Advertising stories

Yahoo DSP and LiveRamp launch cookieless solutions Yahoo ConnectID and Authenticated Traffic Solution globally, enhancing ad relevance for top publishers like News Corp and Seven West Media.

IPG Mediabrands' KINESSO Commerce partners with Vudoo to launch ShopNow, an innovative commerce media solution integrating shoppable ad tech, starting in Australia.

Google's phasing out of third-party cookies is reshaping digital marketing. Blackpearl Group's new AI tool, Pearl Diver, offers a cookie-less solution, earning USD $4.9 million ARR in 13 months.

Advances in AI spark both optimism and worry, with experts debating its impact on marketing, democracy, and human existence.

LUMOS teams up with Doohly to revolutionise digital Out-of-Home advertising using AI and real-time data analytics, promising enhanced efficiency and personalised campaigns.

Appdome launches SDKProtect to enhance mobile SDK security. This service aims to counteract threats like root detection evasion and data tampering, ensuring safer applications.

With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.

News Corp Australia and Vudoo earn Bronze at 2024 WARC Awards for Moet and Chandon campaign, highlighting their prowess in seamless online shopping solutions.

Scaleup Mediafund, Australia's only media-for-equity fund, commits AUD $15 million in ads to boost Hawkes Brewing and Bare Funeral Group in a new funding round.

DoubleVerify’s latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.

Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.

Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market’s burgeoning potential.

Yahoo Advertising and connected TV platform Hoppr establish a partnership in Singapore, providing advertisers with innovative targeted TV solutions, using advanced ATV technology and Hoppr's patented methods.

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.

Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.

M1, Singapore's top telecom provider, debuts innovative sonic branding designed to resonate with their target audience and celebrate Singapore's diverse culture.

Workday launches a global ad campaign featuring rock stars Gwen Stefani, Travis Barker, and Billy Idol, aiming to reclaim the term 'rock star' for top business performers while highlighting its AI-driven enterprise platform.

Data Army has partnered with Hightouch, a global Composable Customer Data Platform, to provide Australian businesses with innovative data solutions.

Kartik Mehta, tech sales expert with a background in global growth initiatives, is set to steer Channel Factory's expansion in Asia's emerging markets as the new Head of Growth.