Personalisation stories - Page 2
Mastering the complex art of online to offline marketing
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
Adobe leverages generative AI with latest Experience Cloud announcements
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.
Future State 2023: What eCommerce could be like in 20 years
A keynote presentation at Future State 2023 saw two Adidas leaders discuss the implications of Artificial Intelligence for the future of eCommerce.
Progress launches crucial DXP upgrade to power personalisation
Progress has announced the release of Progress Sitefinity 14.4, offering improved AI algorithms and extended support timeframes.
Is the public sector keeping up with digitisation?
The public sector’s current reliance on legacy systems inhibits simple creative ideas and website changes on the fly.
Adobe reveals findings from its latest Digital Trends Report
Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.
Premium lifestyle brand elevates customer experience with Amperity
Amperity has announced Rhone has selected Amperity as the critical foundation to maximise the value of its omnichannel customer data.
Zoom Virtual Agent launched to assist customers and employees
Zoom has officially launched Zoom Virtual Agent, an intelligent conversational AI and chatbot solution designed to transform customer and employee assistance.
Yahoo ConnectID continues to gain industry support in APAC
The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.
Supara uses Freshworks for customer support to aid eCommerce
The Supara Group, a Southeast Asian clothing company, automates responses to skyrocketing online customer queries using Freshdesk Omnichannel and Freshchat.
Amperity announces marketing and advertising support for AWS
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
Marketers struggling to make use of data - MoEngage
More than two-thirds of marketing executives believe their personalization efforts are not strong enough, according to a report by MoEngage.
Gain more control over your ad experience on Google with My Ad Center
Google is rolling out My Ad Center worldwide, allowing users to control the types of ads they see and block sensitive ads.
Data strategies shift towards real-time data - DataStax survey
The report revealed that the data race is not only heating up, but rapidly shifting toward real-time data - the data that powers in-the-moment use cases.
Marketing technologies set to increase revenues - study
Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues.
Zero party data and the new era of 'relationship marketing'
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
Five ways marketers can satisfy their 'sweet tooth' in a cookie-less world
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
First-party data: A reason to celebrate
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
Australian consumers demand hyper-personalisation, new report reveals
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
How investing in card-linked loyalty programs can improve customer retention
Retailers can improve customer retention and secure repeat business through card-linked loyalty programs that remove friction and inconvenience for shoppers.
Interview: Sitecore explains why personalisation is key to customer experience
But what does a personalised experience look like? We spoke to Sitecore’s director, commerce, Mark Johnson, to find out.
CSPs missing huge, untapped opportunity
Customer loyalty is at stake as telecom and media providers fail to offer highly personalised experiences, says study.
Sabre looks to disrupt travel industry with new offering powered by Google's AI
Sabre Corporation and Google are developing AI technology to enhance personalised travel, to be launched in early 2021.
Contentsquare expands ANZ presence with new offices in Melbourne and Sydney
Contentsquare has stated its plans to extend growth in the APAC region with the launch of four offices in Melbourne, Sydney, Tokyo and Singapore.