Marketing stories - Page 3
Optimizely launches integrated version of specialised products
The integration allows the two products to be implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers.
Investigation: The NZ Govt is weakening its grip on nuisance spam
The nuisance spam has decreased markedly in 2021, but in 2007, a widely-disseminated factoid, of unknown origin, suggested that up to 85% of email sent in that year was unwanted spam.
Tencent Cloud arms enterprises with tools to explore China market
“The solutions aim to provide protection for niche cloud deployments, including those used for gaming, eCommerce, live broadcast operations and finance," the company states.
Optimizely improves customer experience outcomes with Welcome acquisition
Optimizely has announced it has entered into a definitive agreement to acquire Welcome, with the intention of helping marketers deliver better customer experience outcomes.
Online shopping: Mobile traffic soars but consumers still prefer to buy via desktop - Contentsquare report
Consumers may be turning to their mobiles to browse online stores, but desktop still rules the roost when it comes to making actual purchases.
You're invited for Breakfast Bites: Travel is back on the agenda - what consumers are longing for
The pandemic’s impact on the global travel and tourism industry will create a long-lasting historical impact for years to come as operators piece their businesses back together, and there’s good news ahead.
App tourism is on the rise according to new report
Data and analytics company App Annie has partnered with marketing measurement platform AppsFlyer to produce a report titled: 'State of App Marketing in Australia and New Zealand'.
Businesses prioritise friendliness over function in CX journey - Genesys report
58% of consumers believe it is important that businesses are quick to respond. However, only 41% of businesses actually prioritise quick responses.
Interview: Sitecore explains why 'composable' will be the future of the digital experience
Sitecore’s APJ VP solution engineering, Nik Hendel, says composable DXP is here to stay.
Video: 10 Minute IT Jams - Who is dotdigital?
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
Breakfast bites - which is better for eCommerce - Black Friday or Boxing Day?
Which sales events should your business focus its marketing on? Join Similarweb for this morning session on 21 October and get a $20 Uber Eats voucher for breakfast!
Startup's AR packaging 'wows' pharmaceuticals giant Bayer
An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
Three quarters of CMOs responsible for business growth and use of data & technology
CMOs need to transform their skills and technology capabilities to deliver data-driven real-time marketing.
How to choose an omnichannel marketing platform for your enterprise brand
A quality omnichannel marketing platform has seven key indicators that enterprise brands need to ensure a seamless customer experience.
Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Oracle has announced Oracle Fusion Marketing, helping marketers execute highly qualified campaigns.
Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Last year, the pandemic presented the retail industry with unprecedented challenges.
Case study: Malaysian firm TRAPO sharpens eCommerce success with dotdigital
The company needed a platform that was simple, centralised, personalised, and able to be integrated with its other marketing tools.
77% of consumers will share data if their service is more personalised - Freshworks report
Despite calls for better data privacy amongst businesses and their customers, it doesn’t mean that the data sharing game is over.
Seismic acquires Lessonly to build new sales and marketing platform - closes $170 million funding
Seismic has announced the acquirement of Lessonly, a training, coaching, and enablement solution.
Vistaprint partnership will migrate customers' websites to Wix
“This combined experience with Vistaprint and Wix will ensure small business owners have everything they need to put their best foot forward,” says Vistaprint CEO.
Acoustic announces latest developments for high growth Aus market
Acoustic has expanded its offices in Sydney and Melbourne. In addition, the company has launched an Australian, cloud-based data centre and is actively looking for more partners in the region.
Zoho launches BI platform infused with AI and data analytics
"For data to be a true catalyst of business growth, there can't be any gaps in the collection, management, or analysis process."
The Trade Desk launches media trading platform for online marketers
The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.
Appier acquires AI-powered chatbot platform BotBonnie
"Retailers and eCommerce brands have contributed to the maturity of conversational commerce, and AI chatbots can lead to more natural interactions for customers to engage with commerce on messengers."