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Rebrand stories
Norton new branding shines a light on cybersecurity
The refreshed brand identity will represent the "bright side to the very dark problem that is cybercrime".
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Telegistics changes name to Entelar in major branding overhaul
The NZ-owned and operated ICT distribution and services company will now be known as Entelar.
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Kaspersky unveils rebranded offices in Asia Pacific
"It is also about how we shift our business mindset, our corporate practices, our market priorities, and our vision and mission as a company."
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Dimension Data NZ becomes NTT in grand rebranding
NTT is the new brand resulting from the amalgamation of 28 companies and brand worldwide, including Dimension Data NZ.
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Kaspersky rebrands, unveils new logo
The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio
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Microsoft partner Dilignet rebrands to Xello in push towards business solutions
The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.
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Xero rebrand reflects evolution from accounting software to business platform
Xero tested different tagline options with customers, partners and staff across its markets.
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Out with the old: Melbourne IT officially relaunches as Arq Group
The company also announced that the name change received overwhelming support from shareholders.
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Ajilon is now Modis Australia after local rebranding effort
The rebrand will not change the company's current service offering, which spans IT consultancy and recruitment.
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IBM rebrands Bluemix to IBM Cloud
It’s simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.
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Dropbox goes all out in rebrand, positions itself as creative collaboration platform
Users will begin to see Dropbox’s new look, from the website to products, over the next few weeks.
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A digitised world
The medium as a message is a great way to lure customers to your brand.
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