SecurityBrief Asia - Technology news for CISOs & cybersecurity decision-makers

Rebrand stories - Page 2

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Dimension Data NZ becomes NTT in grand rebranding
Mon, 7th Oct 2019
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dimension data
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rebrand
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ntt
NTT is the new brand resulting from the amalgamation of 28 companies and brand worldwide, including Dimension Data NZ.
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Kaspersky rebrands, unveils new logo
Wed, 5th Jun 2019
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cybersecurity
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kaspersky
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rebrand
The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio.
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Microsoft partner Dilignet rebrands to Xello in push towards business solutions
Mon, 2nd Jul 2018
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cloud services
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bi
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microsoft
The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.
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Xero rebrand reflects evolution from accounting software to business platform
Wed, 6th Jun 2018
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cloud services
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accounting systems
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digital banking
Xero rebrands to 'Beautiful business', echoing its evolution beyond accounting software.
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Out with the old: Melbourne IT officially relaunches as Arq Group
Wed, 30th May 2018
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web development
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domain names
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melbourne it
Melbourne IT reborn as Arq Group, backed by a 99.35% shareholder yes vote, eyeing future growth.
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Ajilon is now Modis Australia after local rebranding effort
Mon, 30th Apr 2018
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managed services
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partner programmes
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ajilon
The rebrand will not change the company's current service offering, which spans IT consultancy and recruitment.
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IBM rebrands Bluemix to IBM Cloud
Fri, 3rd Nov 2017
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cloud services
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public cloud
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multi-cloud
It’s simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.
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Dropbox goes all out in rebrand, positions itself as creative collaboration platform
Wed, 4th Oct 2017
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storage
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cloud storage
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dropbox
Dropbox unveils vibrant revamp, pitching a platform for creators to unite and coalesce their innovative flair.
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Goodbye Staples, hello Winc - and a more solution driven focus
Mon, 7th Aug 2017
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cx
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martech
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ai
Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.
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Noel Leeming aims to build '100-year business' with company rebrand
Tue, 9th Sep 2014
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advertising
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social media
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noel leeming
Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.
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Symantec closes VeriSign deal
Tue, 10th Aug 2010
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cloud services
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retail
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symantec
Acquisition seeks to restore trust in the internet like no other company could.
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A digitised world
Mon, 1st Mar 2010
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digital marketing
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branding
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retail
The medium as a message is a great way to lure customers to your brand.
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Selling finance, not just offering
Sun, 1st Nov 2009
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nz
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resellers
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flexirent
In a move that signifies its shift into more diversified sectors, Flexirent is changing its name and branding to FlexiGroup New Zealand Limited.
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Back off logo bashing
Tue, 20th Oct 2009
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branding
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rebrand
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media
Public backlash towards Telecom's new logo is understandable but unwarranted says a design professional.
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Clearswift re-channels business
Sun, 1st Mar 2009
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clearswift
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rebrand
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visibility
Clearswift has announced a major reconstruction of its worldwide channel program and distribution strategy.