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Branding news stories

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Fintech
Sift shares digital trust and safety secrets in new report
The Digital Trust & Safety Index 2021 report contains a variety of statistics, insights and case studies to help businesses discover better solutions and help them get ahead of payment fraud.
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Apple
Apple retains the No.1 position among electronics and appliance brands
Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion. 
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Supply chain
Supply chain issues leaving customers frustrated, with brand loyalty at risk
According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour. 
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Marketplacer
Using marketplace technology to build an online community around your brand
Becoming a thriving customer hub for the product categories you specialise in can deliver big benefits to your business, writes Bradley Austin, Vice President of Sales APAC, Marketplacer.
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Customer experience
Three ways businesses can turn customers into advocates
Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.
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Immertia
Startup's AR packaging 'wows' pharmaceuticals giant Bayer
An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
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Forrester Research
Corporate scandals, misinformation disestablish public trust
Brand loyalty is up for grabs as a slew of corporate and governmental scandals and an influx of misinformation have destabilised public trust in many traditional institutions.
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Branding
Virtual economy shifts paradigm of trust in the digital age - Okta
2020 was the year in which almost everything went online. Work, social meetups...
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Apple
Apple reclaims spot as world’s most valuable brand
Five years since it last held top spot, Apple has overtaken Amazon and Google.
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Digital Transformation
UST Group rebrands to reflect the evolution of tech in business
The company’s rebrand not only comes with a shorter name and a new logo, but also its purpose.
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Branding
DIT changes name to match greater AgTech focus
The new name is inspired by DIT’s purpose to help farmers grow more food with less using innovative technology, the company wrote in a statement.
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Social Media
APAC consumers say firms' social media reputation matters
If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.
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Retailers
Positive customer experience will boost brand loyalty - study
A positive customer experience with a retailer during the festive season will encourage customer loyalty, according to new research from Zendesk.
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Social Media
Q&A with Isentia: Knowing your customer base in an ever-changing media environment
How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?
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Branding
Qualtrics extends BrandXM to enable better business-customer relationships
Qualtrics has added new capabilities to BrandXM, a solution designed to enable organisations to have greater control over how consumers experience and interact with their brand.
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Customer
Brands failing to engage customers of today, study shows
Australian consumers are turning away from company websites in preference to search engine recommendations, are seeking seamless payment experiences and are choosing brands that create engaging content, a new report shows.
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Social Media
The four key trends shaping modern consumer behaviour
"Trust is continuing to drop and it's more important than ever to make brands culturally relevant."
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Branding
Look before you leap: Making a name for yourself as a tech startup
For tech startups, the necessity of brand protection is too often thrown in the ‘too hard’ or ‘too expensive’ basket or simply overlooked.
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Samsung
Samsung top brand in Asia for seventh year in a row
The South Korean technology superstar has once again been rated as the best brand among those in 17 different market categories.
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Veeam
VeeamON: The 3 key takeaways from the Partner Summit session
As a 100% channel company, the Partner Summit is a key part of VeeamON. Here are the main points from the Partner Session earlier today.
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Dicker Data
Happy birthday! Dicker Data celebrates 40 years in operation
Dicker Data has revealed a temporary update to its logo for 2018 that celebrates reaching 40 years of being in operation.
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Digital Transformation
Tech Data to operate as a unified global brand
The company says the re-brand highlights their expanded reach and capabilities as a global leader in technology distribution and services.
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MYOB
MYOB champions Silver Ferns & women's achievement in netball
MYOB is a major sponsor of New Zealand’s Silver Ferns for the team's upcoming game against South Africa this weekend.
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New Zealand
The Icehouse announces brand refresh - making it personal
The Icehouse has updated its values to being (1) It's Personal (2) Expect the Best and (3) Stronger Together.