Outpost24 appoints Liz Drysdale as Chief Marketing Officer
Outpost24 has announced the appointment of Liz Drysdale as Chief Marketing Officer, bringing more than 25 years of international marketing experience to the company.
Drysdale's role will involve spearheading the company's brand strategy, market expansion, and customer engagement across Outpost24's exposure management and identity security portfolio.
Her experience includes a decade in cybersecurity marketing and several senior leadership positions at cybersecurity firms such as SentinelOne, BeyondTrust, and CyberArk. She has been recognised by The Enterprise World Magazine as one of the "Most Influential Business Leaders to Watch in 2024."
Career background
Drysdale has established a reputation for building and scaling high-performing, multi-disciplinary teams. Her expertise is centred around aligning marketing functions with both sales and product engineering in order to drive business growth globally.
During her previous roles, Drysdale played a key part in developing go-to-market strategies for complex cybersecurity product portfolios. At Outpost24, she will be responsible for all facets of global marketing, with specific emphasis on translating technical capabilities into value propositions for customers and partners. This is intended to help clients effectively operationalise modern risk reduction practices.
Leadership appointments
The appointment of Drysdale comes after several other executive hires at Outpost24, including the recent addition of Olivia Brännlund as Chief Information Security Officer, along with new Chief Technology Officer and Chief Corporate Development Officer appointments.
"Liz's appointment marks a pivotal step in strengthening our leadership team as we enter a new stage of growth. Her deep expertise in cybersecurity, combined with her passion for brand building and global go-to-market excellence, will be instrumental as we as we build a world-class executive team to continue to expand our platform, invest in innovation, and help customers transform how they identify, prioritize, and remediate risk," said Ido Erlichman, CEO of Outpost24.
Erlichman's remarks underline the company's objective to support ongoing innovation and service delivery improvements, with the expansion of executive leadership viewed as essential to achieving these goals.
Supporting strategic goals
The appointment of Drysdale also aligns with Outpost24's efforts to reinforce technology leadership, operational excellence, and strategic growth.
Liz Drysdale commented on her new role, stating:
"Outpost24 has built an impressive reputation for helping organizations strengthen their cyber resilience across both digital and human attack surfaces. I'm excited to join a company that combines deep technical expertise with a customer-first mindset, delivering market-leading solutions that help businesses stay secure and confident in an ever-changing threat landscape."
Since its inception in 2001 and with its headquarters in Sweden, Outpost24 has expanded its presence with 12 additional offices worldwide, serving a broad range of customers in various countries including the US, UK, France, Belgium, and Spain.
Industry focus
Outpost24 delivers exposure management and identity security solutions, combining its platform with expertise in identity and password security. This enables clients to identify, manage, and reduce cyber risk across both digital and human attack surfaces. The company emphasises its commitment to assisting organisations in operationalising modern Exposure Management and Continuous Threat Exposure Management (CTEM) practices.
The addition of Drysdale to the executive team is intended to build upon Outpost24's existing European presence and solidify its positioning as a trusted partner for customers aiming to strengthen their approach to cyber risk management in diverse operational environments.
