Data Driven stories
Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.
Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.
Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.
By 2026, CISOs will tame security noise, confront hidden AI risks and harness agentic AI to turn reactive defence into strategic action.
ANZ executives are shifting spend from costly ERP upgrades to agentic AI and automation as talent shortages and ROI pressure intensify.
Nexxen links with Tubi and News Australia to open programmatic access to Tubi's free ad-supported streaming inventory for local brands.
GovHack's 2025 Red Carpet Awards in Sydney spotlighted innovative open data projects driving public benefit across Australia and New Zealand.
Alteryx appoints Rajkumar Irudayaraj as SVP to lead global AI and technology partnerships, enhancing its cloud and analytics ecosystem worldwide.
Only 9% of firms report full access to their data for AI use, despite 86% being data driven, reveals Cloudera's survey of 1,574 IT leaders worldwide.
Fivetran has been named Databricks' 2025 Data Integration Partner of the Year, reflecting a 40% rise in joint customers using their combined data solutions.
Over 70% of UK firms struggle to utilise data effectively, with many hoarding it unanalyzed, hindering their transition to a data-driven model, new research suggests.
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.
With the negative impact of poor inventory management clear to see, forward-thinking retailers are turning to technology to resolve these issues.
Willow and BNP Paribas Real Estate link AI with digital twins to turn European buildings into conversational, data-driven assets.
OSINT investigators say data is now both their biggest barrier and opportunity, turning to AI to tame overload and plug critical gaps.
Agiloft launches AI-powered obligation manager to turn contract clauses into trackable data and cut revenue lost to missed commitments.
Online marketplaces now dominate UK high-value shopping journeys, as brands risk invisibility without strong, optimised product data.
Bolt Insight raises GBP £7m led by Pembroke VCT to expand globally and build an AI “assistant chief insights officer” for brands.
Melbourne startup PropApp launches a new property app to help Australian homeowners connect with trusted agents, prioritising privacy and tailored support in Victoria.
Transport for London implements advanced digital technologies to manage congestion and improve efficiency on London's roads.