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Marketing Stories - Page 56

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Marketing stories

Kantar report reveals key marketing trends for 2025
Marketing Technologies

Kantar report reveals key marketing trends for 2025

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

By Catherine Knowles • 3 min read • Fri, 8th Nov 2024
Aston Barclay partners with IDHL for digital expansion
Customer Experience

Aston Barclay partners with IDHL for digital expansion

Aston Barclay has engaged digital agency IDHL to enhance its marketing strategy, aiming to boost revenue and improve customer experience.

By Catherine Knowles • 3 min read • Thu, 7th Nov 2024
Vudoo strengthens global strategy with key appointments
Customer Experience

Vudoo strengthens global strategy with key appointments

Vudoo enhances its international strategy with key appointments of Ben Buckley to the board and Sarah Lawson Johnston as Managing Director for EMEA.

By Imee Dequito • 3 min read • Wed, 6th Nov 2024
Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house
DevOps

Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house

As organisations grapple with the choice between building or buying a loyalty solution, experts highlight eight reasons why deploying ready-made software is often smarter.

By Jack Bolton • 7 min read • Thu, 31st Oct 2024
Generational divides revealed in Black Friday survey
Customer Experience

Generational divides revealed in Black Friday survey

Sinch's 2024 Consumer Black Friday/Cyber Monday Survey reveals younger shoppers favour mobile messaging for promotions, with 44% of 18-29 year-olds ready to spend more.

By Kaleah Salmon • 3 min read • Thu, 31st Oct 2024
Criteo named leader by IDC MarketScape for retail media
Artificial Intelligence

Criteo named leader by IDC MarketScape for retail media

Criteo has been named a leader by IDC MarketScape in the inaugural report on Worldwide Retail Media Network Service Providers.

By Kaleah Salmon • 2 min read • Wed, 30th Oct 2024
Acumen Cyber expands into Ireland with new appointments
Firewalls

Acumen Cyber expands into Ireland with new appointments

Acumen Cyber expands into Northern Ireland and the Republic of Ireland with new team members, aiming for top five in managed security by 2028.

By Imee Dequito • 2 min read • Tue, 29th Oct 2024
StackAdapt unveils instant brand lift tool in Asia-Pacific
Data Analytics

StackAdapt unveils instant brand lift tool in Asia-Pacific

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.

By Catherine Knowles • 3 min read • Fri, 25th Oct 2024
Forrester predicts 25% drop in brand loyalty by 2025
Customer Experience

Forrester predicts 25% drop in brand loyalty by 2025

Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.

By Sean Mitchell • 2 min read • Wed, 23rd Oct 2024
Sitecore unveils AI platform to enhance marketing workflows
Unified Communications

Sitecore unveils AI platform to enhance marketing workflows

Sitecore has launched Sitecore Stream, an AI platform aimed at simplifying marketing workflows and empowering enterprise marketers with automation.

By Kaleah Salmon • 3 min read • Wed, 23rd Oct 2024
LG Electronics ranks 97th in Best Global Brands 2024
Customer Experience

LG Electronics ranks 97th in Best Global Brands 2024

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.

By Catherine Knowles • 3 min read • Thu, 17th Oct 2024
Barriers hinder MarTech's role in fostering customer trust
Customer Experience

Barriers hinder MarTech's role in fostering customer trust

A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.

By Catherine Knowles • 3 min read • Thu, 17th Oct 2024
Adobe to invest a whopping $100 million in global AI education
Marketing Technologies

Adobe to invest a whopping $100 million in global AI education

Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.

By Melania Watson • 3 min read • Wed, 16th Oct 2024
AI takes center stage in Adobe's new GenStudio tool
Unified Communications

AI takes center stage in Adobe's new GenStudio tool

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

By Melania Watson • 3 min read • Wed, 16th Oct 2024

Stories from Other Regions

Marketing stories

Incubeta partners with Popeyes to boost UK digital strategy
Customer Experience

Incubeta partners with Popeyes to boost UK digital strategy

Incubeta has teamed up with Popeyes to boost the fast-food chain's digital presence in the UK, implementing geo-targeted marketing strategies in key cities.

By Imee Dequito • 2 min read • Mon, 28th Oct 2024
Suzanne Grae selects Tug Sydney for SEO & paid media
Customer Experience

Suzanne Grae selects Tug Sydney for SEO & paid media

Digital marketing agency Tug Sydney has been appointed by Suzanne Grae to enhance the retailer's SEO and paid media efforts across Australia.

By Imee Dequito • 2 min read • Mon, 28th Oct 2024
PushON expands team with new senior hires amid demand rise
Marketing Technologies

PushON expands team with new senior hires amid demand rise

PushON, a Manchester-based eCommerce consultancy, has appointed three senior hires to bolster its digital marketing team amid rising demand for services.

By Imee Dequito • 2 min read • Tue, 22nd Oct 2024