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Customer data stories

Maestra passes 100 clients with embedded marketer model
Software-as-a-Service

Maestra passes 100 clients with embedded marketer model

Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.

By Regine Laguilles • 4 min read • Last week
Dun & Bradstreet puts business graph into Amazon Quick
Software-as-a-Service

Dun & Bradstreet puts business graph into Amazon Quick

Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.

By Mark Tarre • 3 min read • Last week
Lumera completes major Nordea Liv Norway migration
Software-as-a-Service

Lumera completes major Nordea Liv Norway migration

The insurer has moved more than 58 million transactions, 70,000 contracts and 163,000 investment accounts to a new cloud platform.

By Karen Joy Bacudo • 3 min read • Last week
When Agents act on bad data, the damage is automatic
Digital Transformation

When Agents act on bad data, the damage is automatic

Bad contact records can send autonomous AI workflows off course, with errors compounding across thousands of customer actions at once.

By Bobby Joseph • 6 min read • Last week
LiveRamp launches partner scheme for AI marketing agents
Marketing Technologies

LiveRamp launches partner scheme for AI marketing agents

Marketers can now test partner-built AI tools inside LiveRamp, as the limited pilot aims to streamline planning, measurement and activation.

By Mark Tarre • 4 min read • Last week
Adobe unveils GenStudio tools for retail media ads
Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Last week
Banks face AI balancing act as regulation tempers uptake
Data Protection

Banks face AI balancing act as regulation tempers uptake

Australia's banks are steadily increasing their use of artificial intelligence, but regulation and data security fears are tempering adoption.

By David Shilovsky • 4 min read • Last week
Hotels urged to ditch disconnected software systems
Software-as-a-Service

Hotels urged to ditch disconnected software systems

Disconnected systems are costing hoteliers 322 hours a year and may be hampering guest service, according to new research.

By Sean Mitchell • 4 min read • Last week
Data value chain seen as next step for enterprises
Data Analytics

Data value chain seen as next step for enterprises

Enterprises risk missing business gains unless data quality is managed continuously from source to decision, experts say.

By Edmund Ng • 6 min read • Last week
Automotive cyber vulnerabilities surge 105%, PCA says
Cloud Security

Automotive cyber vulnerabilities surge 105%, PCA says

Connected cars face a widening attack surface as PCA flags 265 new flaws in the first quarter, with most exploitable without specialist tools.

By Joseph Gabriel Lagonsin • 4 min read • This month
Adobe launches CX Enterprise Coworker for AI workflows
Software-as-a-Service

Adobe launches CX Enterprise Coworker for AI workflows

Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.

By Sean Mitchell • 4 min read • This month
Proving personalisation works: Tooling, metrics, and the real role of AI
Customer Relationship Management

Proving personalisation works: Tooling, metrics, and the real role of AI

Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.

By Braze • 8 min read • This month
What separates the personalisation leaders in media and entertainment?
Customer Relationship Management

What separates the personalisation leaders in media and entertainment?

Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.

By Braze • 7 min read • This month

Stories from Other Regions

Customer data stories

Before you hit send: The growing role of email verification in compliance
Data Protection

Before you hit send: The growing role of email verification in compliance

Cleaner lists can cut bounces, protect sender reputation and help marketers meet GDPR and CAN-SPAM obligations before campaigns go out.

By Edmund Ng • 6 min read • Yesterday
Paytronix says geofencing drives new convenience revenue
Data Analytics

Paytronix says geofencing drives new convenience revenue

Most geofenced food sales are additive revenue, with convenience stores also seeing bigger baskets and more frequent visits from app users.

By Sean Mitchell • 4 min read • Yesterday
Tottenham signs TCS in digital transformation deal
Customer Relationship Management

Tottenham signs TCS in digital transformation deal

Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.

By Sean Mitchell • 4 min read • Last week
Customers lose trust in AI in regulated industries
Data Protection

Customers lose trust in AI in regulated industries

Consumer patience is thinning, with Australian customers most likely to walk away when poor communications or clumsy data capture erode trust.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Unleashed launches tools for small Australian manufacturers
Software-as-a-Service

Unleashed launches tools for small Australian manufacturers

Small manufacturers could gain a cheaper route to digitising sales, marketing and warehousing as Unleashed targets firms with up to 20 staff.

By Sean Mitchell • 4 min read • This month