Personalisation stories - Page 2

On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.

The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.

A keynote presentation at Future State 2023 saw two Adidas leaders discuss the implications of Artificial Intelligence for the future of eCommerce.

Progress has announced the release of Progress Sitefinity 14.4, offering improved AI algorithms and extended support timeframes.

The public sector’s current reliance on legacy systems inhibits simple creative ideas and website changes on the fly.

Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.

Amperity has announced Rhone has selected Amperity as the critical foundation to maximise the value of its omnichannel customer data.

Zoom has officially launched Zoom Virtual Agent, an intelligent conversational AI and chatbot solution designed to transform customer and employee assistance.

The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.

The Supara Group, a Southeast Asian clothing company, automates responses to skyrocketing online customer queries using Freshdesk Omnichannel and Freshchat.

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.

More than two-thirds of marketing executives believe their personalization efforts are not strong enough, according to a report by MoEngage.

Google is rolling out My Ad Center worldwide, allowing users to control the types of ads they see and block sensitive ads.

The report revealed that the data race is not only heating up, but rapidly shifting toward real-time data - the data that powers in-the-moment use cases.

Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues.

The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.

We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.

Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.

Retailers can improve customer retention and secure repeat business through card-linked loyalty programs that remove friction and inconvenience for shoppers.

But what does a personalised experience look like? We spoke to Sitecore’s director, commerce, Mark Johnson, to find out.

Customer loyalty is at stake as telecom and media providers fail to offer highly personalised experiences, says study.

Sabre Corporation and Google are developing AI technology to enhance personalised travel, to be launched in early 2021.

Contentsquare has stated its plans to extend growth in the APAC region with the launch of four offices in Melbourne, Sydney, Tokyo and Singapore.