Outdoor advertisers using smart technology to reach more customers
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.
Amperity announces marketing and advertising support for AWS
AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.
Granulate announces support for AWS Advertising & Marketing
Granulate has announced support for the AWS Advertising & Marketing initiative from AWS, with the hopes of further accelerating advertising and marketing transformation.
iion releases new adtech offering for the gaming space
Adtech company iion has recently debuted immersiion, a first-of-its-kind self-serve advertising platform that's purpose-built for the gaming ecosystem.
Classiscam threat expands to target leading platforms in Singapore
Researchers at Group-IB have uncovered that Classiscam, a sophisticated scam-as-a-service operation, has expanded to Singapore.
Google NZ numbers show strong comprehensive profit increase
The latest financial report from Google New Zealand Limited has revealed an increase in total comprehensive profit of over $NZD 7 million.
Privacy, data ethics and the ‘seismic shift’ in consumer trust
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
Comedy legend Jimeoin fronts Epson advertising campaign in NZ and Australia
According to Epson the company’s EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.
Smith Brothers Media wins big at Horizon Interactive Awards
Smith Brothers Media (SBM) has been awarded seven golds and one Best in Category award for video, advertising and website design delivered in 2021 at the international Horizon Interactive Awards.
FAQ: TechDay advertising specifications
Here we run through TechDay advertising specs, including ad types, file types, dimensions, and more.
Why digital advertising is dead at TechDay
We briefly explain why we are phasing out advertising across our network of technology news sites.
Moloco launches updates to Cloud Demand-Side Platform
The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.
Australian consumers demand hyper-personalisation, new report reveals
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.
App and social media usage numbers soar in Australia
Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.
Study: Rideshare apps hungry for customers personal data
Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.
Carousell launches reCommerce ad buying platform as alternative to 'walled gardens'
Carousell Media Group’s MD says reCommerce has experienced unprecedented growth in the last 12 months.
Snowflake launches Media Data Cloud, a collaboration tool for media and advertising
“The Snowflake Media Data Cloud will fuel the next wave of innovation in the advertising ecosystem.”
Twitter trials new advertising system in tweet conversations
The experiment, which inserts ads under the first, third, or eighth reply under a tweet, brings more advertising opportunities for businesses - and more ad saturation to its customers.
Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
"Marketers are looking to prove return on investment by spending on what is measurable and targeting customers who are already searching and already in the click and buy cycle."
Google sending relief to thousands of SMBs across ANZ
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
New marketing technology consultancy STITCH launches
STITCH aims to help global and local businesses deliver better customer experiences by employing a combination of strategy, data, advertising and marketing technology.
Arq Group improves customers' reach with Microsoft Advertising
The new partnership will enable Arq Group to deliver more targeted, personalised and timely connections for customers.
NZ digital advertising revenue reaches $275m in Q1
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
Aussies on top at Adobe’s 2019 APAC partner awards
Three of the five awards were given to Australian companies at the 2019 ceremony held in Hong Kong.