SecurityBrief Asia - Technology news for CISOs & cybersecurity decision-makers

Trust stories

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Aussies set to leaves brands that fail to protect data
Last month
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opentext
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branding
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trust
New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.
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Consumers want brands and retailers fined for fake reviews
Last month
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gaming
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reviews
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technology gifts
Australian consumers want brands and retailers fined for fake reviews with many wanting a fine of more than 20% of the business’ total revenue.
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Report highlights gaps in trust between enterprises and consumers
Mon 19 Sep 2022
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digital transformation
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cybersecurity
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isaca
ISACA defines digital trust as the confidence in the integrity of relationships, interactions and transactions among providers and consumers.
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Special report: Okta provides insights around Zero Trust adoption in APAC
Fri 26 Aug 2022
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malware
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edge security
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enterprise security
Digital identity has become paramount to enterprise security as changes to business climates occur, and organisations across the globe are slowly shifting towards implementing Zero Trust solutions.
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Data protection: How SMEs can secure online consumers’ trust
Mon 15 Aug 2022
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privacy
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trust
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consumers
Consumers believe how a company treats their data reflects how they treat their customers, according to a new survey.
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Privacy, data ethics and the ‘seismic shift’ in consumer trust
Thu 4 Aug 2022
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martech
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finance, leasing & rental
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market
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
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Future of work: How to build an intelligent and caring workplace
Fri 29 Jul 2022
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cloud
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dell
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hybrid
It has been established. Hybrid work is now standard practice, an expectation, a way of life.
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APAC consumers worried about how brands use personal data - Adobe
Fri 15 Jul 2022
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creative technologies
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martech
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apac
Adobe's latest study of more than 5000 APAC consumers and 900 senior business leaders reveals a strong correlation between brand trust and consumer behaviour.
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Research finds Kiwis prefer real backdrops in video calls
Thu 14 Jul 2022
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wfh
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virtual meeting
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new zealand
New research from Natural Paint Co. has found that 74% of Kiwis prefer seeing a natural background behind people during video meetings.
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Without trust, your security team is dead in the water
Tue 5 Jul 2022
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cybersecurity
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airwallex
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trust
The rise of cyberattacks has increased the need for sound security that works across any type of business, but with any change, buy-in is essential. Airwallex explains why.
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Adobe study finds lack of digital trust and utilisation in Australian Government agencies
Mon 4 Jul 2022
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cloud
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martech
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creative technologies
New research commissioned by Adobe has revealed a significant lack of digital trust within Australian Government departments, along with the continued underutilisation of key digital processes.
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Consumers want personalisation, but don't trust brands with their data
Fri 24 Jun 2022
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bi
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big data
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data analytics
Customers expect personalisation during every brand interaction but they don't trust brands to keep their personal data secure and to use it responsibly. 
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9/10 Aussies to stop spending if personal data compromised
Tue 17 May 2022
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bi
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big data
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contact centre
"Based on the patterns we are seeing among Australian consumers, it is evident that trust in a brand is exceptionally important."
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Talend introduces new data health solutions for businesses
Tue 17 May 2022
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bi
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big data
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data analytics
Talend has announced its latest version of Talend Data Fabric, with the release of Talend Trust Score enabling data teams to establish a foundation for data health.
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Is voluntary cybersecurity enough for NZ's critical infrastructure?
Fri 6 May 2022
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power / energy
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cybersecurity
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energy
Critical infrastructure - that term by itself sounds impressive, maybe even distressing. But what makes critical infrastructure so significant?
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Digital trust vital in fight against against cybersecurity threats
Fri 29 Apr 2022
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encryption
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cybersecurity
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idc
“Identity, integrity and encryption are essential building blocks for organisations looking to instill confidence."
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The call is coming from inside the house
Fri 1 Apr 2022
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bi
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big data
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data analytics
Security and privacy breaches are accelerating, and the external forces we have been applying to slow the rate are hardly making an impact.
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Australian consumers demand hyper-personalisation, new report reveals
Thu 31 Mar 2022
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cdp
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martech
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email
The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. 
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Explainability: the foundation of trust in data
Tue 18 Jan 2022
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bi
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big data
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data analytics
In 2022, data is one of the most valuable assets Australian organisations possess. Long-term success and durability for businesses rest upon it.
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Future of trust: Security compliance automation investment set to increase
Tue 28 Dec 2021
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cybersecurity
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compliance
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idc
Data security, confidentiality, integrity, and availability are now key issues for all organisations, as is the imperative to use data ethically while complying with a complex web of industry and regional regulations.
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Australians have mixed feelings on cybersecurity priorities according to new PWC research
Thu 2 Dec 2021
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cybersecurity
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breach prevention
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it infrastructure
Australians have been found to have seemingly mixed priorities when it comes to cybersecurity, a new study by PWC has revealed. 
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In data we trust - or do we? The human-machine relationship examined
Wed 24 Nov 2021
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bi
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data analytics
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ai
As a society, we have all individually developed significant yet quiet relationships over the past decade, many of us without even realising it.
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