Personalisation stories

The power behind personalised customer journeys
This month
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cx
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customer journey
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marketing strategy
By employing personalised customer journeys, brands have a real opportunity to stand out from the crowd and reach their full potential in providing the best customer experience.

BotPenguin unveils advanced AI chatbots for better experience
Last month
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cx
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ml
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chatbots
BotPenguin's AI Chatbots offer personalized communication and integrations to enhance customer engagement and business operations.

Consumer experience: Is it forgotten in the Retail Media frenzy?
Last month
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cx
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advertising
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retailers
Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.

Atomic drives fundraiser communications for Movember
Last month
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charity
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sales
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movember foundation
Men’s health charity, Movember, has implemented Atomic, an in-app customer engagement platform to drive increased sales and personalisation.

Shiseido partners with Amperity to accelerate first-party data strategy
Last month
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data science
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omnichannel
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paas
The Prestige beauty company deploys a customer data platform to democratise data, deliver personalised customer experiences and increase agility.

Forrester names Tredence a leader in customer analytics
Fri, 7th Jul 2023
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cx
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analyst report
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forrester research
Tredence was recognized for its ability to merge vertical expertise with customer analytics and data engineering sets.

Tata Communications acquires Kaleyra for $100M, grows business worldwide
Wed, 5th Jul 2023
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cx
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omnichannel
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mergers and acquisitions
Tata Communications has announced it has entered into a definitive agreement to acquire Kaleyra, with the aim of empowering global enterprises.

Mastering the complex art of online to offline marketing
Mon, 3rd Jul 2023
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data analytics
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marketing
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online marketing
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.

Adobe leverages generative AI with latest Experience Cloud announcements
Tue, 13th Jun 2023
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adobe
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branding
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adobe experience cloud
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.

Future State 2023: What eCommerce could be like in 20 years
Fri, 12th May 2023
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cx
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ai
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distribution
A keynote presentation at Future State 2023 saw two Adidas leaders discuss the implications of Artificial Intelligence for the future of eCommerce.

Progress launches crucial DXP upgrade to power personalisation
Thu, 11th May 2023
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cx
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ai
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digital
Progress Sitefinity 14.4 facilitates faster delivery of modern digital experiences through refined AI algorithms for improved understanding of customer behaviour.

Is the public sector keeping up with digitisation?
Thu, 30th Mar 2023
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innovation
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digitisation
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public sector
The public sector’s current reliance on legacy systems inhibits simple creative ideas and website changes on the fly.

Adobe reveals findings from its latest Digital Trends Report
Wed, 1st Mar 2023
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customers
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marketing
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adobe
The global survey of more than 9,000 executives, practitioners, and agency employees also explores the technology investments and strategies that set industry leaders apart.

Premium lifestyle brand elevates customer experience with Amperity
Tue, 21st Feb 2023
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cx
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omnichannel
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personalisation
Amperity has announced Rhone has selected Amperity as the critical foundation to maximise the value of its omnichannel customer data.

Zoom Virtual Agent launched to assist customers and employees
Fri, 27th Jan 2023
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ai
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customers
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zoom
Zoom has officially launched Zoom Virtual Agent, an intelligent conversational AI and chatbot solution designed to transform customer and employee assistance.

Yahoo ConnectID continues to gain industry support in APAC
Fri, 6th Jan 2023
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cybersecurity
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iam
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cookies
The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.

Supara uses Freshworks for customer support to aid eCommerce
Fri, 6th Jan 2023
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cx
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omnichannel
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customer engagement
The Supara Group, a Southeast Asian clothing company, automates responses to skyrocketing online customer queries using Freshdesk Omnichannel and Freshchat.

Amperity announces marketing and advertising support for AWS
Thu, 8th Dec 2022
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aws
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digital transformation
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cdp
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.

Marketers struggling to make use of data - MoEngage
Thu, 24th Nov 2022
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cx
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marketing
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report
"Marketers have volumes of data about their customers, but they suffer from a lack of analysis and insights to use that data correctly."

Gain more control over your ad experience on Google with My Ad Center
Thu, 27th Oct 2022
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martech
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apps
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google
There may also be specific ad topics you don’t want to engage with; in My Ad Center, you can choose to limit ads related to topics such as alcohol and weight loss

Data strategies shift towards real-time data - DataStax survey
Wed, 7th Sep 2022
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big data
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bi
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data analytics
The report revealed that the data race is not only heating up, but rapidly shifting toward real-time data - the data that powers in-the-moment use cases.

Marketing technologies set to increase revenues - study
Thu, 7th Jul 2022
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martech
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cdp
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financial results
Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues.

Zero party data and the new era of 'relationship marketing'
Fri, 17th Jun 2022
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martech
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cdp
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cookies
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.

Five ways marketers can satisfy their "sweet tooth" in a cookie-less world
Thu, 28th Apr 2022
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crm
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bi
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big data
We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.