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Marketing Stories - Page 58

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Marketing stories

Blackpearl launches AI tool to navigate Chrome cookie changes
Marketing Technologies

Blackpearl launches AI tool to navigate Chrome cookie changes

Blackpearl Group has launched Pearl Diver, an AI tool designed to help businesses adapt to the impending cookie-less environment in Chrome.

By Catherine Knowles • 4 min read • Tue, 9th Jul 2024
Harte Hanks launches new Demand Generation service for SMEs
Cartech

Harte Hanks launches new Demand Generation service for SMEs

Harte Hanks has unveiled Demand Generation In a Box, a comprehensive service aimed at helping SMEs enhance brand interest and drive lead generation efficiently.

By Melania Watson • 3 min read • Fri, 21st Jun 2024
Incubeta acquires Persuasion Technologies to enhance analytics
Data Analytics

Incubeta acquires Persuasion Technologies to enhance analytics

Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.

By Sean Mitchell • 3 min read • Tue, 18th Jun 2024
NP Digital acquires SearchGuru to bolster APAC market presence
Marketing Technologies

NP Digital acquires SearchGuru to bolster APAC market presence

NP Digital is set to acquire SearchGuru, boosting its APAC presence and enhancing service offerings. This move adds 120 marketers to NP's 270-strong team.

By Catherine Knowles • 3 min read • Wed, 5th Jun 2024
Infosys teams up with SAP Emarsys to boost customer engagement
Digital Transformation

Infosys teams up with SAP Emarsys to boost customer engagement

Infosys partners with SAP Emarsys to revolutionise customer engagement with AI-driven, cross-channel marketing campaigns, enhancing both revenue and loyalty.

By Tom Raynel • 2 min read • Thu, 16th May 2024
ANZ small businesses weigh increased marketing amid economic concerns
Fintech

ANZ small businesses weigh increased marketing amid economic concerns

Despite economic concerns, 46% of Australian and New Zealand SMBs plan to increase marketing spend in a bid to survive, with 48% set to raise their budgets by at least 10%, finds survey.

By Sean Mitchell • 3 min read • Thu, 9th May 2024
Ascent One launches integrated platform to streamline educational tasks
Risk & Compliance

Ascent One launches integrated platform to streamline educational tasks

Ascent One unveils a game-changing multi-functional platform, merging education admissions, agent management, and marketing, promising to overhaul education sector procedures.

By Kaleah Salmon • 3 min read • Wed, 3rd Apr 2024
Exclusive Networks acquires NEXTGEN Group to bolster APAC presence
Data Analytics

Exclusive Networks acquires NEXTGEN Group to bolster APAC presence

Cybersecurity giant, Exclusive Networks, unveils plans to fully acquire channel services firm, NEXTGEN Group, boosting its market presence across the Asia-Pacific region.

By Sean Mitchell • 3 min read • Fri, 29th Mar 2024
Bonzai to enhance digital ad viewability performance
Marketing

Bonzai to enhance digital ad viewability performance

Digital advertising platform Bonzai releases 'Fillboard', a premium ad format designed to optimise viewability and maximise brand engagement.

By Shannon Williams • 3 min read • Thu, 28th Mar 2024
Adobe & Henkel extend partnership for AI-driven automation
Marketing Technologies

Adobe & Henkel extend partnership for AI-driven automation

Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.

By Tom Raynel • 2 min read • Tue, 26th Mar 2024
Prophet's AI platform intends to revamp global ad spend efficiency
Artificial Intelligence

Prophet's AI platform intends to revamp global ad spend efficiency

Predictive intelligence platform, Prophet, emerges from 3-year development, using Nobel Prize-winning mathematics to mitigate a $1 trillion deficit from data blind spots and Google's cookie phase-out.

By Kaleah Salmon • 3 min read • Thu, 21st Mar 2024
NP Digital expands APAC presence & appoints new regional leaders
Marketing Technologies

NP Digital expands APAC presence & appoints new regional leaders

Performance marketing leader NP Digital bolsters its APAC presence with several strategic hires, including Kris Casey as SEO APAC Lead, enhancing the firm's digital prowess and regional footprint.

By Imee Dequito • 3 min read • Wed, 20th Mar 2024

Stories from Other Regions

Marketing stories

Equity Trustees adopts Haast AI to streamline compliance
Artificial Intelligence

Equity Trustees adopts Haast AI to streamline compliance

Equity Trustees has partnered with Haast AI to streamline compliance in funds management, marking a significant step in digital innovation.

By Melania Watson • 3 min read • Tue, 23rd Jul 2024
The mindset and skills every SME should invest in NOW to succeed in future
Data Analytics

The mindset and skills every SME should invest in NOW to succeed in future

In a rapidly digitalising world, SMEs must invest in a future-ready mindset and essential skills like digital marketing, SEO, and data analytics to thrive.

By Digital Boost • 5 min read • Thu, 18th Jul 2024
Novated Lease Australia names Natalie Ashes as new CMO
Cartech

Novated Lease Australia names Natalie Ashes as new CMO

Novated Lease Australia has named Natalie Ashes as CMO. With 15 years of sector experience, Ashes aims to drive the company towards AUD $500 million in annual leases.

By Imee Dequito • 2 min read • Fri, 28th Jun 2024
Recognition Group launches Sovereign for defence sector support
Supply Chain

Recognition Group launches Sovereign for defence sector support

The Recognition Group unveils Sovereign, a new agency tailored to buoy defence and aerospace suppliers in Australia.

By Tom Raynel • 2 min read • Tue, 30th Apr 2024
Generative AI adoption in marketing hindered by skill gap & legal concerns
Generative AI

Generative AI adoption in marketing hindered by skill gap & legal concerns

Partner marketers embrace Generative AI but face barriers including legal issues, data security fears, and a noteworthy skills gap, as per a Coterie Connect event.

By Kaleah Salmon • 3 min read • Tue, 30th Apr 2024