SecurityBrief Asia - Technology news for CISOs & cybersecurity decision-makers

Rebrand stories

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Video: 10 Minute IT Jams - An update from G-P
Last month
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payroll systems
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laws
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skills shortage
Globalization Partners (G-P) has experience in global expansion and understanding local labour laws, making building teams anywhere around the world simple and fast.
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ATN reflects transformation with new name and brand identity
Fri 14 Oct 2022
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strategy
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identity
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rebrand
Australia Tower Network (ATN) has rebranded as Indara Digital Infrastructure (Indara) as part of its enterprise strategy to provide a wide range of digital infrastructure services and offerings.
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Vodafone NZ to rebrand as One New Zealand in early 2023
Wed 28 Sep 2022
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broadband
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contact centre
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5g
Vodafone NZ has announced a significant rebrand, with the company announcing it is changing its name to One New Zealand in early 2023.
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AvePoint rebrands SaaS learning product to MaivenPoint
Mon 8 Aug 2022
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saas
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education
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uc
"Our mission with MaivenPoint is to make your learning experience limitless and inspire everyone to achieve their aspirations."
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Pitney Bowes launches rebranded digital visitor management offering in ANZ
Thu 4 Aug 2022
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wfh
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ecm
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document management
Pitney Bowes has launched Smart Access Management (SAM), its rebranded digital visitor and contractor management offering in Australia and New Zealand.
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Business Australia unveils new identity after rebranding
Fri 15 Jul 2022
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business
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smb
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identity
Business Australia has rebranded to My Business with a new logo, brand positioning campaign and visual identity culminating in an online platform.
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Bill Identity Limited rebrands to Optima Technology
Wed 13 Jul 2022
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encryption
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optima
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data management
Bill Identity Limited (BID) has announced it's rebranding to Optima Technology Group as part of a comprehensive repositioning.
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Comodo Security Solutions rebrands, launches new offering
Fri 8 Jul 2022
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ransomware
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endpoint protection
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malware
Comodo Security Solutions has rebranded to Xcitium and launched its patented zero threat endpoint technology to fight increasing ransomware and other malware across industries.
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Delinea sees strong financial results for first quarter 2022
Tue 31 May 2022
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pam
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financial results
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rebrand
Delinea has announced strong results for the Q1 2022 financial quarter, with annual recurring revenue (ARR) growth exceeding 35%.
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PAM security specialist ThycoticCentrify rebrands to Delinea
Wed 2 Feb 2022
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pam
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rebrand
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thycoticcentrify
:We are providing privileged access without the excess," says Delinea CEO Art Gilliland.
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Norton new branding shines a light on cybersecurity
Tue 16 Nov 2021
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cybersecurity
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norton
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rebrand
The refreshed brand identity will represent the "bright side to the very dark problem that is cybercrime".
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Telegistics changes name to Entelar in major branding overhaul
Thu 28 Oct 2021
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distribution
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spark
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telegistics
The NZ-owned and operated ICT distribution and services company will now be known as Entelar.
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Kaspersky unveils rebranded offices in Asia Pacific
Wed 11 Dec 2019
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cybersecurity
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kaspersky
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rebrand
"It is also about how we shift our business mindset, our corporate practices, our market priorities, and our vision and mission as a company."
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Dimension Data NZ becomes NTT in grand rebranding
Mon 7 Oct 2019
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dimension data
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appointments
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rebrand
NTT is the new brand resulting from the amalgamation of 28 companies and brand worldwide, including Dimension Data NZ.
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Kaspersky rebrands, unveils new logo
Wed 5 Jun 2019
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cybersecurity
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kaspersky
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rebrand
The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio
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Microsoft partner Dilignet rebrands to Xello in push towards business solutions
Mon 2 Jul 2018
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cloud
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bi
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microsoft
The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.
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Xero rebrand reflects evolution from accounting software to business platform
Wed 6 Jun 2018
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cloud
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accounting systems
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xero
Xero tested different tagline options with customers, partners and staff across its markets.
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Out with the old: Melbourne IT officially relaunches as Arq Group
Wed 30 May 2018
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domain names
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melbourne it
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rebrand
The company also announced that the name change received overwhelming support from shareholders.
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Ajilon is now Modis Australia after local rebranding effort
Mon 30 Apr 2018
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managed services
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recruitment
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ajilon
The rebrand will not change the company's current service offering, which spans IT consultancy and recruitment.
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IBM rebrands Bluemix to IBM Cloud
Fri 3 Nov 2017
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cloud
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public cloud
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multi-cloud
It’s simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.
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Dropbox goes all out in rebrand, positions itself as creative collaboration platform
Wed 4 Oct 2017
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storage
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dropbox
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cloud storage
Users will begin to see Dropbox’s new look, from the website to products, over the next few weeks.
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A digitised world
Mon 1 Mar 2010
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marketing
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branding
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rebrand
The medium as a message is a great way to lure customers to your brand.
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