Customer data stories
Retailers can tap seller and customer data without duplicating systems after Marketplacer expanded its integration with Snowflake's AI Data Cloud.
Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.
Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.
The insurer has moved more than 58 million transactions, 70,000 contracts and 163,000 investment accounts to a new cloud platform.
Bad contact records can send autonomous AI workflows off course, with errors compounding across thousands of customer actions at once.
Marketers can now test partner-built AI tools inside LiveRamp, as the limited pilot aims to streamline planning, measurement and activation.
Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.
Australia's banks are steadily increasing their use of artificial intelligence, but regulation and data security fears are tempering adoption.
Disconnected systems are costing hoteliers 322 hours a year and may be hampering guest service, according to new research.
Enterprises risk missing business gains unless data quality is managed continuously from source to decision, experts say.
Connected cars face a widening attack surface as PCA flags 265 new flaws in the first quarter, with most exploitable without specialist tools.
Businesses could see faster campaign delivery as Adobe's new AI layer links marketing, analytics and customer service tools across existing systems.
Brands need cleaner data and tighter measurement to prove personalisation boosts retention, revenue and viewer loyalty, not just clicks.
Brands in media and entertainment are missing revenue because they cannot turn scattered engagement signals into coordinated, real-time personalisation.
Australian businesses risk data leaks and governance gaps as staff adopt AI tools faster than employers can set rules and training.
Cleaner lists can cut bounces, protect sender reputation and help marketers meet GDPR and CAN-SPAM obligations before campaigns go out.
Most geofenced food sales are additive revenue, with convenience stores also seeing bigger baskets and more frequent visits from app users.
Fans will see changes across ticketing, content and security as the Premier League club hands its digital overhaul to Tata Consultancy Services.
Consumer patience is thinning, with Australian customers most likely to walk away when poor communications or clumsy data capture erode trust.
Small manufacturers could gain a cheaper route to digitising sales, marketing and warehousing as Unleashed targets firms with up to 20 staff.