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Synergy Flow Consult: Redefining iPaaS Services with Expertise and Innovation

Mon, 17th Feb 2025

Synergy Flow Consult is transforming the Integration Platform as a Service (iPaaS) sector with a fresh approach to professional services.

Founded by Marco Meisert, a seasoned IT professional with over 15 years of experience—including more than 8 years dedicated to iPaaS—the company is challenging traditional service models.

As the former Vice President of Sales for Jitterbit in APAC and an executive at Boomi, Meisert brings deep expertise to the region's iPaaS market. 

"In today's fast-evolving digital landscape, iPaaS platforms are mission-critical for transformation, modernisation, automation, and AI adoption.

Yet, organisations face significant challenges that hinder their ability to fully leverage these platforms," said Meisert.

"Historically, iPaaS vendors relied on professional services as a mechanism to drive software revenue growth. However, with growth slowing, these services are now being used to bolster profitability, often at a premium cost to customers."

"System integrators leveraging similar cost-effective delivery models to ours rarely pass savings to clients, prioritising their own profitability instead. Compounding this is the immense financial pressure and technical resource constraints customers face, forcing them to do more with less. At Synergy Flow Consult, we are committed to breaking this cycle, offering high-quality, affordable iPaaS services that are accessible to organisations of all sizes."

Addressing Integration Challenges
Integration is a critical yet often undervalued component of IT strategy.

Systems like ERPs, CRMs, or eCommerce platforms typically offer limited out-of-the-box connectivity, prompting organisations to turn to iPaaS solutions.

While platforms like Boomi, Celigo, Jitterbit, MuleSoft, and Workato are powerful, integration remains inherently complex," Meisert explained.

"Even with pre-built connectors and AI capabilities, deep technical expertise is essential. Many organisations underestimate the cost and effort involved, which often results in approaches that fail to scale and rely on outdated methodologies."
Synergy Flow Consult addresses these pain points with a cost-effective, vendor-agnostic approach. By leveraging proven methodologies and strategic global partnerships, the company delivers significant cost savings for clients.
"We recently completed a project for an Australian-based client, achieving over 40% cost savings compared to their previous services provider," Meisert shared.

"Our efficient project management and technical expertise also enabled us to complete the work in 80% of the initially scoped time, delivering even greater value."

Vendor-Agnostic Expertise
Synergy Flow Consult's independence sets it apart. Unlike competitors with financial ties to specific iPaaS vendors, the company recommends platforms solely based on client needs.

"Our technical team is fully certified and highly experienced with all leading iPaaS platforms, but we remain impartial in our recommendations," Meisert emphasised. This ensures clients receive tailored solutions that align with their unique requirements.

This approach was recently demonstrated when a client sought guidance while using two iPaaS platforms.

After receiving vendor-centric advice from one of their providers, the client turned to Synergy Flow Consult.

"By working with us, they benefitted from an impartial evaluation," Meisert explained. "We assessed their requirements holistically, reviewed existing licensing entitlements, and proposed a solution that avoided additional licensing fees and vendor bias."

A Team Built on Expertise
At the heart of Synergy Flow Consult is a globally distributed team of integration experts with extensive experience in delivering successful iPaaS projects.

"Many of our team members bring years of integration expertise and hands-on experience with leading platforms to our team, and while our services are cost-effective, they reflect the highest standards of quality. This allows us to efficiently manage even the most complex projects, ensuring delivery within budget, on time, and with exceptional results."

The Future of iPaaS
With the iPaaS market projected to reach $58 billion by 2029, Meisert predicts significant disruption. "AI-driven features, industry-specific solutions, and vendor-agnostic consultancies will reshape the landscape," he noted. "However, despite advancements like AI Agents, templates, recipes and claims of low code, integration complexity will persist. Organisations will increasingly seek neutral partners like us to navigate these challenges."

Expansion and New Services
Synergy Flow Consult plans to strengthen its presence in Australia, New Zealand, and Southeast Asia throughout 2025, with expansions into North America and Europe by 2026.

The company is also broadening its Managed Integration Services (MIS) offering, initially launched for Boomi customers at the end of last year, to include other platforms.
"Our MIS addresses ongoing platform management challenges, from maintenance to error resolution," Meisert explained.

"We provide tailored, cost-effective solutions based on what our customers are asking for."

With its innovative approach and unwavering client focus, Synergy Flow Consult is poised to redefine iPaaS services. "Our mission is to build long-term partnerships while delivering measurable value," Meisert concluded. "This is just the beginning."