Advertising Technologies (Adtech) stories - Page 20

A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.

The UK government today announced the launch of a new strategy to support the export of the nation's cybersecurity technologies.

Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.

Adobe's latest report highlights a significant gap between Australian marketers' self-perceptions and consumer expectations in digital advertising.

​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.

Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there's hope for you yet.

​Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.

Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.

A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.

MyRepublic has been let off by the Advertising Standards Authority, after a complaint about a promo that was 'in very poor taste'.

We got a full head of steam up following the digital-only decision last year, and we certainly haven't slowed that train of growth in 2016.

TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.

Despite the fact you downloaded Adblock to block adverts, you're now back at square one, as they will soon display ads they deem as 'good'.

Facebook announced overnight that it will give users more freedom to control their advertising experience & take power away from desktop ad blockers.

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.

Facebook says it will now begin including information from pages that use Facebook's Like button and similar social features for better targeted ads.

The penetration of technology and eCommerce is increasingly pronounced in small and medium enterprises (SMEs).

In 2009, almost half of the top selling apps targeted young children, and 80% of top-selling educational apps in the iTunes store target children.

Mark Redgrave's appointment as Spark Digital's new marketing chief heralds a major win, armed with prolific international and tech expertise.