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Advertising Technologies (Adtech) Stories - Page 22

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Advertising Technologies (Adtech) stories

Moloco & MetaRouter team up for enhanced ad personalisation
Customer Experience

Moloco & MetaRouter team up for enhanced ad personalisation

Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.

By Catherine Knowles • 2 min read • Fri, 28th Feb 2025
Australian study reveals mistrust in digital advertising
EduTech

Australian study reveals mistrust in digital advertising

New research from Yahoo and Magna highlights a significant misunderstanding among Australians about their data rights, complicating trust in digital advertising.

By Catherine Knowles • 3 min read • Thu, 27th Feb 2025
Australian AI firm Springboards secures $5m funding
Digital Transformation

Australian AI firm Springboards secures $5m funding

Australian AI firm Springboards has secured $5 million in seed funding, aiming to revolutionise creativity in advertising through innovative technology.

By Catherine Knowles • 3 min read • Thu, 27th Feb 2025
Taboola launches Realize platform to boost ad performance
Marketing Technologies

Taboola launches Realize platform to boost ad performance

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

By Sean Mitchell • 4 min read • Thu, 27th Feb 2025
Kogan.com reports strong growth with USD $493m sales in 1H25
Marketing Technologies

Kogan.com reports strong growth with USD $493m sales in 1H25

Kogan.com has revealed impressive financial results for the first half of FY25, with gross sales up 10.3% to USD $492.5 million and profitability increasing significantly.

By Sean Mitchell • 3 min read • Mon, 24th Feb 2025
Australian Venue advances retail network with new partners
Customer Experience

Australian Venue advances retail network with new partners

Australian Venue has partnered with Zitcha, Mercato, and Perion to enhance its Retail Media Network, AVC experience+, streamlining advertising operations.

By Kaleah Salmon • 2 min read • Thu, 20th Feb 2025
Petbarn introduces 'PetAds' media network for pet lovers
Customer Experience

Petbarn introduces 'PetAds' media network for pet lovers

Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.

By Sean Mitchell • 3 min read • Thu, 20th Feb 2025
Qsic secures USD $25m to expand AI audio platform and enter new markets
Customer Experience

Qsic secures USD $25m to expand AI audio platform and enter new markets

Qsic has raised USD $25 million in Series B funding to enhance its AI-driven audio platform, aiming to expand its retail operations and boost its market presence.

By Catherine Knowles • 3 min read • Fri, 14th Feb 2025
Springboards launches AI tool for creative advertising
Unified Communications

Springboards launches AI tool for creative advertising

Springboards has launched its AI platform to support creative professionals in advertising, securing $5 million from Blackbird Ventures and backing from over 120 agencies.

By Catherine Knowles • 3 min read • Fri, 14th Feb 2025
Black Pearl Group launches Bebop, AI sales platform
Data Analytics

Black Pearl Group launches Bebop, AI sales platform

Black Pearl Group has unveiled the beta launch of Bebop, an AI-driven sales intelligence platform, aimed at revolutionising SME sales strategies.

By Melania Watson • 3 min read • Fri, 14th Feb 2025
Facebook faces decline among UK's younger users
Data Protection

Facebook faces decline among UK's younger users

Research shows Facebook's grip on young Brits is waning, with 70% of those aged 18-24 reducing their use, favouring platforms like TikTok and Instagram.

By Melania Watson • 2 min read • Thu, 13th Feb 2025
Hologram Media unveils nationwide 3D ad network in malls
Network Infrastructure

Hologram Media unveils nationwide 3D ad network in malls

Hologram Media Network has launched the first continuous holographic advertising network across 30 malls, featuring interactive experiences like Sonic the Hedgehog 3.

By Catherine Knowles • 3 min read • Thu, 6th Feb 2025

Stories from Other Regions

Advertising Technologies (Adtech) stories

JOLT partners with CIB for $214m Canadian EV network
Network Infrastructure

JOLT partners with CIB for $214m Canadian EV network

JOLT has signed a GBP £214 million partnership with the Canada Infrastructure Bank to install up to 1,500 new EV chargers across Canada, boosting accessibility.

By Catherine Knowles • 3 min read • Thu, 27th Feb 2025
Social media dominates Australia's digital landscape in 2025
Marketing Technologies

Social media dominates Australia's digital landscape in 2025

A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.

By Melania Watson • 3 min read • Wed, 26th Feb 2025
UK leads in diversifying mobile gaming ad spend markets
Gaming

UK leads in diversifying mobile gaming ad spend markets

UK publishers are at the forefront of diversifying mobile gaming ad spend, outpacing competitors by strategically tapping into emerging global markets.

By Kaleah Salmon • 2 min read • Fri, 21st Feb 2025
Wildstone secures GBP £80m deal for London digital billboards
Marketing Technologies

Wildstone secures GBP £80m deal for London digital billboards

Wildstone has secured a £80 million deal to acquire 13 digital billboard sites in London, enhancing its presence in the urban advertising market.

By Sean Mitchell • 2 min read • Thu, 20th Feb 2025
Kolsquare launches carbon footprint tool for influencers
Marketing Technologies

Kolsquare launches carbon footprint tool for influencers

Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.

By Sean Mitchell • 2 min read • Wed, 19th Feb 2025