SEON recognised for AI-led fraud detection leadership

Fraud prevention company SEON has received the 2025 Global Enabling Technology Leadership Award for Fraud Detection and Prevention from research firm Frost & Sullivan.

The award sits within Frost & Sullivan's Global Enabling Technology Leadership recognition programme. The firm said it selected SEON on the basis of its data intelligence approach, deployment speed, and a consolidated product design.

Frost & Sullivan cited changes in the fraud landscape as part of its assessment. It pointed to growing use of AI-powered tools by threat actors, alongside deepfakes and synthetic identity fraud techniques. It also noted a shift towards digital and instant payment methods. It said these changes compress fraud review windows.

Selection Factors

Frost & Sullivan said it considered SEON's use of "900+ signals compared to the 20-30 typical in most fraud tools". It also highlighted "deployment speed that enables customers to go live in under 30 days". The third factor was "a unified command center that consolidates capabilities typically scattered across multiple point solutions".

The firm also described broader technology themes in its analysis. It referenced an API-first architecture. It also referenced device intelligence and AI-powered risk scoring.

Frost & Sullivan said integration remains a key issue for fraud detection and prevention teams. It described problems with fragmented systems and the operational burden they can create for organisations that run multiple tools.

"Technology integration is critical in fraud detection and prevention, yet many organizations struggle with fragmented systems," said Deepali Sathe, Industry Principal, Frost & Sullivan. "SEON's approach, owning the full data stack from collection through reporting and deploying AI-driven capabilities in weeks rather than months, addresses the core challenges facing fraud and compliance teams today."

Product Focus

SEON positions its product around real-time fraud prevention and anti-money laundering compliance. The company markets the product as a unified command centre. It targets fraud and compliance teams that want a single environment for monitoring and decision-making.

Frost & Sullivan's analysis highlighted several elements of the platform. It listed AI-powered risk scoring, device intelligence, and customisable rules. It also listed AML screening.

SEON also uses behavioural analysis and network data, according to Frost & Sullivan. The research firm said the platform combines these inputs. It also referenced graph-based cluster detection. It linked this type of detection to identifying patterns and connections associated with fraud.

The company has made cluster detection a specific point of differentiation. Frost & Sullivan described it as a feature designed to identify fraud rings that operate across multiple accounts and regions.

Customer Input

Frost & Sullivan also pointed to SEON's approach to feature development. It described a customer-driven innovation model that draws on internal research and feedback from commercial teams.

The research firm said internal research teams track emerging fraud tactics. It also said commercial teams capture customer needs. It said this process has fed product updates and feature development.

Frost & Sullivan linked that model to how SEON developed cluster detection. It described a path from customer requests to production-ready solutions. It also referenced accelerated prototyping and early customer feedback.

SEON's management said organisations face pressure to react quickly as fraud techniques and payment methods change. It also highlighted the operational implications of running fraud and AML efforts on separate tools and datasets.

"Fraud teams need to move faster than the threats they're facing, and they can't afford to wait months for new capabilities to go live," said Tamas Kadar, CEO and co-founder, SEON. "Being recognized by Frost & Sullivan validates what we're hearing from customers: when fraud and AML work from the same platform with the same data, teams can respond to new threats in hours instead of quarters."

Operating from hubs in Austin, London, Budapest, and Singapore, SEON provides fraud prevention and AML compliance services to thousands of companies worldwide. According to research from Frost & Sullivan, such insights are vital for investors, corporate leaders, and governments attempting to navigate economic shifts while identifying disruptive technologies, mega trends, and emerging business models.

As the global fraud landscape evolves and payment systems transition toward increasingly digital and instant methods, SEON has committed to further developing its specialised approach to security and compliance.