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Marketing stories - Page 2

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Smith Brothers Media to drive marketing enhancements for Emperor Champagne
Tue 12 Apr 2022
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martech
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website
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marketing
SBM will make site enhancements to the company's current Shopify theme, with a rebuild that includes quicker response times and improved conversion and performance. 
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Salesforce announces new service and marketing innovations
Fri 8 Apr 2022
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cloud
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ai
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hyperscale
Salesforce has announced a range of new service innovations, utilising AI and cloud intelligence for better customer experiences.
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First-party data: A reason to celebrate
Fri 8 Apr 2022
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bi
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big data
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data analytics
For years, brands have been utilising the benefits of third-party data to acquire customers. However, what happens when the tools needed for building that database get taken away?
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Techday introduces new IT Reports section across all sites
Wed 6 Apr 2022
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crm
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martech
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techday
Techday is once again striving to provide the best experience for our clients, and we are pleased to announce a new section dedicated to asset promotion.
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Uncovering hidden eCommerce, marketing gems through knowledge graphs
Mon 28 Mar 2022
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bi
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big data
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data analytics
Marketers have access to more data than ever before - and it’s growing exponentially. The pandemic-driven acceleration in digitisation has created vast repositories of data around consumers, products and purchases.
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Top mobile marketing trends for 2022 revealed in new report
Tue 15 Mar 2022
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smartphones
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technology gifts
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ios
According to a new report by AppsFlyer, the top predicted mobile marketing trends for 2022 will likely see a significant change in the way companies conduct business.
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70% of Australian companies report increased turnover
Thu 3 Mar 2022
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crm
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ai
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martech
A new study has found that 70% of Australian sales and marketing leaders report increased customer turnover, up from 52% in a survey conducted last year.
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Customers leaving in droves, companies struggle to rebound
Wed 2 Mar 2022
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big data
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bi
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data analytics
Australian customers are leaving at extraordinary rates and most companies are ill-prepared to counter this trend in the rebound from the pandemic.
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Video: 10 Minute IT Jams - An update from Comvita on new Microsoft collaboration
Fri 25 Feb 2022
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microsoft
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user experience
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marketing
Comvita has recently announced and put in place a variety of interactive sensory experiences for consumers, collaborating with Microsoft to implement its Hololens technology technology.
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Hosted Network and Sea-Level Operations team up to provide the best solutions for Australian MSPs
Tue 8 Feb 2022
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partner programmes
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data management
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market
Choosing a good cloud service provider can be the make or break choice when determining an MSP's success, and to curb this worry they should look no further than Hosted Network.
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Upstream and Socital to trial global retail marketing solution
Fri 4 Feb 2022
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smartphones
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technology gifts
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marketing
Trials will soon be underway for a new mobile retail marketing solution, created as part of a partnership between Upstream and Socital.
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Nexcess integrates with HubSpot to serve growing online businesses
Thu 3 Feb 2022
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cdp
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martech
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online shopping
“Increasingly, businesses are being driven to start or grow their business online. And these entrepreneurs are being challenged to up their game."
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Cartology selects ADvendio in major retail tech deal
Wed 2 Feb 2022
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martech
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omnichannel
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open source
The deal will enhance Cartology's trademark standing as one of Australia's largest retail media businesses powered by the Woolworths Group. 
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Social media user numbers swell to 58% of world's population, spurring social commerce boom
Thu 27 Jan 2022
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social media
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marketing
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social media listening
More than 58% of the global population now uses social media - so which platform is leading the pack?
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Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
Mon 24 Jan 2022
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advertising
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marketing
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carousell media group
Carousell Media Group’s MD says reCommerce has experienced unprecedented growth in the last 12 months.
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University of Waikato awards contract to global education technology SaaS provider
Fri 21 Jan 2022
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saas
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marketing
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recruitment
Tribal Group, a global provider of education technology SaaS solutions, has been awarded a three-year contract with the University of Waikato to deploy the Tribal Student Marketing & Recruitment solution.
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OSF Digital snaps up Sydney-based Salesforce partner Datarati
Wed 19 Jan 2022
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multi-cloud
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salesforce
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marketing
OSF Digital’s purchase of Datarati marks the sixth in a rapid acquisition spree spanning just nine months.
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The rise of the CRO - an evolutionary step in business
Mon 17 Jan 2022
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finance, leasing & rental
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marketing
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sales
As the business landscape fluctuates and COVID-19 continues to overturn usual routines, companies have had to readjust their focuses. 
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Consumer's paradigms are shifting - what it means for marketers and brands
Thu 13 Jan 2022
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open source
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gartner
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marketing
“Marketers must recognise that consumers are in the midst of an exhausting practical and spiritual overhaul. That presents an opportunity for their brands to be facilitators of change."
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Data derived from customer loyalty: more valuable than ever before?
Mon 10 Jan 2022
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martech
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marketing
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cookies
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
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Optimizely launches integrated version of specialised products
Thu 23 Dec 2021
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marketing
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b2b
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optimizely
The integration allows the two products to be implemented together, enabling brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers.
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Investigation: The NZ Govt is weakening its grip on nuisance spam
Thu 16 Dec 2021
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email
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spam
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government
The nuisance spam has decreased markedly in 2021, but in 2007, a widely-disseminated factoid, of unknown origin, suggested that up to 85% of email sent in that year was unwanted spam.
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Tencent Cloud arms enterprises with tools to explore China market
Tue 14 Dec 2021
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saas
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iaas
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marketing
“The solutions aim to provide protection for niche cloud deployments, including those used for gaming, eCommerce, live broadcast operations and finance," the company states.
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Optimizely improves customer experience outcomes with Welcome acquisition
Tue 7 Dec 2021
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crm
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cx
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martech
Optimizely has announced it has entered into a definitive agreement to acquire Welcome, with the intention of helping marketers deliver better customer experience outcomes.
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