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Marketing stories - Page 3

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Optimizely launches integrated version of specialised products
Thu, 23rd Dec 2021
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marketing
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b2b
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optimizely
The integration allows the two products to be implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers.
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Investigation: The NZ Govt is weakening its grip on nuisance spam
Thu, 16th Dec 2021
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email
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spam
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government
The nuisance spam has decreased markedly in 2021, but in 2007, a widely-disseminated factoid, of unknown origin, suggested that up to 85% of email sent in that year was unwanted spam.
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Tencent Cloud arms enterprises with tools to explore China market
Tue, 14th Dec 2021
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saas
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iaas
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marketing
“The solutions aim to provide protection for niche cloud deployments, including those used for gaming, eCommerce, live broadcast operations and finance," the company states.
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Optimizely improves customer experience outcomes with Welcome acquisition
Tue, 7th Dec 2021
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crm
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cx
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martech
Optimizely has announced it has entered into a definitive agreement to acquire Welcome, with the intention of helping marketers deliver better customer experience outcomes.
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Online shopping: Mobile traffic soars but consumers still prefer to buy via desktop - Contentsquare report
Mon, 6th Dec 2021
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martech
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seo
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marketing
Consumers may be turning to their mobiles to browse online stores, but desktop still rules the roost when it comes to making actual purchases.
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You're invited for Breakfast Bites: Travel is back on the agenda - what consumers are longing for
Fri, 3rd Dec 2021
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marketing
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travel
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business travel
The pandemic’s impact on the global travel and tourism industry will create a long-lasting historical impact for years to come as operators piece their businesses back together, and there’s good news ahead.
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App tourism is on the rise according to new report
Fri, 3rd Dec 2021
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bi
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big data
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data analytics
Data and analytics company App Annie has partnered with marketing measurement platform AppsFlyer to produce a report titled: 'State of App Marketing in Australia and New Zealand'.
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Businesses prioritise friendliness over function in CX journey - Genesys report
Tue, 30th Nov 2021
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contact centre
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crm
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cx
58% of consumers believe it is important that businesses are quick to respond. However, only 41% of businesses actually prioritise quick responses.
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Interview: Sitecore explains why 'composable' will be the future of the digital experience
Tue, 23rd Nov 2021
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open source
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marketing
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sitecore
Sitecore’s APJ VP solution engineering, Nik Hendel, says composable DXP is here to stay.
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Video: 10 Minute IT Jams - Who is dotdigital?
Wed, 6th Oct 2021
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martech
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cdp
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marketing
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
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Breakfast bites - which is better for eCommerce - Black Friday or Boxing Day?
Tue, 5th Oct 2021
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marketing
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sales
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online shopping
Which sales events should your business focus its marketing on? Join Similarweb for this morning session on 21 October and get a $20 Uber Eats voucher for breakfast!
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Startup's AR packaging 'wows' pharmaceuticals giant Bayer
Tue, 5th Oct 2021
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vr
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marketing
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branding
An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
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Three quarters of CMOs responsible for business growth and use of data & technology
Wed, 29th Sep 2021
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bi
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big data
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data analytics
CMOs need to transform their skills and technology capabilities to deliver data-driven real-time marketing.
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How to choose an omnichannel marketing platform for your enterprise brand
Fri, 24th Sep 2021
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crm
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cx
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martech
A quality omnichannel marketing platform has seven key indicators that enterprise brands need to ensure a seamless customer experience.
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Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Thu, 23rd Sep 2021
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crm
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ai
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martech
Oracle has announced Oracle Fusion Marketing, helping marketers execute highly qualified campaigns.
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Personalised marketing: Shaping the future of the online adult beverage market in 2021 and beyond
Mon, 20th Sep 2021
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martech
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cdp
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marketing
Last year, the pandemic presented the retail industry with unprecedented challenges.
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Case study: Malaysian firm TRAPO sharpens eCommerce success with dotdigital
Mon, 20th Sep 2021
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marketing
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dotdigital
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ecommerce
The company needed a platform that was simple, centralised, personalised, and able to be integrated with its other marketing tools.
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77% of consumers will share data if their service is more personalised - Freshworks report
Wed, 25th Aug 2021
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crm
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martech
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marketing
Despite calls for better data privacy amongst businesses and their customers, it doesn’t mean that the data sharing game is over.
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Seismic acquires Lessonly to build new sales and marketing platform - closes $170 million funding
Wed, 18th Aug 2021
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lms
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marketing
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sales
Seismic has announced the acquirement of Lessonly, a training, coaching, and enablement solution.
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Vistaprint partnership will migrate customers' websites to Wix
Tue, 17th Aug 2021
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marketing
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website
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wix
“This combined experience with Vistaprint and Wix will ensure small business owners have everything they need to put their best foot forward,” says Vistaprint CEO.
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Acoustic announces latest developments for high growth Aus market
Mon, 9th Aug 2021
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marketing
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channel partners
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investment
Acoustic has expanded its offices in Sydney and Melbourne. In addition, the company has launched an Australian, cloud-based data centre and is actively looking for more partners in the region.
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Zoho launches BI platform infused with AI and data analytics
Fri, 16th Jul 2021
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big data
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bi
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data analytics
"For data to be a true catalyst of business growth, there can't be any gaps in the collection, management, or analysis process."
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The Trade Desk launches media trading platform for online marketers
Tue, 13th Jul 2021
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advertising
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marketing
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the trade desk
The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.
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Appier acquires AI-powered chatbot platform BotBonnie
Wed, 23rd Jun 2021
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crm
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martech
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chatbots
"Retailers and eCommerce brands have contributed to the maturity of conversational commerce, and AI chatbots can lead to more natural interactions for customers to engage with commerce on messengers."
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