Advertising Technologies (Adtech) stories

Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.

OpenX names a new Vice President of Product and broadens two executives' remits as it steps up focus on curation, partnerships and CTV.

Innovid rolls out Hypermode to cut social campaign setup time by up to 80% across Meta, Pinterest, Reddit, Snapchat and TikTok.

Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.

Moloco brings performance advertising to connected TV for app marketers, using its mobile AI to measure installs and engagement on the television screen.

Australian teams stand out as AARON awards crown global AI advertising winners, with Thinkerbell and other local collaborators taking top honours.

Moloco has extended its adtech push into television with a new performance product for app marketers, promising real-time optimisation and attribution.

Apple rolls out unified business hub in 200 markets as signs mount that local ads in Maps will debut across North America this summer.

OpenX widens News Australia partnership to let programmatic buyers access Tubi's connected TV inventory as Australia's CTV ad market surges.

Teads and PHD Singapore helped Audi Singapore generate 70 qualified dealership leads, with AI-led targeting and premium inventory cutting costs below benchmark.

Pacvue unveils AI agent to speed up commerce media workflows, with Amazon Ads support at launch and approval-based campaign changes in one system.

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

OpenX unveils The Intelligent SSP rebrand as it simplifies products, highlights AI-ready infrastructure and promises clearer ad buying.

Prophet has published a new market mix modelling guide to help marketers prove commercial impact, with examples showing how MMM can expose hidden value in campaigns.

DangleAds elevates Nidhi Dua Dhingra to Chief Business Officer as the ad-tech firm targets overseas growth and deeper bets on AI and connected TV.

World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.

System1 adds AI-led reporting and predictive tools to Test Your Ad, aiming to speed up creative analysis while keeping consumer testing central.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

LoopMe unveils Chartboost Direct to help app publishers tap brand ad spend as AI usage reshapes search, web traffic and mobile gaming habits.

Nexxen expands AI tools for media buyers with pre-launch checks, live optimisation and diagnostics, while keeping campaign decisions in traders' hands.