SecurityBrief Asia - Technology news for CISOs & cybersecurity decision-makers

Trust stories

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Survey finds Brits do not trust neighbours with Wi-Fi access
Last month
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broadband
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wi-fi
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trust
Express VPN's recent survey finds that most Brits are unlikely to share Wi-Fi access with neighbours over a lack of trust and skyrocketing broadband prices. 
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Lack of trust biggest challenge to adequate cyber resilience
Thu, 13th Jul 2023
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cybersecurity
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kroll
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cyber resilience
“To navigate the current threat landscape, trust is imperative. There needs to be trust in teams, technology, intelligence sources, and with suppliers."
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Customer trust crucial during times of economic struggle - report
Wed, 17th May 2023
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cx
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revenue management
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forrester research
According to Forrester's Financial Services Customer Trust Index, earning the trust of customers is crucial to driving revenue, especially in times of economic volatility.
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SAS increases efforts to make AI trustworthy and ethical
Wed, 10th May 2023
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cx
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ai
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data
"With the swift advancement of AI, we must remain diligent in keeping humans at the centre of everything we do."
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Success factors to achieving a modern ERP transformation
Tue, 28th Mar 2023
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digital transformation
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planning
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erp
It is important to consider the key factors required for a successful ERP transformation and how these can be achieved.
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Sharing and connections: The security industry's true foundation
Tue, 21st Feb 2023
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innovation
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gallagher
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security industry
The security industry has an ironic dual nature: keeping things safely guarded and locked down is the heart of what we do, but being open and willing to share ideas is what leads to innovation.
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Trust essential for smart city concept’s success, says Axis
Wed, 8th Feb 2023
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smart cities
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privacy
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axis communications
Axis argues that success in smart city projects depends on earning citizens' trust in data collection, technology use and information privacy.
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DigiCert rolls out new comprehensive digital trust solution
Fri, 27th Jan 2023
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it solutions
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integration
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digicert
Trust Lifecycle Manager tightly integrates with DigiCert's public trust issuance for a full-stack solution governing management of corporate digital trust infrastructure.
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Sophos discovers malicious code disabling security software
Fri, 23rd Dec 2022
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microsoft
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malware
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edr
"We’ve found a total of 10 malicious drivers, all variants of the initial discovery. These drivers show a concerted effort to move up the trust chain."
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68% say trust the key factor when buying products - report
Thu, 22nd Dec 2022
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cx
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privacy
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leadership
A new report from Harvard Business Review Analytic Services in association with Mastercard has found 68% of survey respondents indicated brand trust is paramount when buying products and services.
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OECD adopts privacy safeguards while accessing personal data
Fri, 16th Dec 2022
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oecd
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digital economy
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privacy
The agreement is on approaches to safeguarding the privacy and other freedoms when accessing personal data for national security and law enforcement purposes.
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Aussies set to leaves brands that fail to protect data
Thu, 17th Nov 2022
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opentext
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branding
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trust
New research reveals Australian consumers will walk away from a brand if they failed to protect their personal data.
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Consumers want brands and retailers fined for fake reviews
Thu, 10th Nov 2022
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technology gifts
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online shopping
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trust
Australian consumers want brands and retailers fined for fake reviews with many wanting a fine of more than 20% of the business’ total revenue.
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Report highlights gaps in trust between enterprises and consumers
Mon, 19th Sep 2022
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digital transformation
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cybersecurity
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isaca
ISACA defines digital trust as the confidence in the integrity of relationships, interactions and transactions among providers and consumers.
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Special report: Okta provides insights around Zero Trust adoption in APAC
Fri, 26th Aug 2022
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malware
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edge security
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enterprise security
Digital identity has become paramount to enterprise security as changes to business climates occur, and organisations across the globe are slowly shifting towards implementing Zero Trust solutions.
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Data protection: How SMEs can secure online consumers’ trust
Mon, 15th Aug 2022
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privacy
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trust
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consumers
Consumers believe how a company treats their data reflects how they treat their customers, according to a new survey.
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Privacy, data ethics and the ‘seismic shift’ in consumer trust
Thu, 4th Aug 2022
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martech
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finance, leasing & rental
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market
Aussie consumers have low levels of trust for advertising, but will pay more to purchase from a trusted brand, a new report from Cheetah Digital reveals.
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Future of work: How to build an intelligent and caring workplace
Fri, 29th Jul 2022
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cloud services
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hybrid
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employment
It has been established. Hybrid work is now standard practice, an expectation, a way of life.
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APAC consumers worried about how brands use personal data - Adobe
Fri, 15th Jul 2022
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creative technologies
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martech
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apac
Adobe's latest study of more than 5000 APAC consumers and 900 senior business leaders reveals a strong correlation between brand trust and consumer behaviour.
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Research finds Kiwis prefer real backdrops in video calls
Thu, 14th Jul 2022
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wfh
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virtual meeting
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nz
New research from Natural Paint Co. has found that 74% of Kiwis prefer seeing a natural background behind people during video meetings.
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Without trust, your security team is dead in the water
Tue, 5th Jul 2022
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cybersecurity
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airwallex
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trust
The rise of cyberattacks has increased the need for sound security that works across any type of business, but with any change, buy-in is essential. Airwallex explains why.
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Adobe study finds lack of digital trust and utilisation in Australian Government agencies
Mon, 4th Jul 2022
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cloud services
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martech
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creative technologies
New research commissioned by Adobe has revealed a significant lack of digital trust within Australian Government departments, along with the continued underutilisation of key digital processes.
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Consumers want personalisation, but don't trust brands with their data
Fri, 24th Jun 2022
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bi
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big data
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data analytics
Customers expect personalisation during every brand interaction but they don't trust brands to keep their personal data secure and to use it responsibly. 
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9/10 Aussies to stop spending if personal data compromised
Tue, 17th May 2022
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bi
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big data
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contact centre
"Based on the patterns we are seeing among Australian consumers, it is evident that trust in a brand is exceptionally important."
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