Customer data stories

Research reveals 51% of UK marketers are leveraging AI for Paris Olympics strategies, despite consumer concerns over data use and calls for increased regulation.

Generative AI isn't just jargon—it's revolutionising IT. Explore its strategic value, cross-functional implementation, and trust-building transparency.

Figma unveils AI-driven features to boost design efficiency and creativity, while emphasizing strong data privacy and security measures in AI model development.

Gaurav Pathak, who played a pivotal role in the AI tool's development, has described CLAIRE GPT as an enterprise-focused alternative to Chat GPT.

ANZ Plus partners with ConnectID to launch a Digital Identity service, simplifying and securing identity verification for customers, enhancing data privacy and reducing fraud.

In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.

Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.

Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.

Experts are urging change in digital investments to balance costs and ensure security, as Australian firms are facing economic hurdles and rising cyber threats.

Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.

Five9 and Salesforce have launched a new AI-enhanced integration aimed at revolutionising contact centres. The upgrade promises to boost agent efficiency and customer satisfaction.

Brexit has slashed British non-food retail exports to the EU, costing GBP £5.9 billion since 2019, while marketplaces rise as vital channels for UK brands.

Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.

Salesforce has unveiled new Einstein Copilot features aimed at marketers and merchants, enhancing AI-driven customer interaction and business efficiency.

Six years post-GDPR, many businesses still grapple with compliance. Andy Baillie of Semarchy proposes six MDM solutions to address ongoing data management challenges.

Amperity unveils the world’s first 'lakehouse' CDP, enabling seamless live data sharing between CDP and lakehouse. This innovation eliminates ETL processes, cutting costs and enhancing data security.

Over a decade-long tie, NetApp and Citrus Consulting are enhancing cloud computing, data management, and compliance in New Zealand, amid strict data sovereignty laws.

Paymentology and Audax join forces to deliver an innovative Cards-as-a-Service solution, simplifying and speeding up card programme launches for banks and FIs in Southeast Asia and the Middle East.

Amplitude sees 9% revenue boost in Q1 2024, hitting $72.6M. Notable growth includes a 37% rise in paying customers and expanding global clientele.

Forsta's research reveals comprehensive CX management significantly enhances brand perceptions and revenue growth.