Retailers called on to win over shoppers as cost of living rises
After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.
Yahoo acquires Commonstock, builds out retail resources
The acquisition advances the power of community for Yahoo Finance and accelerates the brand’s strategy to deliver retail investing resources, solutions and experiences.
A contemporary technological solution for modern marketing
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
Adobe leverages generative AI with latest Experience Cloud announcements
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.
Exclusive: CitrusAd highlights the importance of retail media
Built from the ground up for retail, the CitrusAd platform is designed as a white-label product allowing retailers to control when, where and how ads are served.
Marketplaces are the Next Frontier in Omnichannel Retail
The reality of eCommerce is that almost all consumers cross-shop, research, and view products on several different channels before making a purchase.
Visual comms methods the most efficient, says Canva report
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
Freeview refocuses with new and refreshed brand identity
Freeview is going to begin rolling out its new brand identity in the coming weeks, which reflects the company’s refocus on how it delivers TV and radio.
Superloop’s first TV ad campaign targets big league telcos
Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
Aussie businesses to maximise brand revenue via retail
Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.
Biggest drawback of social media for SMEs? Copycats
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up
Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce
Listen and act: Why hotels need better guest engagement
It's more cost-effective to attract repeat business than it is to bring in new business, meaning that a satisfied guest is much more likely to come back if they leave a happy customer.
Zendesk investigates changing nature of customer experience
Zendesk, has released the company’s latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.
How tech businesses can tell a good brand story
The tactics used in PR and marketing are growing ever more creative; content marketing is king, but the channels for a tech business to communicate through have also exploded.
How Australian Brands can Expand Internationally via Marketplaces Today
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.
Brands investing in content creation and workflow improvements
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.
Brands urged to help create "future that matters"
"The trends we've identified should inspire brands to put people and what matters to them at the heart of product and service innovation for 2023 and beyond."
Brand Influence: Why AI will underpin the advent of virtual influencers
While the concept of virtual idols and virtual influencers may still be unfamiliar in Europe, in the Americas and Asia, they are already on the rise.
Why your house is the consumer and not you (or what I learned from the music industry)
If you buy dog food, who is the consumer? You or the dog? If you said you, I am afraid you are part of the vast majority of companies who think that because someone foots the bill, it has a say in the purchase.
Visuals an eye-catcher for leaders when browsing B2B content
Ah Um has released a new study showing that 65% of business leaders are drawn in by visuals when browsing B2B content.
Aussies set to leaves brands that fail to protect data
New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.
Pattern Australia and popular local skincare brand partner
Pattern Australia has partnered with Hey Bud to help the hemp skincare brand improve its eCommerce operations and grow sales through online marketplaces.
PixelForce acquires Svelte Studios for branding offerings
PixelForce has acquired Svelte Studios, extending the company's reach by offering a range of creative, branding and design solutions across web and mobile applications.