Kaspersky has rebranded its offices across the Asia Pacific region as it looks build upon changes it has made to its global brand offering.
The new-look offices, led by the regional headquarters in Harbourfront Tower One, Singapore, include newly painted walls and an update logo.
Kaspersky says it is gearing up for further changes beyond its brand's visual identity to bring on the future for all its customers worldwide.
“This year has been an eventful year for us at Kaspersky, globally and in the Asia Pacific. Last June, we have unveiled our new brand, from Kaspersky Lab to Kaspersky, and shifted our mission - from saving the world to building a safer world," says Stephan Neumeier, managing director for Asia Pacific at Kaspersky.
"The region has also witnessed key milestones such as the Security Analyst Summit 2019 and the signing of the extension of our cooperation with the INTERPOL, which both happened here in Singapore. We also announced the third Transparency Center, the first in APAC, which will be in Malaysia,” he says.
“Before 2019 ends, our offices all over the region are also updated with our new Kaspersky green and our new logo. The changes, however, go beyond the fresh look. It is also about how we shift our business mindset, our corporate practices, our market priorities, and our vision and mission as a company," Neumeier explains.
"We are grateful for our partners and stakeholders who are supporting our journey and we look forward to an exciting year ahead," he adds.
"We have been offering the best security solutions to customers in pursuit of our mission to save the world, for more than two decades. As the world has become more digitised and globalised, we has moved beyond the anti-virus laboratory to become a technology leader with an advanced and comprehensive portfolio of security solutions and services, including innovative products and technologies, cloud services, and world-leading threat intelligence," says Neumeier.
Neumeier says the rebranding reflects that transformation.
"The new mission emphasises Kaspersky's commitment to a trusted and transparent future where everyone has the endless opportunities technology brings because the company protects it," he says.