Marketing stories

CaptivateIQ survey finds 91% of firms changed incentive strategy in the past year as AI, budget pressure and wider plan use speed up redesigns.

HubSpot bets on answer engines and AI-driven sales, marketing and support tools as it says organic traffic has fallen 27% year on year.

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

Brand can lift enterprise revenue by shaping shortlists, easing internal buy-in and strengthening pricing power before sales talks even start.

Teads and PHD Singapore helped Audi Singapore generate 70 qualified dealership leads, with AI-led targeting and premium inventory cutting costs below benchmark.

The Real World rolls out expert-approved Campus Graduation Certificate to prove practical skills, as employers question the value of AI training.

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

Retail shifts as AI agents move from recommending products to completing purchases, forcing brands to make catalogues legible to machine buyers.

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

B2B technology firms in Southeast Asia are being urged to pair brand building with demand generation as reliance on paid channels drives costs up.

APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.

EX.IO and Payment Asia launch stablecoin push in Hong Kong, targeting merchant payments, custody and trading as the city's regime opens up.

World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.

123RF debuts Sphere AI platform to streamline marketing workflows for Malaysian businesses, taking aim at tool overload and fragmented creative processes.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

Oracle unveils 25 AI-powered apps across finance, HR and customer service, as it pushes agentic software deeper into core business workflows.

Optimizely training programme sees 375 AI agents built in five days as waitlist tops 1,500 amid rising enterprise marketing demand.

Sinch Mailgun warns weak inbox placement and limited AI use are eroding email returns, with many firms unable to measure ROI confidently.

Twilio survey shows conversational AI is moving from pilots to live use, with current adopters reporting stronger governance confidence and clearer business gains.

Superdry & Co turns to Verde Digital for SEO and AI search support as the rebranded retailer targets broader fashion discovery worldwide.