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In brief: The top announcements from Adobe Summit 2021
“The pandemic has shown that brands that put a laser focus on customer experience management come out in front," says Adobe's Anil Chakravarthy.
Impact acquires Affluent, extends partnership management offering
Impact has officially acquired Affluent, the analytics and automation platform designed to help agencies manage partnership programs for brands at scale.
ActiveCampaign adds CX integrations for Facebook, Microsoft, Twilio, and Zendesk
The new integrations are designed to assist organisations with customer data syncing and strategic decision-making.
OpenX and LiveRamp expand from the US into Australia
As part of the integration, marketers will be able to use LiveRamp Authenticated Identity Infrastructure to increase their addressable reach, the companies state.
B2B marketing: Solving the big five challenges
Let’s face it, as a B2B tech company, marketing probably isn’t easy.
Isentia infuses AI into media monitoring capabilities
Boundary Detection is designed to isolate relevant news items that would otherwise be difficult to determine in some forms of media.
Malware vendors look to marketing to spread Android RAT
What happens when an Android malware vendor teams up with a marketer? It turns out the answer is quite a lot.
How the editorial team works at Techday: Our tips for you
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
Seismic acquires Grapevine6 social sales platform
The acquisition will result in an integrated offering called Seismic LiveSocial, a social engagement solution for sales and client-facing teams.
Hootsuite launches integration with Dynamics 365
The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.
How NZ Labour crushed the National Party on Facebook
National spent double on its Facebook marketing, and it wasn't enough.
ANZ marketers have data and analytics challenges to overcome
Marketers across the region are facing a rapidly evolving growth mandate.
Vertiv revamps partner programme, portal
The portal adds a gamification approach that allows users to progress up status tiers and access greater sales and marketing support.
HubSpot boosts SMS marketing capabilities with MessageMedia
HubSpot has added targeted SMS messaging capabilities within its customer relationship (CRM) application, thanks to a partnership with SMS technology provider MessageMedia.
How CleverTap can fuel your organisation's growth and drive customer retention
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
How 3 Kiwi firms joined forces on marketing in a time of crisis
“If you’re short on budget and time, you have to box smarter. That means using what business data you can stitch together."
New services from SAS aim to help brands adapt to marketing disruption
The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence.
Epson Aus overhauls partner programme
Special attention has been given to the structure and rewards that come with being a part of the new Premium Partner Program.
HCL Technologies bolsters precision marketing offering
HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.
Acronis taps Steven McChesney as new CMO
The industry veteran brings over 30 years of experience to his new role as chief marketing officer, and will focus on the company's transition to cloud and its wider marketing strategy.
Epicor announces appointment of new CMO
Paul Stoddart has been appointed chief marketing officer, a role in which he will be responsible for overseeing Epicor’s global marketing strategy, including corporate marketing, field marketing, and teleprospecting.
Snowflake and Adobe team up to empower marketing teams
The Federated Data Access (FDA) connector integration is part of the Adobe Experience Cloud and enables joint customers to analyse data from Adobe Campaign on Snowflake’s integrated cloud data platform.
How to keep your customers engaged when introducing an integrated app strategy
While savvy businesses understand engaging with customers in their own environments makes sense, the path to making these meaningful connections with customers is not always easy.
How a customer data platform can add value to your business
Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.