Melbourne stories

Brainwaves launches AI platform to help marketing teams turn brand research into strategy, with early pilots cutting time-to-brief by 70%.

Trustpilot rolls out AI search metrics and review tools as brands race to stay visible in generative shopping results.

Megantic and Shopify APAC warn Australian retailers to overhaul product data and site structure as AI shopping tools reshape discovery.

V2 AI has secured Databricks Silver Partner status, strengthening its credentials as it targets more data and AI work across Asia-Pacific.

Amperity adds Melbourne staff and launches in AWS Sydney and Melbourne to meet Australia's strict data residency demands.

Annexa's six-month cloud ERP rollout for ROLLER has automated revenue recognition, unified finance data and reduced month-end strain.

Orange Business promotes Edmond Wong to Asia-Pacific president as Nick Lambert retires after nearly seven years, signalling a smooth internal handover.

Datacom deepens New Zealand data centre push with T4 Auckland site, lifting sovereign capacity to five and backing AI-ready upgrades.

Airwallex secures Bank Negara Malaysia approvals to broaden its payments and foreign exchange services for businesses across the country.

Johor, Mumbai and Bangkok drive Asia Pacific's surge as the region's data centre pipeline reaches a record 19.4GW, Cushman & Wakefield says.

Microsoft and Victoria University have launched a fee-free Datacentre Academy in Footscray to train Victorians for in-demand technical roles.

AI-ready data centres risk hitting an energy wall, Vertiv and SUSE warn, as Australia's hyperscale expansion strains power and cooling.

Mimecast chief warns human risk is now cybersecurity's 'eighth layer' as malicious insiders overtake negligence in Australian attacks.

Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.

Circles.Life rolls out Zerofy Cashback Card in Singapore, touting instant, uncapped rewards on global spend via Airwallex and Visa.

Irish tech exports to Australia and New Zealand have surged nearly 60% in five years, with Enterprise Ireland backing rapid sector growth.

Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.

Keeper Security has kicked off a global identity-first cybersecurity campaign as it enters a third season backing the Atlassian Williams F1 team.

Consolidated GRC platforms are turning box-ticking compliance into strategic value, says Workiva, as AI raises the stakes on data quality.

Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.