoming end of third-party cookies - report
Wed, 5th Jul 2023
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digital marketing
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advertising
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cookies
APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.
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Exclusive: CitrusAd highlights the importance of retail media
Wed, 7th Jun 2023
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branding
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online shopping
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advertising
CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.
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Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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digital marketing
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advertising
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branding
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
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Secureworks has discovered malware in online advertising
Fri, 21st Apr 2023
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advanced persistent threat protection
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endpoint protection
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edr
Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.
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Superloop’s first TV ad campaign targets big league telcos
Mon, 3rd Apr 2023
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martech
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advertising
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branding
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
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Amazon Ads veteran Ed Dinichert joins TripleLift as CRO
Wed, 29th Mar 2023
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advertising
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customer service
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amazon
TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.
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The progressive evolution of the eCommerce experience
Tue, 7th Mar 2023
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martech
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cx
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online shopping
Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.
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New research finds Facebook lost ad market share in Q4 2022
Fri, 3rd Feb 2023
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advertising
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social media
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meta
New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.
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Amplified Intelligence launches next-gen media planning aid
Fri, 27th Jan 2023
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bi
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big data
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data analytics
The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.
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KYND appoints new Chairman of the Board, predecessor retires
Fri, 20th Jan 2023
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bi
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big data
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data analytics
KYND appoints Dave Moreau as Chairman of the Board, with over 30 years of experience in media services and tech sectors, to support its growth journey.
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Two new appointments to Paessler’s Asia Pacific team
Thu, 19th Jan 2023
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saas
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digital transformation
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iot
Paessler continues to grow in APAC with new hires Jim Lee, Business Development Manager, and Tommy Lok, Director of Technical Services.
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Outdoor advertisers using smart technology to reach more customers
Tue, 13th Dec 2022
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surveillance
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smart home
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technology gifts
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.
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Amperity announces marketing and advertising support for AWS
Thu, 8th Dec 2022
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cloud services
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bi
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big data
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
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Granulate announces support for AWS Advertising & Marketing
Tue, 6th Dec 2022
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cloud services
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devops
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public cloud
Granulate partners with AWS Advertising & Marketing to accelerate advertising and marketing transformation, simplifying processes for industry customers.
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iion releases new adtech offering for the gaming space
Thu, 24th Nov 2022
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gaming
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technology gifts
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cios
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
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Bonsey Jaden Group appoints Daniel Loo as Regional Executive Creative Director
Fri, 7th Oct 2022
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digital media
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malaysia
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advertising
The company has bolstered its leadership team across the Southeast Asian region with the appointment of Daniel Loo as Regional Executive Creative Director.
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Bonsey Jaden Group appoints Marvin Duval as Head of Strategy
Fri, 23rd Sep 2022
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advertising
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leadership
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collaboration
Digital brand agency Bonsey Jaden appoints Marvin Duval as Head of Strategy to expand and bolster its leadership in the Asia-Pacific region.
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Classiscam threat expands to target leading platforms in Singapore
Thu, 11th Aug 2022
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cloud services
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finance, leasing & rental
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advanced persistent threat protection
Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.
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Google NZ numbers show strong comprehensive profit increase
Thu, 4th Aug 2022
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martech
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seo
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google
The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.
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Privacy, data ethics and the ‘seismic shift’ in consumer trust
Thu, 4th Aug 2022
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martech
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finance, leasing & rental
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market
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.