TikTok stories - Page 5

A report by Shopify reveals that 68% of Southeast Asian retailers are increasing social commerce spending as economic pressures reshape consumer behaviour.

A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.

Amperity launches cutting-edge media measurement tools, helping brands leverage first-party data for enhanced digital ad effectiveness and increased sales.

Adobe and TikTok unveil an exclusive integration at Cannes Lions, blending TikTok's Commercial Music Library with Adobe Express to streamline content creation for brands.

Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.

Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.

TikTok pioneers digital transparency by joining the Content Authenticity Initiative and Coalition for Content Provenance and Authenticity.

Meltwater and We Are Social's report reveals trends in Australian digital usage, including rising concerns over privacy, increased paid digital content consumption, and declining social media use.

AI and machine learning form the vanguard of defence against increasingly sophisticated, AI-enhanced digital scams.

Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.

Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

Data-focused video agency team5pm acquires Lijm Amsterdam to form a content group, capable of meeting the advanced demands of future Chief Marketing Officers.

Over half the global consumers expect to increase their international online shopping by 2024, with a focus on flexible payment and shipping options, according to a report by Airwallex.

Live streaming heightens online engagement, outpacing TV shows in views, with its raw, unfiltered content and real-time audience interaction, becoming a prime avenue for growing virtual communities.

WhatsApp claims the crown as Singapore's favourite social media app, with over 27% preference among users, according to the Digital 2024: Singapore report by Meltwater and We Are Social.

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

Leading tech firms including Adobe, Amazon and Google commit to battling the misleading use of AI in global elections at Munich Security Conference.

Security firm KnowBe4 hires Joe Gillett and Philip Tnee to lead sales in the Asia-Pacific, bolstering its presence amid regional growth.

TikTok's Creative Assistant integrates with Adobe Express for a seamless video creation journey, offering creators new levels to content development whilst streamlining branding process across the TikTok platform.