Brand Influence: Why AI will underpin the advent of virtual influencers
While the concept of virtual idols and virtual influencers may still be unfamiliar in Europe, in the Americas and Asia, they are already on the rise.
Why your house is the consumer and not you (or what I learned from the music industry)
If you buy dog food, who is the consumer? You or the dog? If you said you, I am afraid you are part of the vast majority of companies who think that because someone foots the bill, it has a say in the purchase.
Visuals an eye-catcher for leaders when browsing B2B content
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
Aussies set to leaves brands that fail to protect data
New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.
Pattern Australia and popular local skincare brand partner
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
PixelForce acquires Svelte Studios for branding offerings
PixelForce has acquired Svelte Studios, extending the company's reach by offering a range of creative, branding and design solutions across web and mobile applications.
Australian shoppers want real-time interaction with brands
Twilio’s survey shows lagging adoption in conversational messaging, an untapped opportunity for brands in the Australian market.
Customer loyalty drops when brands don't innovate - report
Customers are quick to flee slow-to-innovate brands with lagging commerce experiences, with millennials and Gen Z leading the migration.
What does it take to build a thriving enterprise marketplace?
Enterprise Marketplaces are proving to be an essential priority for retailers and brands looking to capitalise on expansive growth in consumer eCommerce.
How brands can use offline data to drive better decision-making
It’s no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.
The proof is in the pudding: How to navigate to CX excellence
What makes the customer experience (CX) at some businesses better than others, you might ask? The answer is an intimate understanding of customers as individuals rather than a collective.
ActiveCampaign reveals consumers seek trusthworthy content
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
Cisco launches new Service Provider partner programme
Cisco has launched a new Webex Wholesale Route-to-Market (RTM) for Service Provider partners to address the evolving needs of SMBs.
Boomi wins best CEO for diversity and best company for career growth
"These awards empower employees to share personal insights about their company’s culture, rewarding and highlighting companies that do great work."
Why it's time to 'dial up' the power of mobile marketing
For marketers and brands, the obsession with our mobiles translates into endless opportunities, especially as the third-party cookie crumbles and relationship marketing emerges as king of the marketing paradigm.
Consumers want speed, visibility in return for brand loyalty
72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.
Adobe survey reveals link between brand trust and consumer buy-in
Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.
Sift shares digital trust and safety secrets in new report
The Digital Trust & Safety Index 2021 report contains a variety of statistics, insights and case studies to help businesses discover better solutions and help them get ahead of payment fraud.
Apple retains the No.1 position among electronics and appliance brands
Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion.
Supply chain issues leaving customers frustrated, with brand loyalty at risk
According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour.
Using marketplace technology to build an online community around your brand
Becoming a thriving customer hub for the product categories you specialise in can deliver big benefits to your business, writes Bradley Austin, Vice President of Sales APAC, Marketplacer.
Three ways businesses can turn customers into advocates
Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.
Startup's AR packaging 'wows' pharmaceuticals giant Bayer
An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
Corporate scandals, misinformation disestablish public trust
Brand loyalty is up for grabs as a slew of corporate and governmental scandals and an influx of misinformation have destabilised public trust in many traditional institutions.