The Ultimate Guide to Personalisation
A curated Asian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Asian Personalisation News
Regional stories with direct local relevance
Hyundai Card broadens digital talent beyond tech majors
Non-STEM graduates now make up a third of Hyundai Card's digital team, as the issuer ties hiring to its AI-led business shift.
Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?
Loyalty schemes in APAC are losing relevance as global leaders win customers with simpler, more personal offers delivered in real time.
Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic
Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.
AEON360 teams with Google Cloud on AI shopping push
Shoppers in Malaysia will gain a single AI-led journey across AEON services as the retailer starts linking buying, payments and rewards with Google Cloud.
Indosat & Safaricom forge AI & fintech partnership
Indosat and Safaricom have struck an AI and fintech alliance to boost smarter networks, fraud controls and mobile money in emerging markets.
Analyst Insights
Research and market analysis connected to Personalisation
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Featured News
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Exclusive: Adobe ANZ chief on AI adoption trends
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Reviews
Expert Columns
Your marketing problem isn't data overload, it's inaction
What separates the personalisation leaders in media and entertainment?
Audiences are cycling, not stacking: The new retention equation in media and entertainment
Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?
Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
The next phase of AI in marketing is not just more automation
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Data enrichment: Turning raw data into real intelligence
Interviews
Interviews and video coverage from the network
Recent Personalisation News
McCann Singapore teams up with Adobe to extend GenAI
McCann Singapore partners with Adobe to embed generative AI in live client work, boosting brand-safe creative speed, control and measurement.
The things we stop seeing when we count everything
As ad dashboards multiply, an industry obsessed with metrics risks losing sight of the messy human stories behind every click and conversion.
Philippine Airlines cuts waits with AI contact centre
Philippine Airlines slashes call waits to under a minute with Twilio-powered AI, targeting a 'super AI agent' handling most queries by 2026.
Ramadan 2025 reshapes Southeast Asia shopping journeys
Ramadan 2025 lifted Southeast Asia retail sales 13% as shoppers began browsing weeks earlier and stretched decisions over longer journeys.
Indosat profit up 12.2% as AI drives ARPU, broadband push
Indosat's FY 2025 profit climbs 12.2% to IDR5.5 trillion as AI lifts ARPU and a growing home broadband base underpins revenue gains.
Singapore & Hong Kong lead in AI-ready finance sectors
Singapore and Hong Kong emerge as global front-runners for AI-ready finance, with banks rapidly scaling AI, cloud and security investments.
Sitecore names FPT Software first Global Elite reseller
Sitecore appoints FPT Software as its first Global Elite Reseller, granting exclusive rights in Vietnam and wider access across Asia.
AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia
AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.
YouVersion app sees record 2025 engagement led by Singapore users
YouVersion app hit a record 19 million daily users in 2025, with Singapore leading growth driven by Gen Z seeking mental health and personal development.
Starflyer adopts iLoyal platform to enhance loyalty programme
STARFLYER has upgraded its STAR LINK loyalty programme with IBS Software's iLoyal platform to modernise customer engagement and enhance passenger experience.
Moneythor launches AI suite to boost bank personalisation
Singapore's Moneythor launches AI Suite to help banks deliver personalised, proactive banking experiences and boost customer engagement globally.
Achieve True Personalisation with AI-Powered Customer Data Clouds
AI-powered Customer Data Clouds are revolutionising personalisation, allowing brands to deliver tailored experiences at scale, transforming customer engagement.
Mobile app usage in Indonesia soars during Ramadan period
Mobile app usage in Indonesia has surged during Ramadan, with shopping sessions up 11%, highlighting the cultural significance of the holy month.
AI expected to revolutionise Singapore financial services
A new Salesforce report reveals 60% of Singaporean consumers expect greater AI integration in financial services, with millennials leading the optimism.
Study reveals changing trends in OTT ads in Singapore
A new study by Nexxen and Milieu reveals that 51% of Singaporeans engage with ad-supported streaming platforms like meWATCH weekly, showing a shift in OTT advertising.
Singapore Airlines partners with Salesforce for AI service
Singapore Airlines has teamed up with Salesforce to enhance customer service with AI, integrating various technologies to improve service efficiency and personalisation.
AdZ Basket unveils AI-driven ad platform in Singapore
AdZ Basket has launched its innovative AI-powered advertising platform, AdZ Basket OOH, in Singapore, merging Out-of-Home and digital ads for enhanced campaign effectiveness.
Leveraging Data to Drive Creativity in Marketing
Data is transforming marketing, enabling brands to leverage Creator-Generated Content for impactful campaigns that resonate with audiences and drive engagement.
Global shopping app installs soar 61% YoY in H1 2024
Global shopping app installs surged 61% YoY in H1 2024, far exceeding other verticals. Key drivers include retail media networks and mobile wallets, says Adjust.
Unified Commerce Benchmark study highlights retail leaders in Singapore
Manhattan Associates' Unified Commerce Benchmark for Specialty Retail unveils key findings from Singapore's retail sector, spotlighting leaders like Nike, Adidas, and Dior.