Advertising Technologies (Adtech) stories - Page 4

Most Australians doubt the under-16 social media ban has made the internet safer, with many expecting teens to bypass the new rules.

DoubleVerify hires former Starcom executive Robert Millett to lead its first Melbourne office as it accelerates growth across Australia and APAC.

Hireup launches a national campaign starring its own community, challenging tokenistic disability portrayals across Australian screens.

Cybersecurity leaders warn boards must treat data privacy as a strategic imperative as AI drives explosive growth in personal data use.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

DoubleVerify flags surge in “zombie” Android app fraud as hijacked dormant accounts push bogus games that drain ad budgets and devices.

Springboards' new ad warns rapid generative AI may erode originality in advertising, narrowing creative choices and raising copyright risks.

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

Principal media buying surges as budget-squeezed marketers seek cheaper, outcome‑guaranteed deals despite rising transparency concerns.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

MindSpace Labs debuts EEG-powered platform that reads viewers' brainwaves to fine-tune TV edits, ads and education content in real time.

Marketers' AI hopes hit reality as new survey finds fragmented ad tech stacks stalling cross-channel orchestration and campaign execution.

PayPal-owned Honey is dropped by Rakuten's ad network, cutting it off from 2,000 merchants amid claims of affiliate fraud and link theft.

OpenAI rolls out USD $8-a-month ChatGPT Go across the US and prepares to trial clearly labelled ads for free and Go users.

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

adjoe partners with LINE in Taiwan to power Playtime gaming rewards, driving millions of LINE POINTS and tens of thousands of downloads.

Qantas has topped System1's first annual ranking of Australia's funniest TV ads, ahead of Australian Lamb, AAMI and a strong auto line-up.

Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.

Spreetail debuts True Ads causal AI tool to slash wasted eCommerce marketplace ad spend by up to 50% and boost incremental sales.

Unapproved peptide ads and listings have surged across online platforms since 2020, raising fresh concerns over consumer safety and oversight.