Rob Rae stories

Rob Rae is an insightful author whose recent works delve into the evolving landscape of managed service providers (MSPs) and their critical role in supporting small and medium-sized businesses (SMBs). His articles explore how MSPs are transforming to meet the demands of their clients, akin to the functions of a traditional CIO.

In his piece, 'State of play for MSPs: challenges, opportunities and emerging tech', Rae highlights the current challenges and opportunities that MSPs face, particularly in relation to the rapid growth of IT requests and the adoption of cloud technologies in the wake of the COVID-19 pandemic. Readers will gain a better understanding of the strategic positioning of MSPs in the IT sector during these transformative times.

Rae also covers significant achievements in the tech sector, such as SentinelOne's accolades at the 2024 Beyond Awards. By detailing these recognitions, he sheds light on the importance of partnerships within the industry and the impact of vendor performance on overall business success. His storytelling not only informs but also inspires both professionals and businesses to consider how adaptation and collaboration can lead to growth.