Rebrand stories
Global Cloud Xchange rebrands to FLAG with new focus
Last month
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uc
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partner programmes
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ai
Global Cloud Xchange has rebranded as FLAG, aiming to enhance its subsea, edge data centres, and cable landing stations investment across diverse regions.
Fujifilm rebrands to boost digital services in Australia
Thu, 13th Mar 2025
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digital transformation
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fujifilm
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rebrand
FUJIFILM Business Innovation Australia is rebranding as it embraces digital transformation, launching the 'Work Happily Ever After' campaign on 10th March 2025.
Transact Payments rebrands as TransactPay to mark new chapter
Tue, 11th Jun 2024
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cleantech
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sustainability
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b2b
Transact Payments rebrands as TransactPay after a year-long transformation, aiming to strengthen its position as a premier BIN sponsor in the UK and Europe.
OneAdvanced integrates Australian software to boost growth
Thu, 6th Jun 2024
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healthtech
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government
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software
OneAdvanced has successfully integrated three Australian software firms, launching six portfolios to drive growth and enhance customer value across ANZ.
November sees 29% surge in ransomware attack victims
Wed, 20th Dec 2023
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healthtech
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legal
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rebrand
November 2023 sees a 29% surge in ransomware attacks in the UK, with hackers primarily targeting global north.
New NZ telco Rocket Mobile launches with unlimited data plans
Thu, 23rd Nov 2023
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uc
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commerce commission
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telco
NZ's Rocket Mobile launches as a new telecommunication service bringing unlimited data plans, aiming to challenge rival companies' hidden costs.
Australian fintech Tic:Toc rebrands to Tiimely highlighting growth in enterprise sector
Mon, 20th Nov 2023
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rebrand
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brokers
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revenue
Australian fintech Tic:Toc rebrands as Tiimely, illustrating growth in their enterprise business accounting for 40% of total revenue.
Messaging tech pioneer Known rebrands as Kudosity in strategic shift
Thu, 16th Nov 2023
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data analytics
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digital transformation
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cx
Known Pty Limited, a pioneer in messaging technology, has rebranded to Kudosity to streamline its business structure and enhance market offerings.
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One NZ appoints Nick Judd as CFO & Mike Purchase as Enterprise Director
Wed, 18th Oct 2023
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uc
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partner programmes
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telco
Judd joins after serving as CFO of Tourism Holdings, while Purchase has managed key accounts within One NZ's Enterprise division.
Lista unveils new branding and focus on personal finance
Wed, 11th Oct 2023
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financial literacy
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rebrand
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accessibility
Lista, a finance application from the Philippines, is rebranding to emphasise personal finance and encourage users to gain financial literacy.
Gentari extends into renewable energy market following rebrand
Thu, 14th Sep 2023
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power / energy
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cleantech
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renewable energy
Gentari officially rebranded renewable energy solutions provider WIRSOL Energy, following the completion of its full acquisition in February 2023.
TEG invests in sport with Left Field Live and Rugby Live
Mon, 29th May 2023
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partner programmes
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sports
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rebrand
TEG, live entertainment, sport, ticketing and data provider, announces the acquisition of two international sports businesses, Left Field Live and Rugby Live.
Zai appoints Shamus Hodgson as Group CEO
Thu, 6th Apr 2023
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fintech
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ibm
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rebrand
Fintech company Zai announces the appointment of Shamus Hodgson as Group CEO, leading embedded payment orchestration solutions in Australia.
Video: 10 Minute IT Jams - The latest update from Lumify
Wed, 1st Mar 2023
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edutech
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it training
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digital transformation
Jon Lang, who is the CEO of Lumify Group, joins us today to tell us more about Lumify Group and what they do for their customers.
Video: 10 Minute IT Jams - An update from G-P
Fri, 11th Nov 2022
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hcm
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law
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payroll systems
Globalization Partners CEO Bob Cahill discusses updates to the company's platform and the talent shortage in ANZ.
ATN reflects transformation with new name and brand identity
Fri, 14th Oct 2022
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uc
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5g & beyond
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wireless networks
Indara Digital Infrastructure, formerly Australia Tower Network (ATN), has rebranded to expand its digital infrastructure services.
Vodafone NZ to rebrand as One New Zealand in early 2023
Wed, 28th Sep 2022
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uc
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5g & beyond
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wireless networks
Vodafone NZ has announced a significant rebrand, with the company announcing it is changing its name to One New Zealand in early 2023.
AvePoint rebrands SaaS learning product to MaivenPoint
Mon, 8th Aug 2022
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saas
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edutech
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uc
AvePoint rebrands its SaaS learning product, AvePoint EduTech, as MaivenPoint to reflect the shift towards user-driven learning experiences.
Pitney Bowes launches rebranded digital visitor management offering in ANZ
Thu, 4th Aug 2022
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document management
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ecm
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martech
Pitney Bowes has launched Smart Access Management (SAM), its rebranded digital visitor and contractor management offering in Australia and New Zealand.
Business Australia unveils new identity after rebranding
Fri, 15th Jul 2022
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smb
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identity
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guidance
Business Australia has rebranded to My Business with a new logo, brand positioning campaign and visual identity culminating in an online platform.