Rebrand stories
Video: 10 Minute IT Jams - An update from G-P
Fri, 11th Nov 2022
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payroll systems
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laws
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skills shortage
Globalization Partners (G-P) has experience in global expansion and understanding local labour laws, making building teams anywhere around the world simple and fast.
ATN reflects transformation with new name and brand identity
Fri, 14th Oct 2022
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strategy
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identity
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rebrand
Australia Tower Network (ATN) has rebranded as Indara Digital Infrastructure (Indara) as part of its enterprise strategy to provide a wide range of digital infrastructure services and offerings.
Vodafone NZ to rebrand as One New Zealand in early 2023
Wed, 28th Sep 2022
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broadband
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contact centre
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5g
Vodafone NZ has announced a significant rebrand, with the company announcing it is changing its name to One New Zealand in early 2023.
AvePoint rebrands SaaS learning product to MaivenPoint
Mon, 8th Aug 2022
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saas
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education
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uc
"Our mission with MaivenPoint is to make your learning experience limitless and inspire everyone to achieve their aspirations."
Pitney Bowes launches rebranded digital visitor management offering in ANZ
Thu, 4th Aug 2022
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wfh
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ecm
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document management
Pitney Bowes has launched Smart Access Management (SAM), its rebranded digital visitor and contractor management offering in Australia and New Zealand.
Business Australia unveils new identity after rebranding
Fri, 15th Jul 2022
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business
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smb
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identity
Business Australia has rebranded to My Business with a new logo, brand positioning campaign and visual identity culminating in an online platform.
Bill Identity Limited rebrands to Optima Technology
Wed, 13th Jul 2022
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encryption
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data management
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optima
Bill Identity Limited (BID) has announced it's rebranding to Optima Technology Group as part of a comprehensive repositioning.
Comodo Security Solutions rebrands, launches new offering
Fri, 8th Jul 2022
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ransomware
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endpoint protection
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malware
Comodo Security Solutions has rebranded to Xcitium and launched its patented zero threat endpoint technology to fight increasing ransomware and other malware across industries.
Delinea sees strong financial results for first quarter 2022
Tue, 31st May 2022
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pam
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financial results
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rebrand
Delinea has announced strong results for the Q1 2022 financial quarter, with annual recurring revenue (ARR) growth exceeding 35%.
PAM security specialist ThycoticCentrify rebrands to Delinea
Wed, 2nd Feb 2022
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pam
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rebrand
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thycoticcentrify
:We are providing privileged access without the excess," says Delinea CEO Art Gilliland.
Norton new branding shines a light on cybersecurity
Tue, 16th Nov 2021
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cybersecurity
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norton
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rebrand
The refreshed brand identity will represent the "bright side to the very dark problem that is cybercrime".
Telegistics changes name to Entelar in major branding overhaul
Thu, 28th Oct 2021
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distribution
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spark
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telegistics
The NZ-owned and operated ICT distribution and services company will now be known as Entelar.
Kaspersky unveils rebranded offices in Asia Pacific
Wed, 11th Dec 2019
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cybersecurity
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kaspersky
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rebrand
"It is also about how we shift our business mindset, our corporate practices, our market priorities, and our vision and mission as a company."
Dimension Data NZ becomes NTT in grand rebranding
Mon, 7th Oct 2019
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dimension data
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appointments
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rebrand
NTT is the new brand resulting from the amalgamation of 28 companies and brand worldwide, including Dimension Data NZ.
Kaspersky rebrands, unveils new logo
Wed, 5th Jun 2019
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cybersecurity
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kaspersky
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rebrand
The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio
Microsoft partner Dilignet rebrands to Xello in push towards business solutions
Mon, 2nd Jul 2018
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cloud services
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bi
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microsoft
The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.
Xero rebrand reflects evolution from accounting software to business platform
Wed, 6th Jun 2018
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cloud services
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accounting systems
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xero
Xero tested different tagline options with customers, partners and staff across its markets.
Out with the old: Melbourne IT officially relaunches as Arq Group
Wed, 30th May 2018
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domain names
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melbourne it
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rebrand
The company also announced that the name change received overwhelming support from shareholders.
Ajilon is now Modis Australia after local rebranding effort
Mon, 30th Apr 2018
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managed services
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recruitment
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ajilon
The rebrand will not change the company's current service offering, which spans IT consultancy and recruitment.
IBM rebrands Bluemix to IBM Cloud
Fri, 3rd Nov 2017
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cloud services
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public cloud
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multi-cloud
It’s simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.
Dropbox goes all out in rebrand, positions itself as creative collaboration platform
Wed, 4th Oct 2017
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storage
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dropbox
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cloud storage
Users will begin to see Dropbox’s new look, from the website to products, over the next few weeks.
A digitised world
Mon, 1st Mar 2010
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marketing
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branding
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rebrand
The medium as a message is a great way to lure customers to your brand.