Rebrand stories
New NZ telco Rocket Mobile launches with unlimited data plans
Last week
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nz
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telecommunications
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commerce commission
NZ's Rocket Mobile launches as a new telecommunication service bringing unlimited data plans, aiming to challenge rival companies' hidden costs.
Australian fintech Tic:Toc rebrands to Tiimely highlighting growth in enterprise sector
Last week
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ceo
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rebrand
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brokers
Australian fintech Tic:Toc rebrands as Tiimely, illustrating growth in their enterprise business accounting for 40% of total revenue.
Messaging tech pioneer Known rebrands as Kudosity in strategic shift
This month
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digital transformation
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privacy
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innovation
Known Pty Limited, a pioneer in messaging technology, has rebranded to Kudosity to streamline its business structure and enhance market offerings.
Lista unveils new branding and focus on personal finance
Last month
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innovation
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financial literacy
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rebrand
Lista, a finance application from the Philippines, is rebranding to emphasise personal finance and encourage users to gain financial literacy.
Gentari extends into renewable energy market following rebrand
Thu, 14th Sep 2023
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power / energy
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renewable energy
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solar power
Gentari officially rebranded renewable energy solutions provider WIRSOL Energy, following the completion of its full acquisition in February 2023.
TEG invests in sport with Left Field Live and Rugby Live
Mon, 29th May 2023
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sports
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rebrand
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partners
TEG, live entertainment, sport, ticketing and data provider, announces the acquisition of two international sports businesses, Left Field Live and Rugby Live.
Video: 10 Minute IT Jams - An update from G-P
Fri, 11th Nov 2022
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payroll systems
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skills shortage
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laws
Globalization Partners CEO Bob Cahill discusses updates to the company's platform and the talent shortage in ANZ.
ATN reflects transformation with new name and brand identity
Fri, 14th Oct 2022
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strategy
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identity
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rebrand
Indara Digital Infrastructure, formerly Australia Tower Network (ATN), has rebranded to expand its digital infrastructure services.
Vodafone NZ to rebrand as One New Zealand in early 2023
Wed, 28th Sep 2022
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broadband
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contact centre
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5g
Vodafone NZ has announced a significant rebrand, with the company announcing it is changing its name to One New Zealand in early 2023.
AvePoint rebrands SaaS learning product to MaivenPoint
Mon, 8th Aug 2022
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saas
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edutech
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uc
AvePoint rebrands its SaaS learning product, AvePoint EduTech, as MaivenPoint to reflect the shift towards user-driven learning experiences.
Pitney Bowes launches rebranded digital visitor management offering in ANZ
Thu, 4th Aug 2022
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wfh
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ecm
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document management
Pitney Bowes has launched Smart Access Management (SAM), its rebranded digital visitor and contractor management offering in Australia and New Zealand.
Business Australia unveils new identity after rebranding
Fri, 15th Jul 2022
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business
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smb
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identity
Business Australia has rebranded to My Business with a new logo, brand positioning campaign and visual identity culminating in an online platform.
Bill Identity Limited rebrands to Optima Technology
Wed, 13th Jul 2022
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encryption
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optima
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data management
Bill Identity Limited (BID) has announced it's rebranding to Optima Technology Group as part of a comprehensive repositioning.
Comodo Security Solutions rebrands, launches new offering
Fri, 8th Jul 2022
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ransomware
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endpoint protection
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malware
Comodo Security Solutions rebrands as Xcitium, launching zero threat endpoint technology to combat ransomware and malware.
Delinea sees strong financial results for first quarter 2022
Tue, 31st May 2022
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pam
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financial results
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rebrand
Delinea has announced strong results for the Q1 2022 financial quarter, with annual recurring revenue (ARR) growth exceeding 35%.
PAM security specialist ThycoticCentrify rebrands to Delinea
Wed, 2nd Feb 2022
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pam
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rebrand
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thycoticcentrify
ThycoticCentrify rebrands as Delinea, emphasising its specialisation in privileged access management. CEO Art Gilliland leads the renamed company.
Norton new branding shines a light on cybersecurity
Tue, 16th Nov 2021
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cybersecurity
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norton
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rebrand
NortonLifeLock unveils new branding to highlight its role in cybersecurity and empower consumers in the digital world.
Telegistics changes name to Entelar in major branding overhaul
Thu, 28th Oct 2021
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distribution
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spark
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telegistics
New Zealand IT distributor Telegistics has rebranded as Entelar as it seeks to better reflect the company's growth and range of services.
Kaspersky unveils rebranded offices in Asia Pacific
Wed, 11th Dec 2019
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cybersecurity
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kaspersky
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rebrand
Kaspersky rebrands its Asia Pacific offices with a fresh new look and logo, as it continues to evolve its brand offering.
Dimension Data NZ becomes NTT in grand rebranding
Mon, 7th Oct 2019
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dimension data
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appointments
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rebrand
NTT is the new brand resulting from the amalgamation of 28 companies and brand worldwide, including Dimension Data NZ.
Kaspersky rebrands, unveils new logo
Wed, 5th Jun 2019
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cybersecurity
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kaspersky
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rebrand
The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio.
Microsoft partner Dilignet rebrands to Xello in push towards business solutions
Mon, 2nd Jul 2018
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cloud services
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bi
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microsoft
The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.
Xero rebrand reflects evolution from accounting software to business platform
Wed, 6th Jun 2018
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cloud services
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accounting systems
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xero
Xero tested different tagline options with customers, partners and staff across its markets.
Out with the old: Melbourne IT officially relaunches as Arq Group
Wed, 30th May 2018
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domain names
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melbourne it
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rebrand
The company also announced that the name change received overwhelming support from shareholders.