Consumer experience: Is it forgotten in the Retail Media frenzy?
Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.
Radware solutions defend Israeli media website Rotter
Rotter, an Israeli media business, has expanded its Radware cyber security and application delivery solutions portfolio.
Tape Ark brings historical data to digital age with Equinix support
Tape Ark has turned to Equinix, the digital infrastructure company, to advance its digital infrastructure to support the next phase of its expansion.
Cloud Industry Forum announces partnership with Disruptive Live
The partnership will deliver a weekly, live-streamed news and interview show on cloud computing starting Monday, July 17, at 10am GMT.
Optimising Retail Media for a rapidly expanding market
The full potential of retail media is yet to be reached, and the power of data at scale can be leveraged to solve more than sales goals.
AMD gears up to power new era of interactive media
The purpose-built video processing architecture features an AV1 accelerated pipeline, delivering 32x 1080p streams per card, with AI-enabled video quality optimisation.
How tech businesses can tell a good brand story
The tactics used in PR and marketing are growing ever more creative; content marketing is king, but the channels for a tech business to communicate through have also exploded.
87% of CNET’s AI content is detectable, new study shows
Media publications are turning to an unusual method to try and achieve their goals and write content for them, artificial intelligence (AI).
Adobe adds innovations and capabilities to Analytics offering
Adobe's new services in Analytics deliver a single workspace for brands to unify data and insights across all media types, including metaverse and streaming media
Snapchat and Ticketmaster announce new media innovation
Snapchat and Ticketmaster have announced a partnership that is set to change the ways of event commerce and media.
Mediaocean identifies challenges and opportunities of omnichannel marketing and CTV
"As we head into 2022, it’s heartening to see our market adapt and evolve into one that’s more effective and resilient with leadership taking the inherent challenges in stride.”
SOLD: Microsoft acquires Xandr from AT&T in a billion dollar deal
"As the digital landscape evolves in a post-cookie world, Microsoft and Xandr together will help shape the digital ad marketplace of the future."
Snowflake launches Media Data Cloud, a collaboration tool for media and advertising
“The Snowflake Media Data Cloud will fuel the next wave of innovation in the advertising ecosystem.”
Isentia infuses AI into media monitoring capabilities
Boundary Detection is designed to isolate relevant news items that would otherwise be difficult to determine in some forms of media.
NZ's tech news sails in the slipstream of healthy tech sector
TechDay's managing editor explains how New Zealand's tech media flies under the radar, but it doesn't mean we're dead.
Nutanix partners with Avid to bring HCI to the media industry
“This collaboration offers companies a multi-cloud solution to easily support business-critical apps in the industry while providing a platform that is simple, flexible, and powerful.”
Alibaba Cloud and Animal Logic extend collaboration
Through this partnership, the parties hope to drive efficiencies of media production by utilising more cloud computing technologies, according to a statement.
Stuff unveils video platform
The platform continues to build on Stuff’s vision to be a platform for content published by others
Freeview launches new On Demand experience
The new Freeview On Demand supposedly provides a more seamless experience.
‘Significant demand’ drives Wasabi to open new data center on west coast
The media and entertainment industry is fuelling Wasabi's expansion at the moment, with the new facility connecting Hollywood and Silicon Valley.
Trust, truth, and ethics – AI’s role in the media
The conclusion drawn was AI is not at the stage when it can take the place of writers, or popular presenters, but is at the stage that it can support.
DIGMYIDEA Maori Innovation Challenge launches
The DIGMYIDEA Māori Innovation Challenge is now open, with the competition calling on budding Māori digital entrepreneurs to put their ideas forward.
NZ Herald relaunches website with a mobile-optimised experience
Some of the main changes with the new look include a left-side navigation bar and an indication of how long articles will take to read.
The BIG question: Is tech making us all dumb?
Anyone who has spent time online must’ve asked themselves this question at least once: “When did people become so stupid???”