Elizabeth Herbst Brady stories

Elizabeth Herbst Brady is a discerning writer with a strong interest in the technological advances that shape the advertising industry. Her insightful columns delve into the latest developments in data privacy and digital marketing strategies, focusing on the impact of innovative offerings like Yahoo ConnectID. Her work investigates the evolution of industry support in the Asia-Pacific region, highlighting how partnerships with entities such as Alliant, AdPredictive, and Tealium are driving forward a privacy-first approach to online connectivity and advertising.