Advertising Technologies (Adtech) stories - Page 2

Spreetail will extend its Shareback profit-sharing programme, aiming to help squeezed eCommerce brands protect margins amid rising costs.

UK football ads are missing the target as male fans reject boozy, laddish clichés and demand healthier, more nuanced portrayals.

DoubleVerify hires former Starcom executive Robert Millett to lead its first Melbourne office as it accelerates growth across Australia and APAC.

Security, privacy and data protection will command the biggest tech spend for Australian retail SMBs in 2026, ahead of AI and global growth.

Hireup launches a national campaign starring its own community, challenging tokenistic disability portrayals across Australian screens.

Cybersecurity leaders warn boards must treat data privacy as a strategic imperative as AI drives explosive growth in personal data use.

Streaming video ads grab 79% attentive viewing in Australian homes, beating TV, social and other digital channels on attention.

Silverpush launches a real-time Trend Intelligence Platform to turn fast-emerging cultural signals into live, brand-safe ad targeting.

DoubleVerify flags surge in “zombie” Android app fraud as hijacked dormant accounts push bogus games that drain ad budgets and devices.

Deloitte predicts agentic AI boom, surging data centre and sovereign compute spend, and fast-shifting media habits by 2026.

Caravancampingsales unveils an AI-led summer ad push starring animated Aussie wildlife to lure family campers and young explorers.

Springboards’ new ad warns rapid generative AI may erode originality in advertising, narrowing creative choices and raising copyright risks.

Australian retail media booms as brands race to turn fragmented customer data into ‘gold’ with unified, first-party identity and AI insight.

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

Principal media buying surges as budget-squeezed marketers seek cheaper, outcome‑guaranteed deals despite rising transparency concerns.

GumGum hires Tim Manton as Sales Director for NSW and QLD to drive attention-led advertising growth across key Australian markets.

Nine expands its Mantis ad tech tie-up to apps, promising safer contextual ads, more premium inventory and Olympics-ready controls.

Amperity launches Audience Monetization, an AI-powered tool to package and sell permissioned first-party audiences to advertisers.

MindSpace Labs debuts EEG-powered platform that reads viewers’ brainwaves to fine-tune TV edits, ads and education content in real time.

Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.