Data Driven stories - Page 2

On International Women's Day, a leading electro-acoustics expert urges data-driven audio engineering over luxury aesthetics and stereotypes.

Vusion and Qualcomm set out vision for AI-native shops using BLE, smart shelves and edge computing to tighten operations and boost margins.

Generative AI is reshaping how Southeast Asian consumers discover, trust and buy, pushing brands to fight for visibility on the AI shelf.

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

Pricer launches Pricer Avenue, a modular, battery-free shelf-edge platform for targeted premium aisles and promotion-heavy store zones.

CelcomDigi launches a 5G short film starring towerrunner Soh Wai Ching and rider Qabil Irfan in a synchronised latency challenge.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

IDeaS launches Rate Data Advantage in APAC, promising hotels deeper real-time rate intelligence and sharper revenue decisions.

Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.

Digital payments will be non-negotiable for Malaysian businesses by 2026, Paydibs says, as liquidity, speed and visibility demands intensify.

Twilio and AEG sign a multi-year deal to power personalised fan engagement across Crypto.com Arena, LA Kings and ticketing platform AXS.

EasyPicky predicts AI-driven retail, video shelf checks and phygital hubs will tackle GBP £1.5 trillion stock mismanagement by 2026.

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.

Syspro buys Estonia's Evocon to plug real-time shop floor monitoring into its ERP, promising sharper visibility and performance insights.

UK start-up Rove has launched an AI market intelligence platform promising faster, cheaper global expansion for consumer brands.

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.

Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.