Customer engagement stories - Page 4

Fastly appoints Rachel Ler as Area Vice President of Asia to spearhead edge cloud growth across ASEAN, Greater China and South Korea.

Babeltext debuts MC-ML-AI, a standard to turn multilingual, multichannel customer chats into completed bookings, transactions and cases.

Infobip named a growth and innovation leader in Frost & Sullivan's latest CPaaS report, praised for cross-channel AI-driven communications.

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.

Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.

Fluent Commerce unveils Fluent Connect, using AI to slash retail system integration times from months to days across key platforms.

AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

RingQ and Snom have sealed a global cloud telephony partnership to streamline IP phone provisioning and unified communications for businesses.

Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.

Syspro and SugarCRM unveil Sugar for Syspro, an integrated ERP-CRM tool aimed at simplifying sales and shop-floor alignment for manufacturers.

Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.

8x8 buys Singapore-based Maven Lab to scale APAC CPaaS, folding Moobidesk into its CX platform for richer, multi-channel messaging.

Agentic AI and digital disobedience will strain policy, security and governance in 2026 as autonomous firms and users test new limits.

AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.

Commvault predicts Asia-Pacific enterprises will pivot from AI experiments to resilient, sovereign “trusted autonomy” by 2026.

Dirty B2B data silently drains revenue; smart cleansing, automation and best practice can revive performance and protect your brand.

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.