Marketing Stories - Page 2

Asian Stories

Marketing stories

Shopee & Meta launch Instagram affiliate partnerships

More creators in Southeast Asia, Taiwan and Brazil can now earn commissions by tagging Shopee products in Instagram posts and Reels.

By Sofiah Nichole Salivio • 4 min read • This month

Global Stories

Marketing stories

Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • Last week

Marketing Technologies

Dentsu UK&I links Meta creator APIs to planning tool

Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.

By Mark Tarre • 4 min read • Last week

Marketing Technologies

AppsFlyer flags fraud shift to organic traffic in Asia

Organic installs are now the biggest fraud channel globally, with Asia showing shifts that may mask deeper exposure rather than real improvement.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Data Protection

Amperity named a Leader in Snowflake marketing report

The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Software-as-a-Service

Grocery marketers struggle as campaign volumes surge

Missed promotion windows are costing grocery retailers up to EUR €50,000 as campaign production outpaces manual workflows.

By Sofiah Nichole Salivio • 4 min read • This month

Data Protection

TrueRights launches European AI creator content code

A voluntary framework may help brands and agencies avoid disputes over consent, attribution and commercial use as AI spreads through marketing.

By Joseph Gabriel Lagonsin • 4 min read • This month

Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • This month

Software-as-a-Service

Kentico AIRA adoption jumps 292% as AI use broadens

Monthly active customers climbed 220% as marketers moved from testing to routine use of AI tools built into Kentico's platform.

By Joseph Gabriel Lagonsin • 4 min read • This month

Personalisation

AI platforms split on beauty brand recommendations

Consumers may see very different beauty brand suggestions depending on which AI assistant they ask, a study has found.

By Joseph Gabriel Lagonsin • 4 min read • This month

Software-as-a-Service

Google Cloud launches Nano Banana 2 Lite & Omni Flash

Business users gain faster, cheaper image generation and new video editing tools as Google Cloud rolls out Nano Banana 2 Lite and Gemini Omni Flash.

By Mark Tarre • 5 min read • This month

Stories from Other Regions

Marketing stories

Omnichannel

New Zealand shoppers turn to AI & social for research

Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.

By Sean Mitchell • 5 min read • Last week

Customer Experience

UK marketers miss cultural moments, Optimizely finds

More than half of UK consumers are likelier to engage when brands react to live events, but internal bottlenecks are slowing marketers down.

By Sofiah Nichole Salivio • 4 min read • Last week

Customer Relationship Management

The Hidden Cost of Bad Contact Data for Australian Finance Teams

Bad contact data is costing large Australian organisations hundreds of thousands of dollars a year through delayed payments, fraud risk and wasted spend.

By Edmund Ng • 5 min read • Last week