SecurityBrief Asia - Technology news for CISOs & cybersecurity decision-makers

Branding stories

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Brand Influence: Why AI will underpin the advent of virtual influencers
Yesterday
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ai
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metaverse
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branding
While the concept of virtual idols and virtual influencers may still be unfamiliar in Europe, in the Americas and Asia, they are already on the rise.
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Why your house is the consumer and not you (or what I learned from the music industry)
Last week
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branding
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sales
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consumer
If you buy dog food, who is the consumer? You or the dog? If you said you, I am afraid you are part of the vast majority of companies who think that because someone foots the bill, it has a say in the purchase.
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Visuals an eye-catcher for leaders when browsing B2B content
Last week
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marketing
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b2b
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branding
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
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Aussies set to leaves brands that fail to protect data
Thu, 17th Nov 2022
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opentext
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branding
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trust
New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.
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Pattern Australia and popular local skincare brand partner
Tue, 15th Nov 2022
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social media
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marketing
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branding
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
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PixelForce acquires Svelte Studios for branding offerings
Mon, 14th Nov 2022
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branding
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mobile apps
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mergers and acquisitions
PixelForce has acquired Svelte Studios, extending the company's reach by offering a range of creative, branding and design solutions across web and mobile applications.
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Australian shoppers want real-time interaction with brands
Fri, 28th Oct 2022
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digital marketplace
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twilio
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branding
Twilio’s survey shows lagging adoption in conversational messaging, an untapped opportunity for brands in the Australian market.
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Customer loyalty drops when brands don't innovate - report
Mon, 3rd Oct 2022
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branding
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online shopping
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commercetools
Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.
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What does it take to build a thriving enterprise marketplace?
Tue, 6th Sep 2022
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enterprise
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branding
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online shopping
Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.
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How brands can use offline data to drive better decision-making
Wed, 24th Aug 2022
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big data
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bi
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data analytics
It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
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The proof is in the pudding: How to navigate to CX excellence
Mon, 22nd Aug 2022
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crm
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cx
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martech
What makes the customer experience (CX) at some businesses better than others, you might ask? The answer is an intimate understanding of customers as individuals rather than a collective.
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ActiveCampaign reveals consumers seek trusthworthy content
Thu, 28th Jul 2022
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open source
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user experience
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branding
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
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Cisco launches new Service Provider partner programme
Mon, 25th Jul 2022
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partner programmes
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branding
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smb
Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.
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Boomi wins best CEO for diversity and best company for career growth
Thu, 21st Jul 2022
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intelligent systems
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connectivity
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branding
"These awards empower employees to share personal insights about their company’s culture, rewarding and highlighting companies that do great work."
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Why it's time to 'dial up' the power of mobile marketing
Mon, 18th Jul 2022
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smartphones
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marketing
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customers
For marketers and brands, the obsession with our mobiles translates into endless opportunities, especially as the third-party cookie crumbles and relationship marketing emerges as king of the marketing paradigm.
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Consumers want speed, visibility in return for brand loyalty
Fri, 1st Jul 2022
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open source
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branding
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online shopping
72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.
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Adobe survey reveals link between brand trust and consumer buy-in
Wed, 22nd Jun 2022
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martech
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creative technologies
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branding
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
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Sift shares digital trust and safety secrets in new report
Thu, 21st Apr 2022
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cybersecurity
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fintech
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branding
The Digital Trust & Safety Index 2021 report contains a variety of statistics, insights and case studies to help businesses discover better solutions and help them get ahead of payment fraud.
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Apple retains the No.1 position among electronics and appliance brands
Thu, 24th Mar 2022
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apple
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smartphones
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inventory management systems
Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion. 
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Supply chain issues leaving customers frustrated, with brand loyalty at risk
Thu, 10th Mar 2022
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inventory management systems
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shopping
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branding
According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour. 
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Using marketplace technology to build an online community around your brand
Mon, 7th Mar 2022
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customers
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branding
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digital marketplace
Becoming a thriving customer hub for the product categories you specialise in can deliver big benefits to your business, writes Bradley Austin, Vice President of Sales APAC, Marketplacer.
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Three ways businesses can turn customers into advocates
Thu, 3rd Mar 2022
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crm
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printing
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cx
Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.
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Startup's AR packaging 'wows' pharmaceuticals giant Bayer
Tue, 5th Oct 2021
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vr
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marketing
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branding
An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
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Corporate scandals, misinformation disestablish public trust
Wed, 19th May 2021
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forrester research
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branding
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analyst report
Brand loyalty is up for grabs as a slew of corporate and governmental scandals and an influx of misinformation have destabilised public trust in many traditional institutions.
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