Data Driven stories
Digital payments will be non-negotiable for Malaysian businesses by 2026, Paydibs says, as liquidity, speed and visibility demands intensify.
Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.
IDeaS launches Rate Data Advantage in APAC, promising hotels deeper real-time rate intelligence and sharper revenue decisions.
Shuttlerock adopts Workday to unify global finance and HR, tightening controls and boosting real-time insight as its international footprint grows.
Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.
Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.
EasyPicky predicts AI-driven retail, video shelf checks and phygital hubs will tackle GBP £1.5 trillion stock mismanagement by 2026.
Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.
Syspro buys Estonia's Evocon to plug real-time shop floor monitoring into its ERP, promising sharper visibility and performance insights.
UK start-up Rove has launched an AI market intelligence platform promising faster, cheaper global expansion for consumer brands.
Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.
Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.
Nine expands its Mantis ad tech tie-up to apps, promising safer contextual ads, more premium inventory and Olympics-ready controls.
Twilio and AEG broaden fan-tech tie-up, rolling out data-driven engagement across AXS, Crypto.com Arena and the LA Kings brand.
Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.
Atlanta Hawks tap ManageEngine to unify IT across State Farm Arena, boosting live event reliability and real-time visibility for fans.
Elmo debuts Insights, an AI-native HR analytics tool that answers plain-English workforce questions in seconds, no data team required.
YouLend teams up with Teya to launch flexible cash advances of GBP £1,000-GBP £2 million for more than 30,000 UK SMEs, ahead of EU rollout.
CQUniversity and Cricket Australia are trialling AI and computer vision to automatically track real-time fielding positions and tactics.
MediaVision's AI-driven Metis platform powers New Look campaign to UK Search Awards fashion win with standout non-brand SEO gains.