Personalisation stories

By employing personalised customer journeys, brands have a real opportunity to stand out from the crowd and reach their full potential in providing the best customer experience.

BotPenguin's AI Chatbots offer personalized communication and integrations to enhance customer engagement and business operations.

Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.

Men’s health charity, Movember, has implemented Atomic, an in-app customer engagement platform to drive increased sales and personalisation.

The Prestige beauty company deploys a customer data platform to democratise data, deliver personalised customer experiences and increase agility.

Tredence was recognized for its ability to merge vertical expertise with customer analytics and data engineering sets.

Tata Communications has announced it has entered into a definitive agreement to acquire Kaleyra, with the aim of empowering global enterprises.

On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.

The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.

A keynote presentation at Future State 2023 saw two Adidas leaders discuss the implications of Artificial Intelligence for the future of eCommerce.

Progress Sitefinity 14.4 facilitates faster delivery of modern digital experiences through refined AI algorithms for improved understanding of customer behaviour.

The public sector’s current reliance on legacy systems inhibits simple creative ideas and website changes on the fly.

The global survey of more than 9,000 executives, practitioners, and agency employees also explores the technology investments and strategies that set industry leaders apart.

Amperity has announced Rhone has selected Amperity as the critical foundation to maximise the value of its omnichannel customer data.

Zoom has officially launched Zoom Virtual Agent, an intelligent conversational AI and chatbot solution designed to transform customer and employee assistance.

The privacy-first offering gains further ground with new partners, including Alliant, AdPredictive, and Tealium.

The Supara Group, a Southeast Asian clothing company, automates responses to skyrocketing online customer queries using Freshdesk Omnichannel and Freshchat.

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.

"Marketers have volumes of data about their customers, but they suffer from a lack of analysis and insights to use that data correctly."

There may also be specific ad topics you don’t want to engage with; in My Ad Center, you can choose to limit ads related to topics such as alcohol and weight loss

The report revealed that the data race is not only heating up, but rapidly shifting toward real-time data - the data that powers in-the-moment use cases.

Marketing leaders say that investment in new marketing technologies (MarTech) will drive significantly increased revenues.

The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.

We’ve been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.