Data Driven stories - Page 3

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

Nexxen links with Tubi and News Australia to open programmatic access to Tubi's free ad-supported streaming inventory for local brands.

Alteryx appoints Rajkumar Irudayaraj as SVP to lead global AI and technology partnerships, enhancing its cloud and analytics ecosystem worldwide.

Only 9% of firms report full access to their data for AI use, despite 86% being data driven, reveals Cloudera's survey of 1,574 IT leaders worldwide.

Fivetran has been named Databricks' 2025 Data Integration Partner of the Year, reflecting a 40% rise in joint customers using their combined data solutions.

Over 70% of UK firms struggle to utilise data effectively, with many hoarding it unanalyzed, hindering their transition to a data-driven model, new research suggests.

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

With the negative impact of poor inventory management clear to see, forward-thinking retailers are turning to technology to resolve these issues.

Technology has brought significant changes to the game and now impacts almost every corner of the footballing world.

Process automation aims to address deficiencies, freeing teams from repetitive tasks and delivering better, faster results.

With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.

In an exclusive interview with Nick Lissette, Chief Executive Officer of Blackpearl, we gained insights into the remarkable journey of Blackpearl.

Huawei's Pangu-Weather AI model, which can predict weather events in seconds, is released to the public for free.