Hexaware collaborates with AWS to boost cloud adoption

Hexaware Technologies has announced a strategic collaboration with Amazon Web Services (AWS) to enhance cloud adoption solutions.

The partnership is intended to accelerate migration and modernisation while leveraging data and artificial intelligence to deliver generative AI-powered customer experience solutions in sectors such as retail, banking, and healthcare, among others.

Through this partnership, Hexaware aims to enable its customers to innovate and capitalise on real-time insights, unlocking business value and improving operational efficiency in industries such as travel, transport, and hospitality, as well as retail, banking, and healthcare.

Hexaware's expertise in AWS migration and modernisation is supported by the AWS Migration and Modernization Consulting Competency. This involves using AWS native accelerators and Hexaware's Amaze platform to provide faster migration and modernisation solutions, which aim to reduce costs for customers.

An additional component of the collaboration is Hexaware's GenAI-based platform, RapidX. AWS and Hexaware will further develop this platform to assist clients in cloud-native product development and legacy modernisation projects, with the goal of enhancing developer productivity and improving software development quality metrics.

Apurva Kadakia, Global Head – Cloud at Hexaware Technologies, stated, "Hexaware has been working with AWS on domain-specific generative AI solutions and has released a few in the retail and customer analytics space on AWS Marketplace. This collaboration will enable us to harness the collective powers of all our service lines and verticals to enhance digital transformations by adding a layer of ease and predictability for customers."

Aidan Lyons, Chief Executive Officer of FanCapital, commented on the collaboration's impact, saying, "From the high-speed thrill of F1 to the intense action of SEC Volleyball, fans today demand more than just a game—they crave unforgettable, personalised experiences! With AWS platforms, FanCapital elevates digital fan engagement. Powered by the fan graph on Amazon Neptune, we are enabling sports stars and their fans to connect and enabling delivery of precision marketing and personalized interactions that keep the excitement alive, on and off the field!"

Amy Dennerlein, Chief Executive Officer of Realize-365, shared her experience, stating, "Integrating Amazon Bedrock with Hexaware was productive for us. It helped tackle unstructured medical data in legal cases, reducing manual review time by 90%. This shift allowed legal professionals to focus on strategic preparation. Our AI now enables quick, precise, and accurate case summarisation."

Rima Olinger, Managing Director – North America Partners at AWS, added, "The collaboration between Hexaware and AWS will provide our joint customers globally with an accelerated path to modernize critical workloads to AWS led by our shared dedication to innovating on behalf of customers. AWS and Hexaware together will deliver tailored solutions, backed by Generative AI, to help customers improve productivity, insights, and value to their unique business challenges."

The partnership highlights the potential of Hexaware and AWS in offering flexible solutions and unlocking business value across various industries.