Twilio Segment stories
Twilio recognised as leader in IDC MarketScape for CDP 2024
Fri, 13th Dec 2024
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cx
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martech
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cdp
Twilio has been named a leader in the IDC MarketScape for Worldwide Customer Data Platforms for B2C users for 2024-2025, highlighting its innovative solutions.
Twilio unveils Linked Audiences integration for Redshift
Tue, 3rd Dec 2024
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hyperscale
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cx
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martech
Twilio has launched a public beta of Linked Audiences, enhancing personalised marketing capabilities for Amazon Redshift users, boosting engagement strategies.
How first-party data supports Australia’s current spotlight on privacy
Mon, 23rd Sep 2024
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martech
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cdp
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personal computing devices
Australia’s Privacy Reform ushers in an era prioritizing first-party data, as brands adapt to ethical, personalised marketing within stricter privacy laws.
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Thu, 6th Jun 2024
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data analytics
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cx
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martech
Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
Is precise personalisation killing creativity?
Thu, 22nd Feb 2024
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data analytics
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martech
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personalisation
Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.
Trade Me sees 20% campaign performance improvement using new tools
Tue, 13th Feb 2024
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data analytics
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martech
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cdp
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
Australian businesses increasingly incorporating AI into marketing strategies
Thu, 2nd Nov 2023
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data analytics
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martech
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cdp
Almost all Australian businesses now use artificial intelligence (AI) in their marketing strategies, according to a Twilio Segment study.
Databricks accelerates data sharing with new partnerships
Wed, 21st Jun 2023
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network infrastructure
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data analytics
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martech
Databricks announces new Delta Sharing partnerships with Cloudflare, Dell, Oracle, and Twilio to continue growing its data-sharing ecosystem.
Twilio Segment launches customer journey builder for digital era
Mon, 14th Jun 2021
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data analytics
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martech
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planning
Twilio Segment has launched a customer journey builder for the digital era, aiming to provide personalised and omnichannel experiences.
Twilio finalises US$3.2 billion acquisition of Segment
Tue, 3rd Nov 2020
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crm
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uc
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data analytics
Segment will become a division of Twilio and will continue to be led by Segment CEO and co-founder Peter Reinhardt, reporting to Lawson.
Segment launches platform updates focusing on improving customer experience
Tue, 27th Oct 2020
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crm
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data analytics
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cx
Segment unveils platform updates to enable enterprises to deliver better digital-first experiences in a privacy-first world.
Segment appoints new APAC VP as it looks to bolster presence in ANZ
Fri, 26th Jun 2020
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data analytics
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martech
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planning
Segment appoints Prakash Durgani as its new VP for Asia Pacific and Japan to accelerate its presence in the region.
Embracing zero trust for IoT and OT: a fundamental mind shift
Thu, 23rd Apr 2020
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ddos
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data analytics
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iot security
Remote working has become common practice, but it brings new security challenges. Forescout outlines four considerations for a zero trust architecture.
How a customer data platform can add value to your business
Wed, 11th Mar 2020
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data analytics
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martech
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planning
Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.
Customer data company makes tracks in ANZ, prepares to double in size
Fri, 6th Mar 2020
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data analytics
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martech
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cdp
Segment achieves significant traction in ANZ, adding 50 customers in a year and planning to double its regional size in 2020.
Over 200 independent software companies declare CRM is not enough
Mon, 20th Jan 2020
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saas
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crm
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uc
More than 200 software companies, led by Segment, declare traditional CRM systems inadequate and form The Platform of Independents to enable custom tech stacks.
Unpopular opinion: The software monolith is wrongly maligned
Mon, 11th Nov 2019
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saas
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data analytics
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martech
We’re led to believe microservices are modern and monoliths are legacy - but it’s not that easy, writes Segment’s Alexandra Noonan and Calvin-French Owen.