Branding stories - Page 2
Apple works to create seamless retail experience
Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.
What's the most valuable brand in the world? Apple.
BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.
Belkin launches new products, leveraging new brand strategy
Following their acquisition of Linksys from Cisco and the establishment of WeMo, Belkin is targeting home automation and home and SMB networks.
Review of Hilton Auckland's facilities
How do you turn a night in a hotel room into a lesson in building brand loyalty?
Get social and build your brand
You don't just represent your business - you are your business. Use your social standing to grow your brand.
NZ Post accuses Yellow of online 'brand-jacking'
Localist, NZ Post's upcoming Auckland directory service, says Yellow has created 'phoney' web addresses and 'brand-jacking' Localist's trademark.
A digitised world
The medium as a message is a great way to lure customers to your brand.