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Brands shift to centralised platforms as channels grow
Digital Transformation

Brands shift to centralised platforms as channels grow

Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.

By Shannon Williams • 4 min read • Sat, 10th Jan 2026
AI reshapes loyalty, super apps & customer engagement
Data Protection

AI reshapes loyalty, super apps & customer engagement

AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.

By Shannon Williams • 5 min read • Tue, 30th Dec 2025
Odigo acquisition boosts ALE Connect hybrid CCaaS push
Unified Communications

Odigo acquisition boosts ALE Connect hybrid CCaaS push

Odigo's takeover of Akio deepens its ALE Connect alliance with Alcatel-Lucent Enterprise, accelerating hybrid CCaaS and agentic AI innovation.

By Sean Mitchell • 4 min read • Tue, 16th Dec 2025
Infobip sees Black Friday rich messaging volumes surge
Unified Communications

Infobip sees Black Friday rich messaging volumes surge

Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.

By Kaleah Salmon • 3 min read • Tue, 9th Dec 2025
Smarsh & Google partner to archive encrypted RCS messages
Risk & Compliance

Smarsh & Google partner to archive encrypted RCS messages

Smarsh partners with Google to archive encrypted RCS messages on Android, helping regulated firms ensure compliance with modern communication standards.

By Jake MacAndrew • 3 min read • Fri, 21st Nov 2025
How RCS can solve the trust and customer experience tension
Encryption

How RCS can solve the trust and customer experience tension

RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.

By Chris Connolly • 4 min read • Tue, 7th Oct 2025
SmartPATH launch brings AI-driven omnichannel communications to ANZ
Digital Transformation

SmartPATH launch brings AI-driven omnichannel communications to ANZ

Smart Communications launches SmartPATH in ANZ, an AI-driven platform streamlining omnichannel communications for regulated industries like insurance and healthcare.

By Melvin Hipolito • 4 min read • Thu, 18th Sep 2025
8x8 reports surge in AI-powered CX adoption & unveils new tools
Unified Communications

8x8 reports surge in AI-powered CX adoption & unveils new tools

8x8 reports a 150% rise in AI-powered customer interactions and unveils new tools enhancing CX with AI-driven insights and secure payment options.

By Shannon Williams • 4 min read • Thu, 7th Aug 2025
Proximus Global named Visionary in 2025 Gartner Magic Quadrant
Unified Communications

Proximus Global named Visionary in 2025 Gartner Magic Quadrant

Proximus Global has been named a Visionary in Gartner's 2025 Magic Quadrant for CPaaS, highlighting its unified approach and global telecom strengths.

By Catherine Knowles • 3 min read • Wed, 30th Jul 2025
Sinch launches Model Context Protocol to drive AI messaging
Customer Experience

Sinch launches Model Context Protocol to drive AI messaging

Sinch launches Model Context Protocol to enable AI agents to handle compliant real-time messaging, voice, email, and verification across channels globally.

By Catherine Knowles • 4 min read • Fri, 18th Jul 2025
Sinch appoints Angus Mansfield to lead APAC channel sales growth
Customer Experience

Sinch appoints Angus Mansfield to lead APAC channel sales growth

Sinch has named Angus Mansfield as Vice President of Channel Sales for APAC, aiming to expand partnerships and boost growth in the region's booming customer communications market.

By Melvin Hipolito • 4 min read • Wed, 11th Jun 2025
AI boosts personalisation but consumer trust remains elusive
Customer Experience

AI boosts personalisation but consumer trust remains elusive

AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.

By Shannon Williams • 3 min read • Wed, 4th Jun 2025

Stories from Other Regions

RCS stories

AI & ethical messaging set to shape UK customer experience
Customer Experience

AI & ethical messaging set to shape UK customer experience

Infobip forecasts that AI, ethical messaging, and new channels like RCS will transform UK customer experience by 2026, focusing on real-time personalisation and trust.

By Catherine Knowles • 2 min read • Fri, 28th Nov 2025
CPaaS set to surpass contact centres as data & RCS evolve
Unified Communications

CPaaS set to surpass contact centres as data & RCS evolve

By 2026, CPaaS may surpass traditional contact centres as RCS adoption and AI drive automated, interactive customer engagement experiences.

By Jake MacAndrew • 3 min read • Sat, 22nd Nov 2025
European consumers weigh AI, privacy & personalisation for BFCM
Customer Experience

European consumers weigh AI, privacy & personalisation for BFCM

European consumers show cautious optimism towards AI easing Black Friday shopping, with 44% positive but 40% concerned over data privacy and personalisation.

By Catherine Knowles • 3 min read • Fri, 19th Sep 2025
Azmarq Technovation launches Baynix.ai in Dubai to boost AI messaging
Digital Transformation

Azmarq Technovation launches Baynix.ai in Dubai to boost AI messaging

Azmarq Technovation has launched Baynix.ai in Dubai, offering AI-driven omnichannel messaging to enhance business communication across the Middle East and beyond.

By Kaleah Salmon • 3 min read • Mon, 8th Sep 2025
Smart Communications acquires Pendula to boost AI in customer chat
Data Analytics

Smart Communications acquires Pendula to boost AI in customer chat

Smart Communications acquires Pendula to enhance AI-driven orchestration, boosting customer engagement across SMS, email, WhatsApp, and RCS in regulated sectors.

By Melvin Hipolito • 4 min read • Tue, 12th Aug 2025