SecurityBrief Asia - Technology news for CISOs & cybersecurity decision-makers

Personalisation stories - Page 2

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Mastering the complex art of online to offline marketing
Mon, 3rd Jul 2023
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data analytics
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digital marketing
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online marketing
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
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Adobe leverages generative AI with latest Experience Cloud announcements
Tue, 13th Jun 2023
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adobe
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branding
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adobe experience cloud
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.
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Future State 2023: What eCommerce could be like in 20 years
Fri, 12th May 2023
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cx
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ai
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distribution
A keynote presentation at Future State 2023 saw two Adidas leaders discuss the implications of Artificial Intelligence for the future of eCommerce.
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Progress launches crucial DXP upgrade to power personalisation
Thu, 11th May 2023
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cx
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ai
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digital
Progress has announced the release of Progress Sitefinity 14.4, offering improved AI algorithms and extended support timeframes.
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Is the public sector keeping up with digitisation?
Thu, 30th Mar 2023
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innovation
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digitisation
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public sector
The public sector’s current reliance on legacy systems inhibits simple creative ideas and website changes on the fly.
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Adobe reveals findings from its latest Digital Trends Report
Wed, 1st Mar 2023
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customers
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digital marketing
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adobe
Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.
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Premium lifestyle brand elevates customer experience with Amperity
Tue, 21st Feb 2023
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cx
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omnichannel
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personalisation
Amperity has announced Rhone has selected Amperity as the critical foundation to maximise the value of its omnichannel customer data.
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Zoom Virtual Agent launched to assist customers and employees
Fri, 27th Jan 2023
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ai
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customers
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zoom
Zoom has officially launched Zoom Virtual Agent, an intelligent conversational AI and chatbot solution designed to transform customer and employee assistance.
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Yahoo ConnectID continues to gain industry support in APAC
Fri, 6th Jan 2023
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cybersecurity
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iam
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cookies
The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.
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Supara uses Freshworks for customer support to aid eCommerce
Fri, 6th Jan 2023
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cx
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omnichannel
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customer engagement
The Supara Group, a Southeast Asian clothing company, automates responses to skyrocketing online customer queries using Freshdesk Omnichannel and Freshchat.
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Amperity announces marketing and advertising support for AWS
Thu, 8th Dec 2022
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aws
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digital transformation
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cdp
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
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Marketers struggling to make use of data - MoEngage
Thu, 24th Nov 2022
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cx
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digital marketing
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report
More than two-thirds of marketing executives believe their personalization efforts are not strong enough, according to a report by MoEngage.
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Gain more control over your ad experience on Google with My Ad Center
Thu, 27th Oct 2022
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martech
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apps
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google
Google is rolling out My Ad Center worldwide, allowing users to control the types of ads they see and block sensitive ads.
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Data strategies shift towards real-time data - DataStax survey
Wed, 7th Sep 2022
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big data
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bi
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data analytics
The report revealed that the data race is not only heating up, but rapidly shifting toward real-time data - the data that powers in-the-moment use cases.
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Marketing technologies set to increase revenues - study
Thu, 7th Jul 2022
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martech
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cdp
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financial results
Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues.
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Zero party data and the new era of 'relationship marketing'
Fri, 17th Jun 2022
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martech
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cdp
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cookies
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
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Five ways marketers can satisfy their 'sweet tooth' in a cookie-less world
Thu, 28th Apr 2022
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crm
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bi
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big data
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.
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First-party data: A reason to celebrate
Fri, 8th Apr 2022
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big data
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bi
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data analytics
Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.
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Australian consumers demand hyper-personalisation, new report reveals
Thu, 31st Mar 2022
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cdp
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martech
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email
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
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How investing in card-linked loyalty programs can improve customer retention
Tue, 1st Feb 2022
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bi
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big data
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data analytics
Retailers can improve customer retention and secure repeat business through card-linked loyalty programs that remove friction and inconvenience for shoppers.
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Interview: Sitecore explains why personalisation is key to customer experience
Wed, 24th Nov 2021
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crm
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cx
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martech
But what does a personalised experience look like? We spoke to Sitecore’s director, commerce, Mark Johnson, to find out.
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CSPs missing huge, untapped opportunity
Tue, 6th Jul 2021
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crm
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martech
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cdp
Customer loyalty is at stake as telecom and media providers fail to offer highly personalised experiences, says study.
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Sabre looks to disrupt travel industry with new offering powered by Google's AI
Mon, 26th Oct 2020
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martech
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cdp
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ai
Sabre Corporation and Google are developing AI technology to enhance personalised travel, to be launched in early 2021.
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Contentsquare expands ANZ presence with new offices in Melbourne and Sydney
Wed, 21st Oct 2020
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martech
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cdp
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user experience
Contentsquare has stated its plans to extend growth in the APAC region with the launch of four offices in Melbourne, Sydney, Tokyo and Singapore.