Rebrand stories - Page 2
Dimension Data NZ becomes NTT in grand rebranding
NTT is the new brand resulting from the amalgamation of 28 companies and brand worldwide, including Dimension Data NZ.
Kaspersky rebrands, unveils new logo
The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio.
Microsoft partner Dilignet rebrands to Xello in push towards business solutions
The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.
Xero rebrand reflects evolution from accounting software to business platform
Xero rebrands to 'Beautiful business', echoing its evolution beyond accounting software.
Out with the old: Melbourne IT officially relaunches as Arq Group
Melbourne IT reborn as Arq Group, backed by a 99.35% shareholder yes vote, eyeing future growth.
Ajilon is now Modis Australia after local rebranding effort
The rebrand will not change the company's current service offering, which spans IT consultancy and recruitment.
IBM rebrands Bluemix to IBM Cloud
It’s simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.
Dropbox goes all out in rebrand, positions itself as creative collaboration platform
Dropbox unveils vibrant revamp, pitching a platform for creators to unite and coalesce their innovative flair.
Goodbye Staples, hello Winc - and a more solution driven focus
Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.
Noel Leeming aims to build '100-year business' with company rebrand
Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.
Symantec closes VeriSign deal
Acquisition seeks to restore trust in the internet like no other company could.
A digitised world
The medium as a message is a great way to lure customers to your brand.
Selling finance, not just offering
In a move that signifies its shift into more diversified sectors, Flexirent is changing its name and branding to FlexiGroup New Zealand Limited.
Back off logo bashing
Public backlash towards Telecom's new logo is understandable but unwarranted says a design professional.
Clearswift re-channels business
Clearswift has announced a major reconstruction of its worldwide channel program and distribution strategy.