Monetisation stories

Nexxen unveils nexAI, an AI-powered suite transforming its advertising platform to enhance campaign planning, activation, optimisation, and monetisation.

A study reveals 71% of global CFOs struggle to monetise AI despite recognising its critical role, with only 29% having effective revenue models in place.

Auctane is expanding its use of BillingPlatform to streamline billing and financial reporting across its growing suite of shipping products worldwide.

Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.

YouTube has launched its Shopping affiliate programme in Singapore with Shopee, enabling creators to tag products in videos and drive sales while engaging audiences.

beIN Asia Pacific has partnered with Planetcast to enhance sports programming delivery across Southeast Asia and Australia, integrating advanced cloud-based solutions.

AiDEN Auto secures $4.2 million in an oversubscribed seed funding round, boosting its total to $6.1 million, as it champions data privacy in vehicle technology.

AppsFlyer’s 2024 report reveals a shift towards hybrid monetization in apps, essential for optimising revenue as user acquisition costs rise.

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

New research indicates that while Asian super apps dominate the market, user growth has slowed markedly, with 499 million projected for 2024.

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

Globant has unveiled its innovative AI-powered Advanced Video Search tool, transforming video content management with instant search capabilities.

Hakkoda launches data modernisation services for retail and CPG sectors, aiming to enhance inventory, supply chain, and real-time consumer insights.

Squarespace launches 'Design Intelligence' suite for Australian entrepreneurs, blending AI with human creativity to streamline web design and business management.

Mobile game Kinder World, born out of the pandemic, fosters mental wellbeing by merging virtual houseplant care with therapeutic activities.

TiVo has launched its AI-driven content discovery platform in 38 European nations, partnering with 18 brands to simplify streaming for users dealing with fragmented services.

BillingPlatform wins IDC 2024 SaaS Award for Customer Satisfaction in Subscription Management, praised for fast time to value, robust security, and integration ease.

Infinite Reality partners with Google Cloud in a five-year deal to innovate and scale immersive digital experiences using AI, tech infrastructures, and 3D web solutions.

ResMed partners with BillingPlatform to automate billing, aiming to reduce manual processes and revenue leakage as their subscription offerings expand globally.

Perfectionism is not a prerequisite for becoming a market leader and may actually harm those prospects.