VaynerX rolls out Keeper to tighten password security

Keeper Security has published details of a credential security deployment at global media and communications group VaynerX, as companies face sustained risk from password reuse, phishing and shared access to third-party platforms.

VaynerX works with major brands across advertising, media, commerce and digital transformation. The company operates teams across multiple regions. Staff access internal systems and external client platforms as part of day-to-day delivery work.

The company said it needed a more consistent and centralised approach to credential management. It focused on reducing risk while keeping workflows moving in a client-driven business.

"Prior to Keeper, we weren't using a unified approach across the organization that could capture everything in a single pane of glass," said John Georgatos, Global Chief Information Officer, VaynerX. "Once we introduced Keeper, people immediately loved it. They loved the features and were able to solve a lot of the problems they had with previous platforms."

Password risk

Credential misuse remains a common route into organisations, even as security teams roll out newer authentication methods. Keeper cited its own research. It said 40% of employees reuse passwords across multiple accounts. It said 67% of businesses report phishing remains a persistent threat.

Many global organisations also rely on shared access to third-party platforms. That can include marketing tools, social media management platforms, advertising systems and eCommerce services. Shared access can create further exposure if teams pass credentials between staff, store them insecurely, or keep accounts open after roles change.

Keeper also referenced wider industry findings. It said studies show that more than 80% of data breaches are linked to weak, reused or compromised passwords. That framing has pushed more organisations towards centralised credential management, with greater oversight of how staff store and share access data.

Implementation focus

VaynerX deployed Keeper Enterprise Password Manager, which sits within the KeeperPAM platform. The vendor positioned the product as part of privileged access management, with controls around credential storage and sharing.

Keeper said the system uses a "zero-trust and zero-knowledge security architecture". It said it encrypts credentials end-to-end. It said it does not make stored credentials accessible to Keeper or unauthorised third parties.

The vendor said the platform includes centralised governance, secure sharing options and visibility into credential usage. It also supports passkeys alongside passwords, as organisations test alternatives to password-based sign-ins.

VaynerX said it prioritised adoption factors alongside security controls. The company pointed to ease of use, central administration and integration with existing tools. Large organisations often struggle to standardise password management when staff already use a mix of browser storage, consumer password managers and ad-hoc sharing methods.

"Choosing Keeper came down to its functionality, ease of use and the ability to centrally manage the system, giving us enterprise-level security access," said John Maalouf, SVP, Global Head of Procurement, VaynerX. "Keeper was a simple process to get started. We got access right away after our initial trial, and it was very seamless to integrate Keeper into the various platforms and tools that we already use."

Market context

Password managers and broader privileged access management tools have become a more prominent budget line in security spend, as attackers increasingly target identity systems. Security teams also face pressure to reduce the use of shared accounts and to improve audit trails around who accessed which system and when.

For client-facing organisations, credential practices can carry contractual and reputational risk. Agencies and media groups often manage logins for client advertising accounts, analytics tools and publishing systems. Teams can change frequently across projects, regions and time zones, which increases the need for consistent processes around access handover and removal.

Keeper said the case study outlined how VaynerX approached credential security across a global workforce. The vendor cast the deployment as an example for organisations dealing with similar challenges around shared access and complex authentication environments.

"Credential-related threats remain among the most persistent risks facing organizations today," said Darren Guccione, CEO and Co-founder, Keeper Security. "VaynerX's experience with Keeper serves as a roadmap demonstrating how organizations can strengthen password management as a practical foundation for protecting access, maintaining client trust and preparing for the future of authentication without adding unnecessary complexity."

Keeper said the case study covers the rollout of Keeper Enterprise Password Manager across VaynerX and examines credential management at scale in a global, client-facing organisation.