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Customer data Stories - Page 2

Asian Stories

Customer data stories

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • This month

Global Stories

Customer data stories

European firms boost security spending for autonomous AI
Data Protection

European firms boost security spending for autonomous AI

Regulatory deadlines and access risks are pushing companies to treat AI agents like privileged users, lifting demand for identity security tools.

By Joseph Gabriel Lagonsin • 4 min read • This month
Braze report says data beats AI for personalisation
Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • This month
Pax8 expands Marketplace with partner analytics tools
Software-as-a-Service

Pax8 expands Marketplace with partner analytics tools

Partners will gain clearer oversight of subscriptions and revenue as Pax8 adds analytics, reporting and integration tools to its Marketplace.

By Mark Tarre • 3 min read • This month
Sweep launches AI agent for Salesforce & Snowflake
Software-as-a-Service

Sweep launches AI agent for Salesforce & Snowflake

Teams can now map downstream risks across Salesforce, Snowflake and Data 360 before making changes, cutting manual checks and compliance gaps.

By Sofiah Nichole Salivio • 4 min read • This month
8x8 launches Pulse conversational intelligence for customers
Software-as-a-Service

8x8 launches Pulse conversational intelligence for customers

The early-access tool could help executives and account managers spot renewal risks and customer feedback hidden in calls, chats and emails.

By Joseph Gabriel Lagonsin • 4 min read • This month
VTEX expands AI commerce architecture across markets
Digital Transformation

VTEX expands AI commerce architecture across markets

Retailers can now automate merchandising, support and ad campaigns as autonomous agents are embedded across VTEX's commerce platform.

By Sofiah Nichole Salivio • 4 min read • This month
Forrester says commerce media can fix retail media flaws
Customer Data Platforms

Forrester says commerce media can fix retail media flaws

Advertisers are struggling to measure returns across retail media networks, prompting Forrester to back commerce media as a broader alternative.

By Mark Tarre • 4 min read • This month
Gainsight launches agentic stack for customer retention
Software-as-a-Service

Gainsight launches agentic stack for customer retention

The update lets post-sales teams build and share AI workflows in Gainsight, as boards push harder for measurable gains in retention and expansion.

By Joseph Gabriel Lagonsin • 4 min read • This month
Navigating data challenges in China's E-commerce market
Customer Relationship Management

Navigating data challenges in China's E-commerce market

Brands risk blind spots and sanctions in China as fragmented platforms and tighter rules make customer data harder to use and move.

By Edmund Ng • 5 min read • This month

Stories from Other Regions

Customer data stories

Australian retailers lag AI ambitions as data gaps bite
Digital Transformation

Australian retailers lag AI ambitions as data gaps bite

Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.

By Mark Tarre • 5 min read • This month
Netcore launches Audience Agent for faster segmentation
Digital Transformation

Netcore launches Audience Agent for faster segmentation

Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.

By Sean Mitchell • 4 min read • This month
UK brands plan World Cup marketing surge, Klaviyo finds
Generative AI

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • This month
How mid-sized companies can build an effective data quality framework
Data Analytics

How mid-sized companies can build an effective data quality framework

Bad data is costing Australian firms about AUD A$493,000 a year and slowing decisions in mid-sized businesses.

By Bobby Joseph • 6 min read • This month
Cellhub launches 5G grocery connectivity programme
Unified Communications

Cellhub launches 5G grocery connectivity programme

Stable store links could help grocers curb outages, prioritise tills and gather data across sites as Cellhub rolls out a 5G managed service.

By Sean Mitchell • 5 min read • This month
UK retailers face ROI & legacy barriers to digital change
Digital Transformation

UK retailers face ROI & legacy barriers to digital change

Pressure to modernise is being slowed by weak demand and ageing systems, with 35% of retailers citing return on investment as a key barrier.

By Karen Joy Bacudo • 3 min read • This month
One in four Irish firms cut cyber budgets, survey finds
Data Protection

One in four Irish firms cut cyber budgets, survey finds

Nearly half of large Irish organisations still lack confidence in spotting attackers early, leaving customer data and operations exposed.

By Sofiah Nichole Salivio • 3 min read • This month